Every part of the first-ever 2024 Mazda CX-90 is intended to help connect the car and driver. Each piece plays a role in creating the most thoughtfully designed, performance-oriented, technologically advanced vehicle we’ve ever built.

Unboxed introduces the first-ever CX-90 via the highly popular world of unboxing videos, but in a way you’ve never seen before. Unexpected guests and undisclosed locations make for a ‘big reveal’ fitting of a vehicle designed to impress.

Introducing Mazda CX-90, Unboxed

Throughout the Unboxed series, Yasutake Tsuchida, Mazda Senior Director of Design and Jay Chen, Manager, Powertrain Performance, join Mazda technicians to unbox and assemble the first-ever Mazda CX-90, part-by-part¹.

They are joined by industry-leading experts from three different disciplines: a master mechanic, an interior designer, and a martial artist.

Hiroyuki Sanada

Prolific international film star, martial artist and sword master Hiroyuki Sanada is one of Japan’s most celebrated actors. As host and narrator throughout the five-episode series, Hiroyuki oversees the entire unboxing and assembly process.

Ant Anstead

Prolific car builder and master mechanic Ant Anstead is the former host of many automotive TV shows including Wheeler Dealers and holds nine World Records for car builds. Watch as he puts the e-SKYACTIV G 3.3L Inline 6 Turbo engine through its paces on a private airfield in episode two of Unboxed.

Becki Owens

With projects featured in Luxe magazine and Architectural Digest, interior designer and creator Becki Owens is renowned for her inviting, modern spaces that leave a lasting impression. In this episode of Unboxed, she discusses the art of crafting spaces with emotion and intention, weighing in on CX-90’s signature color, Artisan Red, and its bookbinding-inspired stitch detail.

Creating a Mindful Balance for Human Experiences

Like an intricate dance, the 2024 CX-90’s performance, innovation, and design are mindfully choreographed together to help keep in time with the driver and road conditions.

While CX-90’s e-SKYACTIV G 3.3L Inline 6 Turbo engine and available PHEV creates a dynamic driving experience, Mazda’s i-ACTIVSENSE technology considers those around the vehicle, weaving them into the dance through active and passive safety technology.

Learn More About the 2024 Mazda CX-90

1. Dramatization