Posts Tagged ‘Jinba Ittai’
Building the Perfect Driver’s Car
Mazda’s Active Driving Display helps keep the driver’s eyes on the road by presenting relevant information right in the driver’s view – much like a fighter pilot.
Read MoreFrom GLC to Mazda3
With its class-leading features, advanced technology and safety components, you can see why drivers have kept coming back throughout the vehicle’s 40 year history.
Read MoreMazda3 – The Driver’s Choice for More Than a Decade
It’s hard to sum up everything that makes the Mazda3 stand out from the competition, but there are a double-handful of good reasons why this car deserves serious consideration.
Read MoreEngineering Predictive AWD
By integrating 27 different sensor inputs more than 200 times per second, the i-Activ AWD system recognizes pre-slip conditions.
Read MoreAchieving the Ideal Driving Position in The Mazda6
In addition to the upscale interior of Mazda6, the same human-centric design principles Mazda applies to all of its vehicles continues in its flagship sedan.
Read MoreSuspension of Belief: How Mazda Made the CX-5 More Comfortable Without Sacrificing Outstanding Handling
When the engineers started working on the 2017 Mazda CX-5, they had some specific goals in mind, namely ride quality and refinement to match, providing a truly premium experience at a very attainable price point.
Read MoreMazda’s G-Vectoring Control Uses Engine Timing to Help Make Driving Better
Mazda’s-exclusive G-Vectoring Control (GVC) technology uses engine timing to control chassis dynamics, leading to smoother, more accurate steering inputs.
Read MoreDave Coleman’s Winding Road Home
“There was a period when my dad bought a Mazda RX-7, and I turned into a total rotary nut,” Coleman recalled. “When people would ask what I wanted to do, I’d say I wanted to work at Mazda’s R&D.”
Read MoreThe Artist’s Hand Translates Concept to Reality
Mazda developed its KODO – Soul of Motion design language to capture the moment when energy turns into movement.
Read MoreMazda’s Engineers Aimed to Deliver Driving Satisfaction to Every Driver and Passenger
Mazda’s engineers aimed to deliver driving satisfaction to every driver, taking the Jinba Ittai—“horse and rider as one”—driving experience to the highest level possible.
Read MoreBetter by Design – The Case for Predictive AWD
Where traditional AWD systems measure only relative wheel speed, the i-ACTIV AWD system monitors 27 different variables more than 200 times per second.
Read MoreMazda’s Ice Academy
To showcase the next-generation AWD system they developed, Mazda created its first-ever Ice Academy, hosted in Crested Butte, Colorado.
Read MoreCan a 900-year-old tradition create a better-driving SUV?
During the Kamakura period in Japan, mounted archers believed that the key to mastering their skill was to “achieve a oneness” between horse and rider. In Japanese, this is known as Jinba Ittai, (jin-ba ee-tie) or “horse and rider as one.”
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