These involve building beauty into spots that mostly go unseen by customers, including fine details such as the openings for the doors and lift gate, the inside of the wheel wells and the fit and finish of the interior.
As you read this year’s report , you’ll find out that Mazda has achieved something that very few automakers can match – a Recommended status for every vehicle they make.
The ‘Refined Toughness’ concept of blending the strong presence of an SUV with high quality resonated with Takanori Tsubaki, who oversaw the exterior design.
Mazda’s engineers aimed to deliver driving satisfaction to every driver, taking the Jinba Ittai—“horse and rider as one”—driving experience to the highest level possible.
“The product embodies the ideal expressed in the sketch. Everything we did was an effort to realize that goal,” said Tatsunori Iwahara, an interior designer.
The goal of Mazda design is to make the brand irreplaceable to its customers - offering them something beautiful to which they feel a special attachment.
Ruben is a crusader for Mazda’s theory of human-centric design, where the perceptions of the driver are the focal point throughout the development process.
The RT24-P prototype race car is not only a 200-mph rocket on wheels, but is also instantly recognizable as a Mazda because of KODO—Soul of Motion design.
Moro-san sat down with the editors of Inside Mazda to discuss his perspective on the current status of the brand and his vision for Mazda’s future.
Outside of the brand-new Soul Red Crystal paint color, the biggest to-do with the vehicle came from the announcement of the SKYACTIV-D 2.2 diesel engine.
Mazda seeks to make the driving experience more pleasurable. How does it do this? Mazda calls it Jinba Ittai, the connection when the vehicle feels like a natural extension of body.
“What’s so great about Mazda, and design, is that Mazda is the kind of place that really inherits the energy of the people that work here,” Spafford said. “People who stay tend to have this kind of passion.”
By constantly monitoring different factors around the vehicle, i-ACTIV AWD is able to predict upcoming conditions, allocating engine torque to the necessary wheel to maintain control, stability and forward momentum.
The all-new 2017 Mazda CX-5 takes both SKYACTIV and KODO design to an even higher level with its athletic exterior, sophisticated interior and refined driving dynamics.
The event focused on the company’s leadership with the RX-VISION concept and the MX-5 Miata RF sports car, then moving on to unveil the latest interpretation of KODO design in the all-new 2017 CX-5 crossover SUV.
Mazda's Active Driving Display, which is an exclusive feature in the mainstream compact segment, helps keep the driver’s eyes on the road by presenting relevant information right in the driver's view – much like a fighter pilot.
Stretching back nearly 25 years, Mazda’s collaboration with the American Red Cross began when Mazda asked its local Red Cross chapter to train the Mazda Emergency Response Team.
Since 2012, Mazda Motorsports has been the sponsor of the Project Yellow Light scholarship to inform drivers of the dangers of distracted driving.
When it comes to bonds, there’s a special one that Mazda holds dear to its heart -- the bond it has with military service members and their families.
Takaki Nakamura is an engineer who develops new cars at Mazda, but his job does not entail coming up with parts for the suspension or creating a beautiful form.
Earning the reputation as a premier cycling event in the country, The Mazda Foundation Million Dollar Challenge raises more than $1 million dollars each year to help promote an active lifestyle for those with physical challenges.
The Insurance Institute for Highway Safety recently named the Mazda CX-3 a 2016 Top Safety Pick+, joining Mazda3, Mazda6 and CX-5 with this distinguished distinction.
Mazda Motorsports developed a program in 2014 that uses the excitement of Mazda racing to inspire and educate high school students about the various career paths they can choose from by studying the STEM disciplines.
Through sponsorship of the Food Prep Room in the SPCA’s Dog Adoption Building, Mazda has helped keep the room supplied and ready to take in animals.
As a driving force behind tuning the all-new 2016 Mazda CX-9’s lauded BOSE Premium audio system, it might come as some surprise that Mazda engineer Matthew Valbuena didn’t go to school for engineering.
For the interior trim of the all-new Mazda CX-9 Signature, we partnered with Fujigen Guitars to source the same Rosewood they use on the fretboards of their guitars.
A sweeping single piece of aluminum adorns the dashboard, emphasizing the width, as if it was a sharpened knife. See the design inspirations in the all-new Mazda CX-9 here.
By using a valve to increase the velocity of exhaust leaving the SKYACTIV®-G 2.5T engine and recirculated through the turbo, turbo lag is virtually eliminated.
To-date, Mazda Foundation has donated one-half million dollars to My Stuff Bags Foundation, helping the organization reach the milestone of providing My Stuff Bags to one-half million children.
Since the Battery Tender Global MX-5 Cup presented by BFGoodrich Tires, will be racing on Father's Day, at Road America, we asked a few of the racers to describe their dad in one word.
The intricacies of this hand stitch add a unique dimension to the steering wheel of the CX-9 Signature. Making your drive that much more special, and enjoyable.
“Giving back is at the core of what we do." See how Mazda is helping those without cars and rewarding those who are donating their old cars through Vehicles for Change.
Mazda recently revealed the Retractable Fastback version of the award-winning MX-5 Miata, named the MX-5 RF. Here are 7 things you may not have known about Mazda’s latest sports car.
Our ‘KODO – Soul of Motion’ design philosophy is reflected in CX-9. ‘KODO’ captures the powerful beauty seen in an animal pouncing or a human leaping into action.
By offering an experience customers naturally want to seek out, Mazda can deliver a premium experience that customers expect and deserve.
During the Kamakura period in Japan, mounted archers believed that the key to mastering their skill was to “achieve a oneness” between horse and rider. In Japanese, this is known as Jinba Ittai, (jin-ba ee-tie) or “horse and rider as one.”
The MX-5 Miata is a symbol of Mazda’s car-making philosophy, “Jinba Ittai,” which means horse and rider as one and expresses the type of fun-to-drive roadster engineers have intended to build since day one of the vehicle’s inception.
The Mazda Road to Indy is the most comprehensive and successful open-wheel racing driver development program in the world. In the 100th-running of the Indianapolis 500, 24 (of the 33) drivers have graduated from the Mazda Road to Indy.
Osamu Fujiki, an expert fabricator with Mazda’s design team, creates new value by using different materials to show off the beautiful forms that are the foundation of interior cabin design. As he works with the ever more beautiful and innovative forms, he gives a unique aesthetic identity to the cabin space through an ingenious mix of elegance and playfulness.
Norio Terauchi, the Mazda design team’s clay modeler, sees the designer’s paper sketch and recognizes his vision, allowing him to create a three-dimensional object with his outstanding skills. That is the moment when what was merely an idea gains a distinct identity. Terauchi infuses a soul into the form as he sculpts the clay.
With his spray gun in hand Kazumitsu Tamai stands facing a beautifully finished model. His sharpened senses spot the subtlest of color changes across a perfectly harmonized physical design. With highly efficient movements, he paints color over color until he achieves a perfectly uniform finish. Tamai is another key member of the outstanding modeling team at Mazda design. And though his meticulously controlled hand movements he adds vibrant brilliance to the 3D hard models he works on.
Through support from companies such as Mazda, the Red Cross is able to maintain a variety of resources and equipment that allows the organization to be ready to respond anytime, anywhere to help people affected by disasters.
With more than 4.5 million produced since its introduction as a 2004 model, Mazda3 is Mazda’s best-selling nameplate in the world and reached 1 million sales faster than any Mazda before or since.
The Northwest Mazda Dealers donated $90,450 to the Seattle Children’s Hospital on April 12 as part of the Mazda Drive for Good program.
Fresh from unveiling the 2017 MX-5 RF, Mazda was recognized by automotive journalists from around the world during the annual World Car of the Year Awards presentation at the New York International Auto Show.
The CX-3 may be a triumph of Mazda’s acclaimed KODO design, but there’s also beauty in the smallest details. Four up-and-coming designers behind the company’s latest compact crossover take us on a macro tour of their latest creation.
A horse and rider communicate through tactile response. The horse adjusts its gait to allow the archer to release his arrow. Mazda aims to create the same relationship between car and driver.
Mazda Drive for Good is a winter charitable event the proceeds of which are derived from the sale and leasing of Mazda automobiles. The company donated $100 for each car sold or leased during the inaugural year in 2014. For 2015, the donation has been increased to $150 per car.
SKYACTIV Technology couples increased fuel efficiency and engine output from meticulous design and advanced engineering. This innovative technology coupled with the monozukuri philosophy—a simple and minimalistic approach to production—continues to enhance the drivers' experience.
One of the reasons Mazda’s cars provide so much driving pleasure is the people who craft them love to drive, too. While it’s natural to consider the part the engineers play in achieving this, the design staff has a significant role in the process.