Inside Mazda

2018 New York International Auto Show

March 28, 2018

NEW YORK (March 28, 2018) – Mazda Motor Corporation today introduced its updated, refined Mazda CX-3. Additionally, the Mazda KAI concept and SKYACTIV-X engine made their North American auto show debuts, highlighting Mazda’s design and engineering prowess as it moves toward its next-generation of vehicles.

In his speech today, Mazda Motor Corporation Global Chief Marketing Officer and Mazda North American Operations CEO Masahiro Moro discussed Mazda’s commitment to the U.S. with Mazda Toyota Manufacturing, U.S.A., Inc., the new plant scheduled to go online in 2021. He also introduced the updated Mazda CX-3 subcompact crossover SUV before journalists at the New York International Auto Show, held at the Jacob K. Javits Convention Center.

Read the full press release
March 28, 2018

“Creating the standard for a new era.”

That’s a pretty bold mission statement. But it was the concept for Mazda CX-3 initial design and engineering direction. And it made sense. Mazda CX-3 transcended the typical notions of what was the quickly burgeoning subcompact crossover SUV segment. It exemplified KODO—Soul of Motion design, sleek, with wheels pushed out to its corners, a taut greenhouse, large wheels and a long hood and short deck. Its chassis dynamics were far better than a crossover had any right to be. It was a clean-sheet design, executed with the notion of providing those with active lifestyles a vehicle to complement their vibrant, fulfilling lives.

Read the full press release
March 28, 2018

NEW YORK (March 28, 2018) – Mazda North American Operations (MNAO) is blazing a new path for the brand as it prepares for a premium 7th generation product evolution. In a quest to be more relevant, trusted and beloved to fans, MNAO has announced a new brand-focused ad campaign with a commitment to put fans at the center of all brand activities. The new direction comes after a 6-month period of intense consumer research and exploration led by Chief Marketing Officer, Dino Bernacchi.

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Currently available models

Mazda MX-5
Mazda CX-3
Mazda CX-5
Mazda CX-9

Reference exhibits

Mazda KAI Concept (North American premiere)

Mazda MX-5 (Global MX-5 Cup spec)

Technology Exhibits

SKYACTIV-X (next-generation gasoline engine)