Inside Mazda

What's New

From being named a finalist for World Car of the Year, to being awarded as Insurance Institute for Highway Safety 2017 Top Safety Pick+, to numerous awards for the quality and sophistication of its interior, the current-generation Mazda3 has become a standard by which compact cars are judged. Mazda3 is completely repackaged for 2018, providing a stronger value at all price points while adding refinement, elevating design and increasing usable performance.

  • Smart City Brake Support standard on all Mazda3 models
  • All Touring models equipped with SKYACTIV-G 2.5-liter engine
  • All Touring models equipped with dark silver painted alloy wheels (new color)
  • All Mazda3 4-door Touring and Grand Touring models now equipped with a rear deck lip spoiler
  • Overhead console with sunglasses holder and illuminated vanity mirrors (driver and passenger) standard on all Touring models
  • Touring Popular Equipment Package becomes BOSE®/Moonroof/Satellite Radio Package (minor content change) reconfigured to include BOSE® 9-speaker audio system, SiriusXM satellite radio with 4-month subscription and moonroof
  • Grand Touring Premium Equipment Package reconfigured to include High Beam Control, Lane Departure Warning System, Lane-Keep Assist, Mazda Radar Cruise Control, Smart Brake Support and Traffic Sign Recognition (all previously in separate Grand Touring i-ACTIVSENSE Safety Package)
  • Bi-LED headlights with auto-leveling, LED combination tail lights and LED fog lights standard on Grand Touring models

Full press kit, fact sheet, specifications, b-roll and images available here.

Cosmo. Luce. Millenia. CX-9 Signature. Mazda6.

These are but a small sample of the Mazda vehicles from the past 50 years that have embodied “Mazda Premium,” a set of guiding principles that complements the automaker’s human-centric design and engineering. Mazda uses these principles to build cars and crossover SUVs that compete in a class above, at a price that is readily affordable, offering a depth of engagement with its owner that satisfies at every touch point. With vehicles like these, it is Mazda’s goal to enrich people’s lives through a car ownership experience that celebrates driving, and to become a brand with which customers feel a strong emotional connection.

The re-engineered Mazda6 certainly delivers all of the above, elevating Mazda6 from its traditional competitive set into a higher class, with unparalleled craftsmanship, design and technologies for the driver who savors every moment behind the wheel. Yet, Mazda6 is also serene, thoroughly reworked underneath its sheet metal to deliver a refined experience befitting of a far more expensive car.

  • New Grand Touring Reserve and Signature top trim levels
  • Newly available turbocharged SKYACTIV-G 2.5T engine on Grand Touring models and above
  • Standard cylinder-deactivation on SKYACTIV-G 2.5 in Mazda6 Sport and Touring models with the automatic transmission
  • Newly available Soul Red Crystal exterior paint color
  • Redesigned interior
  • Authentic interior materials in Mazda6 Signature models: Nappa leather, UltraSuede® NU and Japanese Sen Wood
  • Fully redesigned seats with high-density, vibration absorbing urethane foam
  • New ventilated front seats in Mazda6 Grand Touring Reserve models and above
  • New reconfigurable 7.0-inch TFT gauge display in Mazda 6 Signature models
  • New 360º View Monitor with front and rear parking sensors on Signature models
  • New front grille design
  • New 17- and 19-inch wheel designs
  • Standard MAZDA CONNECTTM infotainment system with 8-inch full-color touchscreen display
  • Standard LED headlights with integrated fog lamps
  • Standard front and rear LED turn lamps
  • Frameless rearview mirror and LED overhead console courtesy lamps in Signature models
  • Windshield wiper de-icer on Grand Touring Reserve models and above
  • Smart City Brake Support is now standard in all models
  • Smart Brake Support, Full-speed Mazda Radar Cruise Control with Stop & Go function and High Beam Control in Mazda6 Touring models and above
  • Windshield-projected, full-color Active Driving Display in Mazda6 Grand Touring Reserve models and above
  • Retuned suspension and chassis for improved performance and ride comfort

Full press kit, fact sheet, specifications, images and b-roll available here.

Mazda CX-3 might be the smallest iteration of Mazda’s SKYACTIV-generation crossover SUV lineup, but it is definitely packs premium features and driving experience. Part of an award-winning family of vehicles, CX-3 shares all of the qualities of Mazda’s other cars and crossover SUVs but in a package better-suited for city-dwellers, those with active lifestyles or simply those looking to downsize without downgrading.

  • Standard G-Vectoring Control on all models
  • Standard Smart City Brake Support on all models
  • Automatic on/off headlights standard on CX-3 Touring and Grand Touring
  • Rain-sensing windshield wipers standard on CX-3 Touring and Grand Touring
  • Automatic climate control standard on CX-3 Touring
  • GT Premium Package now includes 6-way power driver's seat, power driver lumbar support, 2-position memory driver seat, heated steering wheel, and Traffic Sign Recognition
  • New paint color options:
    • Eternal Blue Mica
    • Machine Gray Metallic
    • Snowflake White Pearl Mica
  • Recalibrated suspension, transmission and steering for improved performance, ride comfort and NVH
  • Additional sound insulation and thicker rear glass
  • New steering wheel design for easier grip
  • Revised, full-color Active Driving Display on CX-3 Grand Touring

Full press kit, fact sheet, specifications, b-roll and images available here.

The Mazda CX-5 compact crossover SUV continues to win the hearts of critics and customers, with its sales off to a record pace since the second generation went on sale in the spring of 2017. For 2018, CX-5 adds features at each trim level, including newly standard leather-wrapped steering wheel and shift knob. The 2018 CX-5 also introduces new cylinder-deactivation technology that further improves on fuel-efficiency by shutting down the two outside cylinders at cruising speeds between 25 and 50 mph. Mazda is the only automaker to offer this technology on a four-cylinder engine in North America.

  • New cylinder-deactivation on 2.5-liter four-cylinder SKYACTIV-G engine
  • Blind Spot Monitor with Rear Cross-Traffic Alert now standard on all models
  • Leather-wrapped steering wheel now standard on all models
  • Leather-wrapped shift knob is now standard on all models
  • 19 inch alloy wheels now standard on CX-5 Touring models
  • Automatic on/off headlights now standard on CX-5 Touring models
  • Rain-sensing windshield wipers now standard on CX-5 Touring models
  • Full i-ACTIVSENSE suite is now standard on CX-5 Touring models: High Beam Control, Lane Departure Warning, Lane-Keep Assist, Mazda Radar Cruise Control and Smart Brake Support
  • 2-position memory driver’s seat and 6-way power adjustable passenger seat now standard on CX-5 Grand Touring models
  • i-ACTIVSENSE Package is now available on CX-5 Sport models (previously only available on CX-5 Touring model): High Beam Control, Lane Departure Warning, Lane-Keep Assist, Mazda Radar Cruise Control, Smart Brake Support, automatic on/off headlights, rain-sensing windshield wipers

Full press kit, fact sheet, specifications, b-roll and images available here.

2018 Mazda CX-9

CX-9 provides a sophisticated driving experience, courtesy of an award-winning SKYACTIV-G 2.5T engine that delivers excellent performance and an interior cabin that is pleasing to the sight and touch. In addition to being awarded as Insurance Institute for Highway Safety 2017 Top Safety Pick+, Mazda’s flagship SUV adds features and refinements that occupants in all three-rows will enjoy.

  • Standard Smart City Brake Support on all models
  • Standard G-Vectoring Control on all models
  • Standard Blind Spot Monitoring with Rear Cross-Traffic Alert on all models
  • Full i-ACTIVSENSE suite standard on CX-9 Touring and above: High Beam Control, Lane Departure Warning, Lane-Keep Assist, Mazda Radar Cruise Control with new Stop and Go Function, Smart Brake Support
  • Sports Package now includes automatic on/off headlights, rain-sensing windshield wipers, High Beam Control, Lane-Keep Assist, Lane Departure Warning, Mazda Radar Cruise Control with new Stop and Go function and Smart Brake Support
  • Touring Package now includes a front parking sensor
  • Newly available Soul Red Crystal paint color option
  • New driver’s seat tilt function and power passenger seats on CX-9 Touring and above
  • New heated steering wheel and heated outboard, second-row seats on CX-9 Grand Touring and Signature
  • New windshield wiper de-icer on CX-9 Grand Touring and Signature
  • Active Driving Display adds new Traffic Sign Recognition on CX-9 Grand Touring and Signature
  • Rain-sensing windshield wipers standard on CX-9 Touring and above
  • Automatic on/off headlights standard on CX-9 Touring and above
  • Increased sound insulation

Full press kit, fact sheet, specifications, b-roll and images available here.

Miata. Roadster. MX-5. Whatever you might want to call it, we call it timeless. When the original MX-5 Miata made its world debut on a frigid morning at the 1989 Chicago Auto Show, few could have imagined its importance—and staying power—for the automotive industry and Mazda. Lighter, smaller, quicker and more nimble than its predecessor, MX-5 has adopted Mazda’s full suite of SKYACTIV Technology and KODO—Soul of Motion design. In the process, MX-5 has shed approximately 150 pounds from its predecessor, with a curb weight of 2,332 lbs. when equipped with SKYACTIV-MT six-speed manual transmission (2,381 lbs. with the six-speed automatic transmission).

New for MX-5 Soft Top and RF:

  • New standard heated, cloth seats with three settings for MX-5 Club models
  • Newly available exterior paint color options: Soul Red Crystal, Snowflake White Pearl Mica and Eternal Blue Mica
  • Mazda Advanced Keyless Entry is now standard on all models
  • MX-5 Club Brembo/BBS Package adds heated leather-trimmed seats
  • Revised MAZDA CONNECTTM screen and sun visors

New for Soft Top:

  • New available Dark Cherry soft top roof color option on MX-5 Club and Grand Touring models
  • Newly available Auburn Nappa leather interior for MX-5 Grand Touring models
  • MAZDA CONNECTTM infotainment system with 7-inch full-color touchscreen display is now standard on all models
  • HD Radio connectivity is now standard on all models
  • Multi-function Commander control knob is now standard on all models
  • Newly available Machine Gray Metallic color option
  • New Brembo/BBS RECARO Package includes heated RECARO sports seats, aerodynamic side sill extensions, a rear bumper skirt, forged 17-inch BBS wheels and front Brembo brakes
  • Recalibrated suspension, transmission and steering for improved performance, ride comfort and NVH in soft top models

Full press kit, fact sheet, specifications, b-roll and images available here.