Inside Mazda

What's New

From being named a finalist for World Car of the Year, to being awarded as Insurance Institute for Highway Safety 2017 Top Safety Pick+, to numerous awards for the quality and sophistication of its interior, the current-generation Mazda3 has become a standard by which compact cars are judged. Mazda3 is completely repackaged for 2018, providing a stronger value at all price points while adding refinement, elevating design and increasing usable performance.

  • Smart City Brake Support standard on all Mazda3 models
  • All Touring models equipped with SKYACTIV-G 2.5-liter engine
  • All Touring models equipped with dark silver painted alloy wheels (new color)
  • All Mazda3 4-door Touring and Grand Touring models now equipped with a rear deck lip spoiler
  • Overhead console with sunglasses holder and illuminated vanity mirrors (driver and passenger) standard on all Touring models
  • Touring Popular Equipment Package becomes BOSE®/Moonroof/Satellite Radio Package (minor content change) reconfigured to include BOSE® 9-speaker audio system, SiriusXM satellite radio with 4-month subscription and moonroof
  • Grand Touring Premium Equipment Package reconfigured to include High Beam Control, Lane Departure Warning System, Lane-Keep Assist, Mazda Radar Cruise Control, Smart Brake Support and Traffic Sign Recognition (all previously in separate Grand Touring i-ACTIVSENSE Safety Package)
  • Bi-LED headlights with auto-leveling, LED combination tail lights and LED fog lights standard on Grand Touring models

Full press kit, fact sheet, specifications, b-roll and images available here.

Cosmo. Luce. Millenia. CX-9 Signature. Mazda6.

These are but a small sample of the Mazda vehicles from the past 50 years that have embodied “Mazda Premium,” a set of guiding principles that complements the automaker’s human-centric design and engineering. Mazda uses these principles to build cars and crossover SUVs that compete in a class above, at a price that is readily affordable, offering a depth of engagement with its owner that satisfies at every touch point. With vehicles like these, it is Mazda’s goal to enrich people’s lives through a car ownership experience that celebrates driving, and to become a brand with which customers feel a strong emotional connection.

The re-engineered Mazda6 certainly delivers all of the above, elevating Mazda6 from its traditional competitive set into a higher class, with unparalleled craftsmanship, design and technologies for the driver who savors every moment behind the wheel. Yet, Mazda6 is also serene, thoroughly reworked underneath its sheet metal to deliver a refined experience befitting of a far more expensive car.

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Full press kit, fact sheet, specifications and b-roll will be added at a later date.

Mazda CX-3 might be the smallest iteration of Mazda’s SKYACTIV-generation crossover SUV lineup, but it is definitely packs premium features and driving experience. Part of an award-winning family of vehicles, CX-3 shares all of the qualities of Mazda’s other cars and crossover SUVs but in a package better-suited for city-dwellers, those with active lifestyles or simply those looking to downsize without downgrading.

  • Standard G-Vectoring Control on all models
  • Standard Smart City Brake Support on all models
  • Automatic on/off headlights standard on CX-3 Touring and Grand Touring
  • Rain-sensing windshield wipers standard on CX-3 Touring and Grand Touring
  • Automatic climate control standard on CX-3 Touring
  • GT Premium Package now includes 6-way power driver's seat, power driver lumbar support, 2-position memory driver seat, heated steering wheel, and Traffic Sign Recognition
  • New paint color options:
    • Eternal Blue Mica
    • Machine Gray Metallic
    • Snowflake White Pearl Mica
  • Recalibrated suspension, transmission and steering for improved performance, ride comfort and NVH
  • Additional sound insulation and thicker rear glass
  • New steering wheel design for easier grip
  • Revised, full-color Active Driving Display on CX-3 Grand Touring

Full press kit, fact sheet, specifications, b-roll and images available here.

2018 Mazda CX-9

CX-9 provides a sophisticated driving experience, courtesy of an award-winning SKYACTIV-G 2.5T engine that delivers excellent performance and an interior cabin that is pleasing to the sight and touch. In addition to being awarded as Insurance Institute for Highway Safety 2017 Top Safety Pick+, Mazda’s flagship SUV adds features and refinements that occupants in all three-rows will enjoy.

  • Standard Smart City Brake Support on all models
  • Standard G-Vectoring Control on all models
  • Standard Blind Spot Monitoring with Rear Cross-Traffic Alert on all models
  • Full i-ACTIVSENSE suite standard on CX-9 Touring and above: High Beam Control, Lane Departure Warning, Lane-Keep Assist, Mazda Radar Cruise Control with new Stop and Go Function, Smart Brake Support
  • Sports Package now includes automatic on/off headlights, rain-sensing windshield wipers, High Beam Control, Lane-Keep Assist, Lane Departure Warning, Mazda Radar Cruise Control with new Stop and Go function and Smart Brake Support
  • Touring Package now includes a front parking sensor
  • Newly available Soul Red Crystal paint color option
  • New driver’s seat tilt function and power passenger seats on CX-9 Touring and above
  • New heated steering wheel and heated outboard, second-row seats on CX-9 Grand Touring and Signature
  • New windshield wiper de-icer on CX-9 Grand Touring and Signature
  • Active Driving Display adds new Traffic Sign Recognition on CX-9 Grand Touring and Signature
  • Rain-sensing windshield wipers standard on CX-9 Touring and above
  • Automatic on/off headlights standard on CX-9 Touring and above
  • Increased sound insulation

Full press kit, fact sheet, specifications, b-roll and images available here.

The 2017 Mazda6 is a vehicle that further proves that a midsize family sedan is capable of going above and beyond in delivering an engaging driving experience that still maintains practicality and efficiency. For 2017, the sedan gains further premium refinements that are sure to keep it as one of the best-handling, most-engaging vehicles in its segment.

  • Mazda’s all-new G-Vectoring Control (GVC) technology, standard across all trim levels
  • Improved sound insulation and absorption performance for a quieter ride
  • Newly added technology including Traffic Sign Recognition, a full-color Active Driving Display and rear USB charging ports
  • Added luxury features including available Nappa leather interior and heated steering wheel and rear seats

2017.5 Mazda6 Update:

  • Award-winning Mazda6 midsize sedan adds available leather seating surfaces and an 8-way power driver’s seat with Touring Premium Package for 2017.5 model year
  • Entry Mazda6 Sport models now come standard with Blind Spot Monitoring and Rear Cross-Traffic Alert
  • 2017.5 Mazda6 prices remain identical to 2017 Mazda6’s
  • 2017 Mazda6 added a host of refinements, including improved sound insulation and available Nappa leather seating surfaces

Full press kit, fact sheet, specifications, b-roll and images available here.

Miata. Roadster. MX-5. Whatever you might want to call it, we call it timeless. The 2017 MX-5 continues to be the torchbearer for those who enjoy the journey as much as the destination—especially if there are some curves between Point A and Point B. Perhaps a greater accomplishment than the World Car of the Year and World Car Design of the Year awards it won in 2016—and becoming the only vehicle ever to win both in the same year—MX-5’s popularity is proof that, amid ever-increasing automation, there’s little that will ever be as satisfying as a perfect heel-toe downshift or a Sunday morning with empty backroads and miles ahead to enjoy.

  • All MX-5 Club models receive standard Blind Spot Monitoring and Rear Cross-Traffic Alert
  • The introduction of MX-5 RF Retractable Fastback features a power folding hardtop that can open or close in just 13 seconds
  • The MX-5 RF Launch Edition, a 1,000-unit trim level exclusively for the U.S., equipped with Auburn Nappa Leather interior, hand-painted black top and Machine Gray Metallic exterior paint

Full press kit, fact sheet, specifications, b-roll and images available here.

The all-new 2017 CX-5 is a fully redesigned model, which refines every element of Mazda’s design and technology to offer new dimensions of driving pleasure.

  • The exterior is both bold and sensual, and the interior has been crafted to give occupants a pleasant feeling
  • Mazda remains committed to bringing a SKYACTIV-D diesel engine to the North American market in the Mazda CX-5 crossover SUV, as we announced at the 2016 Los Angeles Auto Show. We continue to work with EPA and CARB on final certification, and will have further information about on-sale dates as soon as certification is complete.
  • The body color lineup includes the newly developed Soul Red Crystal, which highlights the beauty and quality of Mazda’s KODO designs

Full press kit, fact sheet, specifications, b-roll and images available here.