Inside Mazda

Mazda Reports Best April in 20 Years

Mazda News

May 1, 2015

IRVINE, Calif., May 1, 2015 /PRNewswire/ — Mazda North American Operations (MNAO) today reported April U.S. sales of 24,123 vehicles, representing an increase of 7.5 percent versus last year. Through April, Mazda has sold 102,167 vehicles year-to-date.

“It is often said at Mazda that this business isn’t a sprint, but a marathon, and our sixth-generation vehicles prove that a steady pace will establish growth and build our brand,” said Ron Stettner, vice president of sales, MNAO. “Sixth-generation vehicle sales combine to be up 14.0 percent year-over-year and we continue to focus on the quality of our sales.”

Key April 2015 sales notes:

  • Setting a 20-year record, Mazda tallied 24,123 vehicles sold for April 2015 and year-over-year sales up 7.5 percent.
  • Mazda6 sales for April 2015 are up 30.9 percent YOY, establishing the best April for Mazda6 since 2006 with 4,995 vehicles sold.
  • Mazda CX-5 continues to be a favorite and set a record for its best April ever with 8,960 vehicles sold, representing an increase of 31.1 percent YOY.
  • Mazda’s outstanding sixth-generation vehicles (Mazda3, Mazda6, CX-5) have combined YTD sales up 9.2 percent and for the month of April are up 14.2 percent YOY.
  • As sixth-generation vehicle sales grow so does SKYACTIV® TECHNOLOGY. Mazda’s no-compromise solution to driving performance and fuel efficiency has proven to be an affordable and beneficial solution for consumers. In April 2015, 91.0 percent of Mazdas sold were equipped with SKYACTIV TECHNOLOGY. Sales are up 14.0 percent YOY.
  • Mazda reported Certified Pre-Owned (CPO) April sales of 3,403 vehicles, up 3.0 percent YOY.

Mazda Motor de Mexico (MMdM) reported April sales of 4,288 vehicles, up 62.0 percent versus last year, making it the best April in MMdM history and the 27th consecutive month of YOY growth. Year-to-date sales for MMdM are up 56.0 percent with 16,809 vehicles sold.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

Month-To-Date

Year-To-Date

April

April

%

% MTD

April

April

%

% YTD

2015

2014

Change

DSR

2015

2014

Change

DSR

Mazda2

21

752

(97.2)%

(97.2)%

249

4,560

(94.5)%

(94.6)%

Mazda3

8,006

8,586

(6.8)%

(6.8)%

35,310

32,642

8.2%

7.1%

Mazda5

436

664

(34.3)%

(34.3)%

4,439

5,652

(21.5)%

(22.2)%

Mazda6

4,995

3,817

30.9%

30.9%

21,395

16,664

28.4%

27.1%

MX-5 Miata

384

465

(17.4)%

(17.4)%

1,765

1,721

2.6%

1.6%

CX-5

8,960

6,835

31.1%

31.1%

33,253

33,041

0.6%

(0.3)%

CX-7

1

(100.0)%

(100.0)%

1

(100.0)%

(100.0)%

CX-9

1,321

1,314

0.5%

0.5%

5,756

6,210

(7.3)%

(8.2)%

Total Vehicles

CARS

13,842

14,284

(3.1)%

(3.1)%

63,158

61,239

3.1%

2.1%

TRUCKS

10,281

8,150

26.1%

26.1%

39,009

39,252

(0.6)%

(1.6)%

TOTAL

24,123

22,434

7.5%

7.5%

102,167

100,491

1.7%

0.7%

MEMO:

IMPORT CAR

13,842

14,291

(3.1)%

63,155

61,238

3.1%

IMPORT TRUCK

10,281

8,150

26.1%

39,009

39,252

(0.6)%

IMPORT TOTAL

24,123

22,441

7.5%

102,164

100,490

1.7%

DOMESTIC CAR

(7)

(100.0)%

3

1

200.0%

DOMESTIC TRUCK

N/A

N/A

DOMESTIC TOTALS

(7)

(100.0)%

3

1

200.0%

Selling Days

26

26

103

102

Mazda6-Gas (14+MY)

4,995

3,824

21392

16663

Mazda6-SDN (Pre 14MY)

0

-7

3

1

 

Logo – http://photos.prnewswire.com/prnh/20131205/MM28870LOGO

SOURCE Mazda North American Operations

For further information: Nick Beard, Mazda North American Operations, 949-727-6567, Eric Booth, Mazda North American Operations, 949-727-6144