News Releases

Mazda Reports March Sales

IRVINE, Calif., April 1, 2015 /PRNewswire/ — Mazda North American Operations (MNAO) today reported March U.S. sales of 32,123 vehicles, representing a decrease of 8.0 percent versus last year. Through March, Mazda has sold 78,044 vehicles year-to-date.

“On the heels of arrivals of the refreshed CX-5 and Mazda6 to dealerships, sales performance accurately reflects the positive changes to both carlines,” said Ron Stettner, vice president of sales, MNAO.

Key March sales notes:

  • Combined March sales of Mazda’s sixth-generation vehicles (Mazda3, Mazda6, CX-5) are up 3.0 percent year-over-year and nearly 8.0 percent year-to-date.
  • The refreshed 2016 Mazda6 recorded its best month of sales since March of 2012 with 7,570 vehicles sold, an increase of 32.1 percent over March of 2014.
  • March 2015 was the second-best month of sales ever for CX-5 with 10,899 vehicles sold.
  • SKYACTIV® TECHNOLOGY proves to be the key between performance and fuel efficiency as customers demand a no-compromise solution. In March 2015, 90.3 percent of Mazdas sold were equipped with SKYACTIV TECHNOLOGY.
  • Mazda reported Certified Pre-Owned (CPO) March sales of 3,630 vehicles, down 16.3 percent YOY.

Mazda Motor de Mexico (MMdM) reported March sales of 4,379 vehicles, up 57.0 percent versus last year, making it the best March in MMdM history and the 26th consecutive month of YOY growth. Year-to-date sales for MMdM are up 54.0 percent with 12,515 vehicles sold.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

   

Month-To-Date

Year-To-Date

                               
   

March 

 

March 

 

%

 

% MTD

March 

 

March 

 

%

 

% YTD

   

2015

 

2014

 

Change

 

DSR

2015

 

2014

 

Change

 

DSR

                               

Mazda2

 

36

 

2,202

 

(98.4)%

 

(98.3)%

228

 

3,808

 

(94.0)%

 

(94.1)%

Mazda3

 

10,534

 

10,536

 

(0.0)%

 

4.0%

27,304

 

24,056

 

13.5%

 

12.0%

Mazda5

 

1,063

 

2,016

 

(47.3)%

 

(45.2)%

4,003

 

4,988

 

(19.7)%

 

(20.8)%

Mazda6

 

7,570

 

5,730

 

32.1%

 

37.4%

16,400

 

12,847

 

27.7%

 

26.0%

MX-5 Miata

 

532

 

751

 

(29.2)%

 

(26.3)%

1,381

 

1,256

 

10.0%

 

8.5%

CX-5

 

10,899

 

11,855

 

(8.1)%

 

(4.4)%

24,293

 

26,206

 

(7.3)%

 

(8.5)%

CX-9

 

1,489

 

1,813

 

(17.9)%

 

(14.6)%

4,435

 

4,896

 

(9.4)%

 

(10.6)%

                               

Total Vehicles

                             
                               

CARS

 

19,735

 

21,235

 

(7.1)%

 

(3.3)%

49,316

 

46,955

 

5.0%

 

3.7%

TRUCKS

 

12,388

 

13,668

 

(9.4)%

 

(5.7)%

28,728

 

31,102

 

(7.6)%

 

(8.8)%

                               

TOTAL

 

32,123

 

34,903

 

(8.0)%

 

(4.3)%

78,044

 

78,057

 

(0.0)%

 

(1.3)%

                               
                               

MEMO:

                             
                               

IMPORT CAR

 

19,733

 

21,229

 

(7.0)%

   

49,313

 

46,947

 

5.0%

   

IMPORT TRUCK

 

12,388

 

13,668

 

(9.4)%

   

28,728

 

31,102

 

(7.6)%

   

IMPORT TOTAL

 

32,121

 

34,897

 

(8.0)%

   

78,041

 

78,049

 

(0.0)%

   
                               

DOMESTIC CAR

 

2

 

6

 

(66.7)%

   

3

 

8

 

(62.5)%

   

DOMESTIC TRUCK

         

N/A

           

N/A

   

DOMESTIC TOTALS

 

2

 

6

 

(66.7)%

   

3

 

8

 

(62.5)%

   

Selling Days

 

25

 

26

       

77

 

76

       
 

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To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/mazda-reports-march-sales-300059415.html

SOURCE Mazda North American Operations

For further information: Nick Beard, Mazda North American Operations, 949-727-6567, or Eric Booth, Mazda North American Operations, 949-727-6144