Inside Mazda

Posts Tagged ‘2016 MX-5 Miata’

Jinba Ittai

A horse and rider communicate through tactile response. The horse adjusts its gait to allow the archer to release his arrow. Mazda aims to create the same relationship between car and driver.

Read More

Is Your Car an Extension of Your Image?

The clothes we wear, the type of haircut we prefer and the way we decorate our home are all statements we make about ourselves every day. But what about the car we drive? Does this very personal decision reflect back on us as well?

Read More

Happiness Starts from the Inside

For Montousse and Mazda, the ancient term “Jinba Ittai,” a Japanese four-character symbol, is a more directed approach to designing cars and one of the cornerstones of the new Mazda MX-5 Miata.

Read More

Because We Are Drivers, Too

One of the reasons Mazda’s cars provide so much driving pleasure is the people who craft them love to drive, too. While it’s natural to consider the part the engineers play in achieving this, the design staff has a significant role in the process.

Read More