Inside Mazda

Building the Perfect Driver’s Car

Think about the characteristics of the perfect driver’s car. Performance, handling and braking quickly come to mind. But would a head-up display make that list?

To Mazda, the perfect driver’s car is one that seamlessly connects the driver to the car. Jinba Ittai – a Japanese phrase that translates to the relationship developed between a horse and rider – is at the core of every Mazda vehicle.

Mazda’s Active Driving Display, which is an exclusive feature in the mainstream compact segment, helps keep the driver’s eyes on the road by presenting relevant information right in the driver’s view – much like a fighter pilot.

The Active Driving Display works by projecting the vehicle’s speed, blind spot monitoring and other helpful information right above the instrument cluster. Its warnings are displayed in red and amber colors to greatly enhance visibility and at-a-glance readability in various conditions regardless of weather and time.

Also available on the 2017 Mazda3 is the Traffic Sign Recognition System (TSR)[1], which is new to Mazda’s compact sedan and five-door. Using the Forward Sensing Camera, this feature constantly detects and identifies speed limit, no entry signs and stop signs to better inform the driver of what’s ahead. This encourages safer driving and helps the driver always feel confident by preventing speed signs from being overlooked.

Just as a horse and rider connect through tactical response, Mazda engineers want the driver to become one with the vehicle. All of these details matter because, engineered into every Mazda, is an adherence to the philosophy that driving matters.

[1] Traffic Sign Recognition System is not a substitute for safe and attentive driving. Factors including weather and the condition of the traffic sign can all impact recognition or display of the sign. Always check the traffic signs visually while driving. There are limitations to the range and detection of the system. Please see the Owner’s Manual for complete details.

 

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