Fresh from unveiling the 2017 MX-5 RF, Mazda was recognized by automotive journalists from around the world during the annual World Car of the Year Awards presentation at the New York International Auto Show.
The fourth-generation Mazda MX-5 Miata (known as the Mazda Roadster in Japan) won both the titles of 2016 World Car of the Year and 2016 World Car Design of the Year. It is the second Mazda to win the World Car of the Year award and the first time a Japanese model has won the World Car Design of Year award. The Mazda CX-3 was a finalist for the 2016 World Car Design of the Year.
“What a wonderful honor it is to have two of our current vehicles nominated for such prestigious global accolades,” said Masahiro Moro, President and CEO, Mazda North American Operations, and Managing Executive Officer, Mazda Motor Corporation. “We pushed the boundaries of what people thought possible with our KODO—Soul of Motion design language, and these awards are wonderful proof that we are on the right track.”
The MX-5 Miata and CX-3 were designed with Mazda’s dynamic KODO – Soul of Motion design philosophy, where overwhelming quality and style are showcased with the utmost in beauty and sophistication. Mazda’s successful history with industry awards in vehicle performance is impressive but the World Car of the Year awards are further proof that the brand has gained the much-deserved recognition for its design evolution.