Aiming to evoke a feeling of wonder and inspiration, Mazda’s latest commercial titled, “Dream Bigger,” launches the all-new 2019 Mazda3, the brand’s next generation vehicle.
The team behind the commercial took a refined and humanistic approach to the campaign, differentiating it from traditional auto commercials. Adding to the inspirational tone, musical artist Haley Reinhardt artfully covered ‘Dreams’ by The Cranberries, bringing the song to life in a new and modern way.
“The team and Haley truly helped us tap into the rich and deep emotional feelings that the driver feels about their Mazda,” said Dino Bernacchi, Chief Marketing Officer for Mazda North American Operations. “By literally transcending the conventional rubber to the road experience, the ad connects with our consumers’ desire to push their limits—to go beyond the ordinary.”
How do you go beyond ordinary?