Inside Mazda

Can a 900-year-old tradition create a better-driving SUV?

During the Kamakura period in Japan, mounted archers believed that the key to mastering their skill was to “achieve a oneness” between horse and rider. In Japanese, this is known as Jinba Ittai, (jin-ba ee-tie) or “horse and rider as one.” And it’s the engineering inspiration for the all-new Mazda CX-9. Oneness is only achieved when the vehicle becomes a natural extension of the driver. From the throttle-response, to the driver-centered cockpit to the agile steering, our new Mazda CX-9 is engineered to create perfect harmony between car and driver. The principles of Jinba Ittai live on. Because Driving Matters.

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