Philosophy of the Future: Exterior Design
The Design Ethos of Mazda’s MX-30 EV
The MX-30, Mazda’s first all-electric vehicle, breaks new ground for both Mazda and the car industry as a whole, with its human-centric design language and a determination to provide the sector’s best driving experience. Here, we share the philosophies behind the car Mazda is entrusting with its legendary MX naming convention.
A New Approach
Mazda’s approach to the MX-30’s external design is one of strength and simplicity. Yoichi Matsuda, the MX-30’s Chief Designer, and his team let the Human Modern philosophy shape the MX-30; the human-centric focus leans on familiarity, warmth and functionality.
One of the key components of this philosophy is “less is more”— the focus on removing all superfluous design elements. The result is a bold, striking exterior of unique simplicity and presence.
Elegance in Every Detail
The MX-30’s cylinder-shaped lights are deep-set and drawn inward to give a sense of purpose, while the freestyle doors epitomize the Human Modern approach. They offer a perfect blend of functionality and form, allowing easy access for passengers and luggage, while also contributing to the cabin’s sense of lightness, space and freedom. Whether you’re unloading the car after a busy day running errands or stepping out for dinner with loved ones, the freestyle doors are designed to enhance life’s everyday experiences.
Refined, elegant, and human-centric, Mazda’s MX-30 is an EV unlike any other.