Highly-anticipated and much-speculated, the 2014 Mazda3 is all-new, representing the third generation of Mazda’s best-selling vehicle worldwide. With more than 3.5 million vehicles sold, Mazda3 is the brand’s most recognizable nameplate, one that carries as much ardor as it does expectations. As the first vehicle in North America to launch SKYACTIV®1 TECHNOLOGY, Mazda’s breakthrough engineering and manufacturing philosophy, the 2012 Mazda3 achieved the new segment-defining number of 40 miles per gallon (mpg) with nary a vehicle evolution but a definitive engineering revolution. SKYACTIV TECHNOLOGY presented impressive numbers on paper with its high fuel economy to fun-factor performance ratio being 1:1, and met or bettered those figures in real-world experience. For 2014, Mazda3 not only receives the full suite of SKYACTIV technologies but a complete KODO “Soul of Motion” makeover as well as offers all-new active safety technologies with i-ACTIVSENSE and introduces an all-new “heads-up” HMI/infotainment system known as MAZDA CONNECT.