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Inside Mazda

KAI Concept

The Mazda KAI CONCEPT compact hatchback heralds a new generation of Mazda cars. Featuring the next-generation SKYACTIV-X gasoline engine, SKYACTIV-Vehicle Architecture and a more mature expression of the KODO design language, the model embodies the technology, engineering and design concepts that will define the next generation of Mazda cars. Refinements in all areas of dynamic performance have pr …more


The VISION COUPE represents Mazda’s design vision for next-generation models; a more mature expression of KODO applies a Japanese aesthetic to achieve more elegant and premium styling. The exterior features a “one motion” form that exudes a sense of speed and the interior combines three-dimensional depth with a strong longitudinal axis to create a relaxed space that maintains a sense of speed.


RX-VISION represents a vision of the future that Mazda hopes to one day make into reality; a front-engine, rear-wheel drive sports car with exquisite, KODO design-based proportions only Mazda could envision, and powered by the next-generation SKYACTIV-R rotary engine.

2015 SEMA Concepts

Both MX-5 Spyder and MX-5 Speedster are uncompromising designs that highlight the core strengths of MX-5. The all-new 2016 MX-5 served as a blank canvas for the design team to create some truly one-of-a-kind cars, yet the SEMA concepts remain true to more than 25 years of MX-5 heritage.

KOERU Concept

The Mazda KOERU demonstrates Mazda’s unique and daring interpretation of a crossover vehicle, proposed for the fast-growing crossover market. Featuring the full suite of Mazda’s new-generation SKYACTIV technologies and designed under the KODO—Soul of Motion design language, the concept offers sporty yet delightfully refined styling and driving performance.


The Shinari design refers to the appearance of person or an animal as it flexibly transforms its body to generate a fast initial movement, or sudden acceleration, expressing the powerful movement of a lean body with highly developed muscles, supple but at the same time filled with tension.


This concept car exploits Mazda’s latest manipulation of Mazda’s design language ‘KODO – Soul of Motion’ and is fully equipped with Mazda’s breakthrough SKYACTIV Technology, ultimate efficiency for a vehicle without hybrid technologies. The name TAKERI is derived from a Japanese word meaning ‘masculine’.


The Minagi concept crossover car heralds the arrival of Mazda’s all-new SKYACTIV Technology plus a new design theme, KODO – the Soul of Motion. With its dynamic, sweeping lines and ready-for-anything attitude, the Minagi epitomizes the evolution of Mazda for a new era.

Taiki Concept

Mazda Taiki reflects one possible direction for a future generation of Mazda sports cars aimed at helping create a sustainable society. The fourth concept car in the Nagare design series, Mazda Taiki, further evolves the “flow” theme to establish a breathtaking presence that clearly defines its Nagare credentials, and visually expresses the atmosphere – called taiki in Japanese – that wraps the Ea …more


Mazda Motor Corporation presented an exciting Zoom-Zoom design concept at the 2005 Frankfurt Motor Show in September–the Mazda SASSOU (‘sa-so’)–a small, lightweight, three-door hatchback powered by a turbocharged, three-cylinder, 1.0-liter MZR DISI (Direct Injection Spark Ignition) gasoline engine. Combined with evolved Zoom-Zoom design language and a unique interior concept, Mazda SASSOU is a l …more