MAZDA’S KAI CONCEPT AND VISION COUPE REVEAL THE FUTURE OF KODO DESIGN
MAZDA’S KAI CONCEPT AND VISION COUPE REVEAL THE FUTURE OF KODO DESIGN
Explore Mazda Design
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The VISION COUPE represents Mazda’s design vision for next-generation models; a more mature expression of KODO applies a Japanese aesthetic to achieve more elegant and premium styling. The exterior features a “one motion” form that exudes a sense of speed and the interior combines three-dimensional depth with a strong longitudinal axis to create a relaxed space that maintains a sense of speed.
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The Mazda KAI CONCEPT compact hatchback heralds a new generation of Mazda cars. Featuring the next-generation SKYACTIV-X gasoline engine, SKYACTIV-Vehicle Architecture and a more mature expression of the KODO design language, the model embodies the technology, engineering and design concepts that will define the next generation of Mazda cars.
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Ikuo Maeda - Managing Executive Officer in charge of Design and Brand Style, Mazda Motor Corporation
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Not all reds are created equal. See how we developed our most captivating color ever. Learn about the unique process of developing Mazda’s Soul Red Crystal.
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Is the best instrument for creating an emotional design, human?To truly capture emotion in a design, the best tool is the human hand. Even as a small car company, Mazda uses more clay for hand-crafted models than any other automaker. There’s a reason. You can’t touch a CAD model. You can’t see how daylight casts shadows over vector-based graphics. Despite all its technology, driving is a very human act. That’s why the emotional connection you experience with a Mazda begins with human hands.
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Even after more than 100 years of internal combustion engine technology, Mazda believes there’s plenty of progress still to be made. That’s why engineers at Mazda have spent decades working toward developing an internal combustion engine that has the power and efficiency of a diesel but can run on much-more-common gasoline.
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The RX-Vision rotary concept car hints at an exciting rotary future for Mazda. Design chief Ikuo Maeda tells us how he’s changing the game.
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Ikuo Maeda - Managing Executive Officer in charge of Design and Brand Style, Mazda Motor Corporation
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The first advertising spot in the new Driving Matters series featuring Mazda’s real Takumi Masters, shown below, offers a glimpse behind-the-scenes of the creation of the all-new MX-5 Miata RF.
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The goal of Mazda design is to make the brand irreplaceable to its customers - offering them something beautiful to which they feel a special attachment.
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Osamu Fujiki, an expert fabricator with Mazda’s design team, creates new value by using different materials to show off the beautiful forms that are the foundation of interior cabin design. As he works with the ever more beautiful and innovative forms, he gives a unique aesthetic identity to the cabin space through an ingenious mix of elegance and playfulness.
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The clay model played no small part in this process, and Mazda would have none less than a master of clay modeling to help develop the award-winning car.
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The second advertising spot in the new Driving Matters series featuring Mazda’s real Takumi Masters, shown above, offers a glimpse behind-the-scenes of the creation of the all-new Mazda CX-5.