The VISION COUPE represents Mazda’s design vision for next-generation models; a more mature expression of KODO applies a Japanese aesthetic to achieve more elegant and premium styling. The exterior features a “one motion” form that exudes a sense of speed and the interior combines three-dimensional depth with a strong longitudinal axis to create a relaxed space that maintains a sense of speed.
The Mazda KAI CONCEPT compact hatchback heralds a new generation of Mazda cars. Featuring the next-generation SKYACTIV-X gasoline engine, SKYACTIV-Vehicle Architecture and a more mature expression of the KODO design language, the model embodies the technology, engineering and design concepts that will define the next generation of Mazda cars.
Mazda’s KAI CONCEPT and VISION COUPE Reveal the Future of KODO Design
Is the best instrument for creating an emotional design, human?
To truly capture emotion in a design, the best tool is the human hand. Even as a small car company, Mazda uses more clay for hand-crafted models than any other automaker. There’s a reason. You can’t touch a CAD model. You can’t see how daylight casts shadows over vector-based graphics. Despite all its technology, driving is a very human act. That’s why the emotional connection you experience with a Mazda begins with human hands.
Even after more than 100 years of internal combustion engine technology, Mazda believes there’s plenty of progress still to be made. That’s why engineers at Mazda have spent decades working toward developing an internal combustion engine that has the power and efficiency of a diesel but can run on much-more-common gasoline.
Osamu Fujiki, an expert fabricator with Mazda’s design team, creates new value by using different materials to show off the beautiful forms that are the foundation of interior cabin design. As he works with the ever more beautiful and innovative forms, he gives a unique aesthetic identity to the cabin space through an ingenious mix of elegance and playfulness.