KODO Design has been refined to a single “one motion” curve, referred to as “The Speed of Light,” as it uses a subtle concave shape to illustrate dimension and how light plays against the sheetmetal.
Not all reds are created equal. See how we developed our most captivating color ever. Learn about the unique process of developing Mazda’s Soul Red Crystal.
It’s hard to sum up everything that makes the Mazda3 stand out from the competition, but there are a double-handful of good reasons why this car deserves serious consideration.
Small or large—or somewhere in between—all Mazdas tested by the Insurance Institute for Highway Safety earn the organization’s highest safety scores.
From smartphones to tablets, bottles and more, Mazda designers have optimized every part of the current generation CX-5’s interior to help store your belongings as conveniently as possible.
How does restoring an older Miata help Wei Hsiao, accessory development engineer at Mazda’s Research and Development Center, improve the next-generation of customer products? By teaching him the value of quality and good design.
With colors and accents inspired by the beauty of traditional kimonos, UltraSuede complements aesthetics, adding functionality to the equation.
Taking an already widely-successful and acclaimed sedan, Mazda engineers and designers worked to move the Mazda6 closer to the ideal state of perfection.
Evocative of bespoke horse saddles, alluring Nappa leather undergoes minimal treatment to produce a purer experience with unparalleled softness and richness of color around the interior.
For 2018, refinements and premium features help the Mazda3 continue to provide an experience that can be considered much greater than one might think at its price point.
Mazda’s turbocharged SKYACTIV-G 2.5T engine, available in higher-trim models of the 2018 Mazda6 sedan, delivers the right balance of torque and horsepower.
Celebrating the freshest, most creative and most beautiful concept cars, The Mazda VISION COUPE was named the “Most Beautiful Concept Car of the Year” at the 33rd Festival Automobile International in Paris.
Hurricane-force winds, desert heat, and blasts of microwave energy are just a few of the intense tests mazda cars go through to get them ready for the road. We take a rare look inside the vast chambers where the quest for driveability and reliability takes place.
In addition to the all-new interior in the 2018 Mazda6, the same human-centric design principles Mazda applies to all of its vehicles continues in its flagship sedan.
Suspension of Belief: How Mazda Made the CX-5 More Comfortable Without Sacrificing Outstanding Handling
When the engineers started working on the 2017 Mazda CX-5, they had some specific goals in mind, namely ride quality and refinement to match, providing a truly premium experience at a very attainable price point.
Using authentic and high-quality materials to enhance the experience, the new 2018 Mazda6 Signature offers plenty to “ooh” and “ahh” about.
Mazda North American Operations and their employees are giving back in December to those who have given so much to our country, through the Mazda Drive for Good® program.
Mazda has been building flagship sedans for decades—cars that make the driver feel special and serve as a beacon for the Mazda brand through their sophisticated design and technology.
Mazda’s New Cylinder-Deactivation Offers Improved Fuel-Efficiency Without Sacrificing Driving Performance
Available on the 2018 Mazda CX-5 and 2018 Mazda6, Mazda is the only automaker to offer cylinder-deactivation technology on a four-cylinder engine in North America.
After two model years of CX-9 Signature standing alone, it is finally being joined by yet another “Signature” Mazda—the Mazda6 Signature.
Mazda’s-exclusive G-Vectoring Control (GVC) technology uses engine timing to control chassis dynamics, leading to smoother, more accurate steering inputs.
Everyone knows that the second row typically provides modest creature comforts, insufficient legroom and seat comfort that’s almost an afterthought. Except with the Mazda CX-5.
Mazda has long been known for its challenger spirit and the drive to challenge the world’s largest automakers by creating better vehicles.
When Mazda introduced the original MX-5 Miata in 1989, the engineers, designers and product planners couldn’t have had an idea just how successful it would become as a racecar.
All three of the crossover SUVs that Mazda sells in the U.S.—the CX-3, CX-5 and three-row CX-9—won their respective categories.
It's only been two months since Mazda introduced SKYACTIV-X, and it’s already being recognized by Popular Science as a “Best of What’s New.”
As a company, Mazda believes that driving matters, and racing fans should be able to see and experience these legendary machines in action.
Mazda6 is a spirited car that begs to be driven, rewarding its driver and passengers alike with both exhilaration and comfort. And yet, it sacrifices nothing a family may need.
Inside Mazda editors sat down with Osamu Fujiki, a hard-clay modeler at Mazda’s Design Headquarters in Hiroshima, Japan, to talk about the nature of beauty in the automotive design process.
During the celebration, Mazda, Chase, and Operation Homefront surprised two of the families with a brand new Mazda of their choice, and the third family with a mortgage-free home from Chase.
Mazda partnered with nonprofit foster care organization Together We Rise and the mountain bike series Over the Hump to put smiles on the faces of some Southern California-based foster youth by donating 120 bicycles.
So have you ever wondered what it takes to make that 30 second spot? The Inside Mazda team recently tagged along on the Driver’s Choice Event TV shoot to get a behind-the-scenes look at just how those advertisements are made.
Wards rigorously evaluates every automotive brand sold in the U.S. Its independence and integrity have made it a respected arbiter of quality, and achieving a “10 Best UX” award is a major recognition for the 2017 CX-5.
In August of 2017, Mazda celebrated the official grand opening of its new North American headquarters located at 200 Spectrum Center Drive in Irvine.
Even after more than 100 years of internal combustion engine technology, Mazda believes there’s plenty of progress still to be made. That’s why engineers at Mazda have spent decades working toward developing an internal combustion engine that has the power and efficiency of a diesel but can run on much-more-common gasoline.
Mazda Ushers In The World’s First Commercial Compression Ignition Engine and Revolutionary Platform Innovations to Lead in Engine Technologies
These new technologies combine performance and efficiency across all aspects of the vehicle to make driving better.
When Mazda designed the all-new 2017 CX-5 crossover SUV, the goal was to create a crafted interior with a sharp focus on how the driver and passengers perceive comforts and create a unique connection with the vehicle.
While oftentimes one person receives credit as the design chief, it takes a long cast of characters to not only design a car but also drive its inspiration. Take, for example, the fourth-generation MX-5 Miata that went on sale in 2015.
Mazda designers shared the goal of making a car that looked and felt uniquely Japanese, yet it was globally relevant. Mission: Accomplished.
With the last major design element of the fourth-generation MX-5 decided, it underwent a few subtle tweaks at the end of 2013 in preparation for production and its world debut.
What the 2016 MX-5 did, perhaps better than any Mazda that had come before it, was lay a groundwork of objectives that had to be met without compromise.
Mazda Charts Future Vision with World’s First Commercial Spark Combustion Compression Ignition Engine, New U.S. Manufacturing Plans
As Mazda Motor Corporation nears its 100th anniversary in 2020, the Hiroshima-based automaker recently made two announcements with an eye toward reinforcing its position as an innovation leader in the automotive industry.
In order to ensure that top quality standards are met, Mazda has positioned its quality control operations close to its suppliers.
Mazda's safety philosophy, which guides the research and development of safety technologies, is based on understanding, respecting and trusting the driver.
To be successful you need a lot of skill, a little bit of luck and nearly superhuman determination. Cresci has all three, and he’s ready to take on the challenge.
Mazda’s Innovative Aqua-Tech Paint Provides Environmentally Friendly Color a Beautiful Complement to KODO Design
Mazda developed a new painting process that not only enhances the quality of the paint but also reduces its impact on the environment.
In the Battery Tender Global MX-5 Cup presented by BFGoodrich Tires paddock at the Indianapolis Motor Speedway, many of the racers could not even recall a single race weekend where their dad, and mom, were not present. We gathered up a few of them in Gasoline Alley to hear their thoughts about family and Father’s Day.
With the 50th anniversary of Mazda’s first rotary-powered sports car, what a better time to test your rotary knowledge. Take our quiz and find out if you’re a true Mazda rotorhead.
A crossover SUV must be steadfast, reliable and comfortable enough to drive to work or across the country, no matter what Mother Nature has in store. So, of course, Mazda’s engineers created the midsize CX-9 to be a master of all four seasons.
Elevating Connections was recently recognized as one of the five winners the 2016 Mazda Drive for Good charity program, for their work in their local community, and received $10,000 in grants and services.
The anechoic chamber, decked out in futuristic black and white tile, is the main room used to test the effects of electromagnetic waves on Mazda vehicles.
The first advertising spot in the new Driving Matters series featuring Mazda’s real Takumi Masters, shown below, offers a glimpse behind-the-scenes of the creation of the all-new MX-5 Miata RF.
Some of Mazda’s top volunteers from across the nation weighed in on why Mazda’s Drive for Good program and giving back to the community are important.
The second advertising spot in the new Driving Matters series featuring Mazda’s real Takumi Masters, shown above, offers a glimpse behind-the-scenes of the creation of the all-new Mazda CX-5.
We took a tour of the forging factory of Mazda’s Hiroshima plant with Hisashi Watanabe, a.k.a. “Mr. Forging.” Watanabe has spent 35 years working in the forging plant and was ready to show us the deep world of forging.
“There was a period when my dad bought a Mazda RX-7, and I turned into a total rotary nut,” Coleman recalled. “When people would ask what I wanted to do, I’d say I wanted to work at Mazda’s R&D.”
Mazda is proud to win its fair share of accolades because the people who know recognize the creativity, perseverance and effort that goes into making a truly excellent vehicle.
As a youth-founded and youth-driven nonprofit, Warm Winters empowers volunteers across the country to work with local ski resorts to repurpose lost and found items, ultimately donating them to local homeless shelters as well as homeless individuals.
In 2014, Jahmal Cole founded My Block, My Hood, My City (MBMHMC), an organization that helps teens experience the world beyond their neighborhood.
Thunderhill is an adventure like no other, but the day-long competition is much more than a bonding exercise. Preparing the racecars by hand and then racing them helps Mazda improve the cars they offer for sale to the public.
Keiichi Okamoto, a creative design expert, played a key role in the development of the original Soul Red Metallic and Machine Gray Metallic, colors that symbolize KODO Design.
These involve building beauty into spots that mostly go unseen by customers, including fine details such as the openings for the doors and lift gate, the inside of the wheel wells and the fit and finish of the interior.
The ‘Refined Toughness’ concept of blending the strong presence of an SUV with high quality resonated with Takanori Tsubaki, who oversaw the exterior design.
Mazda’s engineers aimed to deliver driving satisfaction to every driver, taking the Jinba Ittai—“horse and rider as one”—driving experience to the highest level possible.
“The product embodies the ideal expressed in the sketch. Everything we did was an effort to realize that goal,” said Tatsunori Iwahara, an interior designer.
The goal of Mazda design is to make the brand irreplaceable to its customers - offering them something beautiful to which they feel a special attachment.
Ruben is a crusader for Mazda’s theory of human-centric design, where the perceptions of the driver are the focal point throughout the development process.
The RT24-P prototype race car is not only a 200-mph rocket on wheels, but is also instantly recognizable as a Mazda because of KODO—Soul of Motion design.
Moro-san sat down with the editors of Inside Mazda to discuss his perspective on the current status of the brand and his vision for Mazda’s future.
Outside of the brand-new Soul Red Crystal paint color, the biggest to-do with the vehicle came from the announcement of the SKYACTIV-D 2.2 diesel engine.
Mazda seeks to make the driving experience more pleasurable. How does it do this? Mazda calls it Jinba Ittai, the connection when the vehicle feels like a natural extension of body.
“What’s so great about Mazda, and design, is that Mazda is the kind of place that really inherits the energy of the people that work here,” Spafford said. “People who stay tend to have this kind of passion.”
By constantly monitoring different factors around the vehicle, i-ACTIV AWD is able to predict upcoming conditions, allocating engine torque to the necessary wheel to maintain control, stability and forward momentum.
The event focused on the company’s leadership with the RX-VISION concept and the MX-5 Miata RF sports car, then moving on to unveil the latest interpretation of KODO design in the 2017 CX-5 crossover SUV.
Mazda's Active Driving Display, which is an exclusive feature in the mainstream compact segment, helps keep the driver’s eyes on the road by presenting relevant information right in the driver's view – much like a fighter pilot.
Stretching back nearly 25 years, Mazda’s collaboration with the American Red Cross began when Mazda asked its local Red Cross chapter to train the Mazda Emergency Response Team.
Since 2012, Mazda Motorsports has been the sponsor of the Project Yellow Light scholarship to inform drivers of the dangers of distracted driving.
When it comes to bonds, there’s a special one that Mazda holds dear to its heart -- the bond it has with military service members and their families.
Takaki Nakamura is an engineer who develops new cars at Mazda, but his job does not entail coming up with parts for the suspension or creating a beautiful form.
Earning the reputation as a premier cycling event in the country, The Mazda Foundation Million Dollar Challenge raises more than $1 million dollars each year to help promote an active lifestyle for those with physical challenges.
The Insurance Institute for Highway Safety recently named the Mazda CX-3 a 2016 Top Safety Pick+, joining Mazda3, Mazda6 and CX-5 with this distinguished distinction.
Mazda Motorsports developed a program in 2014 that uses the excitement of Mazda racing to inspire and educate high school students about the various career paths they can choose from by studying the STEM disciplines.
Through sponsorship of the Food Prep Room in the SPCA’s Dog Adoption Building, Mazda has helped keep the room supplied and ready to take in animals.
As a driving force behind tuning the all-new 2016 Mazda CX-9’s lauded BOSE Premium audio system, it might come as some surprise that Mazda engineer Matthew Valbuena didn’t go to school for engineering.
For the interior trim of the all-new Mazda CX-9 Signature, we partnered with Fujigen Guitars to source the same Rosewood they use on the fretboards of their guitars.
A sweeping single piece of aluminum adorns the dashboard, emphasizing the width, as if it was a sharpened knife. See the design inspirations in the all-new Mazda CX-9 here.
By using a valve to increase the velocity of exhaust leaving the SKYACTIV®-G 2.5T engine and recirculated through the turbo, turbo lag is virtually eliminated.
To-date, Mazda Foundation has donated one-half million dollars to My Stuff Bags Foundation, helping the organization reach the milestone of providing My Stuff Bags to one-half million children.
Since the Battery Tender Global MX-5 Cup presented by BFGoodrich Tires, will be racing on Father's Day, at Road America, we asked a few of the racers to describe their dad in one word.
The intricacies of this hand stitch add a unique dimension to the steering wheel of the CX-9 Signature. Making your drive that much more special, and enjoyable.
“Giving back is at the core of what we do." See how Mazda is helping those without cars and rewarding those who are donating their old cars through Vehicles for Change.
Mazda recently revealed the Retractable Fastback version of the award-winning MX-5 Miata, named the MX-5 RF. Here are 7 things you may not have known about Mazda’s latest sports car.
Our ‘KODO – Soul of Motion’ design philosophy is reflected in CX-9. ‘KODO’ captures the powerful beauty seen in an animal pouncing or a human leaping into action.
By offering an experience customers naturally want to seek out, Mazda can deliver a premium experience that customers expect and deserve.
During the Kamakura period in Japan, mounted archers believed that the key to mastering their skill was to “achieve a oneness” between horse and rider. In Japanese, this is known as Jinba Ittai, (jin-ba ee-tie) or “horse and rider as one.”
The MX-5 Miata is a symbol of Mazda’s car-making philosophy, “Jinba Ittai,” which means horse and rider as one and expresses the type of fun-to-drive roadster engineers have intended to build since day one of the vehicle’s inception.
The Mazda Road to Indy is the most comprehensive and successful open-wheel racing driver development program in the world. In the 100th-running of the Indianapolis 500, 24 (of the 33) drivers have graduated from the Mazda Road to Indy.
Osamu Fujiki, an expert fabricator with Mazda’s design team, creates new value by using different materials to show off the beautiful forms that are the foundation of interior cabin design. As he works with the ever more beautiful and innovative forms, he gives a unique aesthetic identity to the cabin space through an ingenious mix of elegance and playfulness.
Norio Terauchi, the Mazda design team’s clay modeler, sees the designer’s paper sketch and recognizes his vision, allowing him to create a three-dimensional object with his outstanding skills. That is the moment when what was merely an idea gains a distinct identity. Terauchi infuses a soul into the form as he sculpts the clay.
With his spray gun in hand Kazumitsu Tamai stands facing a beautifully finished model. His sharpened senses spot the subtlest of color changes across a perfectly harmonized physical design. With highly efficient movements, he paints color over color until he achieves a perfectly uniform finish. Tamai is another key member of the outstanding modeling team at Mazda design. And though his meticulously controlled hand movements he adds vibrant brilliance to the 3D hard models he works on.
Through support from companies such as Mazda, the Red Cross is able to maintain a variety of resources and equipment that allows the organization to be ready to respond anytime, anywhere to help people affected by disasters.
With more than 4.5 million produced since its introduction as a 2004 model, Mazda3 is Mazda’s best-selling nameplate in the world and reached 1 million sales faster than any Mazda before or since.
The Northwest Mazda Dealers donated $90,450 to the Seattle Children’s Hospital on April 12 as part of the Mazda Drive for Good program.
Fresh from unveiling the 2017 MX-5 RF, Mazda was recognized by automotive journalists from around the world during the annual World Car of the Year Awards presentation at the New York International Auto Show.
The CX-3 may be a triumph of Mazda’s acclaimed KODO design, but there’s also beauty in the smallest details. Four up-and-coming designers behind the company’s latest compact crossover take us on a macro tour of their latest creation.
A horse and rider communicate through tactile response. The horse adjusts its gait to allow the archer to release his arrow. Mazda aims to create the same relationship between car and driver.
Mazda Drive for Good is a winter charitable event the proceeds of which are derived from the sale and leasing of Mazda automobiles. The company donated $100 for each car sold or leased during the inaugural year in 2014. For 2015, the donation has been increased to $150 per car.
SKYACTIV Technology couples increased fuel efficiency and engine output from meticulous design and advanced engineering. This innovative technology coupled with the monozukuri philosophy—a simple and minimalistic approach to production—continues to enhance the drivers' experience.
One of the reasons Mazda’s cars provide so much driving pleasure is the people who craft them love to drive, too. While it’s natural to consider the part the engineers play in achieving this, the design staff has a significant role in the process.