Inside Mazda

The Mazda Way

World Car of The Year Mazda MX-5 Miata

Mazda wrapped up 2016 with a trophy case of awards…a large trophy case

Mazda is proud to win its fair share of accolades because the people who know recognize the creativity, perseverance and effort that goes into making a truly excellent vehicle.
Mazda drive for good warm winters

Youth-Founded Nonprofit Increases Community Impact with Help from Mazda Drive for Good

As a youth-founded and youth-driven nonprofit, Warm Winters empowers volunteers across the country to work with local ski resorts to repurpose lost and found items, ultimately donating them to local homeless shelters as well as homeless individuals.
Mazda Drive for Good Move for Hunger

Mazda Drive for Good Fights Hunger with Move for Hunger

Now, thanks to a $10,000 donation from Mazda Drive for Good, Move for Hunger will be able to expand its mission to fight hunger.
My Block, My Hood, My City Mazda Drive for Good

Mazda Drive for Good Winner My Block, My Hood, My City Inspires Chicago Youths to Dream Big

In 2014, Jahmal Cole founded My Block, My Hood, My City (MBMHMC), an organization that helps teens experience the world beyond their neighborhood.
human centric design

Putting People First – Mazda Designs Vehicles for the Human Race

For decades Mazda has infused every new model with a quality known as Jinba Ittai – “Horse and rider as one.”
Mazda Thunderhill racing

The Family that Races Together Stays Together

Thunderhill is an adventure like no other, but the day-long competition is much more than a bonding exercise. Preparing the racecars by hand and then racing them helps Mazda improve the cars they offer for sale to the public.

Tackling the Challenge of Creating a Color That Instinctively Looks Beautiful

Keiichi Okamoto, a creative design expert, played a key role in the development of the original Soul Red Metallic and Machine Gray Metallic, colors that symbolize KODO Design.

Over 250 Targeted Improvements Enhance the Pleasure of Driving a Mazda

These involve building beauty into spots that mostly go unseen by customers, including fine details such as the openings for the doors and lift gate, the inside of the wheel wells and the fit and finish of the interior.
mazda fuel efficient

Mazda Recognized Among Top Brands for Performance and Quality

As you read this year’s report , you’ll find out that Mazda has achieved something that very few automakers can match – a Recommended status for every vehicle they make.

Collaboration Across Teams and Fine Craftsmanship to Embody ‘Refined Toughness’

The ‘Refined Toughness’ concept of blending the strong presence of an SUV with high quality resonated with Takanori Tsubaki, who oversaw the exterior design.

Driving Pleasure and Smiles For All on Board

The goal for the new CX-5 development project was an SUV that delivers deeper levels of driving pleasure.

Mazda’s Engineers Aimed to Deliver Driving Satisfaction to Every Driver and Passenger

Mazda’s engineers aimed to deliver driving satisfaction to every driver, taking the Jinba Ittai—“horse and rider as one”—driving experience to the highest level possible.
New Mazda 2017 CX5

A Superior Mazda Interior Design Achieved Through Unwavering Commitment

“The product embodies the ideal expressed in the sketch. Everything we did was an effort to realize that goal,” said Tatsunori Iwahara, an interior designer.

Taking KODO Design to a Higher Level With a Focus on Aesthetics Unique to Mazda and Japan

The goal of Mazda design is to make the brand irreplaceable to its customers - offering them something beautiful to which they feel a special attachment.
Mazda engineer Ruben Archilla

Making Things Better – How Mazda Engineer Ruben Archilla Works

Ruben is a crusader for Mazda’s theory of human-centric design, where the perceptions of the driver are the focal point throughout the development process.
mazda race drive dancing with the stars james hinchcliffe

James Hinchcliffe Dances in Step with the Mazda Prototype Team

Popular IndyCar driver James Hinchcliffe is back with the Mazda Prototype team for the 55th running of the Rolex 24 at Daytona.
Mazda Prototype RT24-P race cars

Mazda RT24-P Ushers in a New Era for Mazda Motorsports

The RT24-P prototype race car is not only a 200-mph rocket on wheels, but is also instantly recognizable as a Mazda because of KODO—Soul of Motion design.
Mazda North American Operations CEO and President Moro-san

Masahiro Moro, President and CEO of MNAO, Sets Focus on Long-Term Goals

Moro-san sat down with the editors of Inside Mazda to discuss his perspective on the current status of the brand and his vision for Mazda’s future.
New Mazda 2017 CX5

CX-Five Things You May Not Know About the Next-Generation Mazda CX-5

Outside of the brand-new Soul Red Crystal paint color, the biggest to-do with the vehicle came from the announcement of the SKYACTIV-D 2.2 diesel engine.

The 2017 Mazda3 with Innovative G-Vectoring Control Creates Next-Level Driving Experience

Mazda seeks to make the driving experience more pleasurable. How does it do this? Mazda calls it Jinba Ittai, the connection when the vehicle feels like a natural extension of body.

2017 Mazda3 Design Updates Moves Emotions

Through KODO – Soul of Motion design, the barely restrained power of such movement is caught in every Mazda vehicle’s lines and curves.
Teresa Spafford Mazda Designer clay model cars

Lead Designer Teresa Spafford Drives Mazda’s Color Connection to Car Lovers

“What’s so great about Mazda, and design, is that Mazda is the kind of place that really inherits the energy of the people that work here,” Spafford said. “People who stay tend to have this kind of passion.”

Better by Design – The Case for Predictive AWD

Where traditional AWD systems measure only relative wheel speed, the i-ACTIV AWD system monitors 27 different variables more than 200 times per second.

A Closer Look at Drive Systems

By constantly monitoring different factors around the vehicle, i-ACTIV AWD is able to predict upcoming conditions, allocating engine torque to the necessary wheel to maintain control, stability and forward momentum.
New Mazda 2017 CX5

The All-New CX-5 Will Have You Seeing Red

Deep inside our subconscious, red symbolizes passion, aggressiveness and importance – fitting for the all-new 2017 Mazda CX-5.
New Mazda 2017 CX5

Bold, Innovative, Refined: The All-New CX-5

The all-new 2017 Mazda CX-5 takes both SKYACTIV and KODO design to an even higher level with its athletic exterior, sophisticated interior and refined driving dynamics.

Designers Take Center Stage at Mazda’s Hollywood Gala

The event focused on the company’s leadership with the RX-VISION concept and the MX-5 Miata RF sports car, then moving on to unveil the latest interpretation of KODO design in the all-new 2017 CX-5 crossover SUV.

Engineering Predictive AWD

By integrating 27 different sensor inputs more than 200 times per second, the i-ACTIV AWD system recognizes pre-slip conditions.
SEMA MX-5 Miata

Six Years of Mazda Cars at SEMA

For Mazda, a car isn't simply a mass of metal but more like a living creature and SEMA offers us the opportunity to bring it to life.
2017 mazda 3

Building the Perfect Driver’s Car

Mazda's Active Driving Display, which is an exclusive feature in the mainstream compact segment, helps keep the driver’s eyes on the road by presenting relevant information right in the driver's view – much like a fighter pilot.
all wheel drive mazda cx-9 AWD

Mazda’s Ice Academy

To showcase the next-generation AWD system they developed, Mazda created its first-ever Ice Academy, hosted in Crested Butte, Colorado.
American Red Cross Mazda

Building a stronger tomorrow: Mazda partners with American Red Cross

Stretching back nearly 25 years, Mazda’s collaboration with the American Red Cross began when Mazda asked its local Red Cross chapter to train the Mazda Emergency Response Team.
Project Yellow Light Distracted Driving

Project Yellow Light and Mazda Motorsports Combat Distracted Driving

Since 2012, Mazda Motorsports has been the sponsor of the Project Yellow Light scholarship to inform drivers of the dangers of distracted driving.
Military Appreciation Mazda Raceway CX-9 7 passenger suv

Military Appreciation Weekend at Mazda Raceway: Welcome to the Mazda Family

When it comes to bonds, there’s a special one that Mazda holds dear to its heart -- the bond it has with military service members and their families.
MX-5 Miata RF power retractable hard top roadster

Freedom of design made possible by ingenuity at the production site

Takaki Nakamura is an engineer who develops new cars at Mazda, but his job does not entail coming up with parts for the suspension or creating a beautiful form.
Mazda Foundation Million Dollar Challenge Cycling Event

The Mazda Foundation Million Dollar Challenge

Earning the reputation as a premier cycling event in the country, The Mazda Foundation Million Dollar Challenge raises more than $1 million dollars each year to help promote an active lifestyle for those with physical challenges.
Mazda CX-3 crossover Top Safety Pick

Mazda CX-3 Earns Distinguished Top Safety Pick+ Award

The Insurance Institute for Highway Safety recently named the Mazda CX-3 a 2016 Top Safety Pick+, joining Mazda3, Mazda6 and CX-5 with this distinguished distinction.
2017 MX-5 RF Miata sportscar

In Pursuit of Alluring Retraction

This second episode in the new series focusing on the MX-5 RF hardtop introduces Kouichi Matsumoto, who led development of the retractable roof.
mazda motorsports STEM

Mazda’s National STEM Education Program Reaches Thousands of Students Each Year

Mazda Motorsports developed a program in 2014 that uses the excitement of Mazda racing to inspire and educate high school students about the various career paths they can choose from by studying the STEM disciplines.
SPCA Mazda Foundation

Mazda Foundation Continues Support of The SPCA for Monterey County

Through sponsorship of the Food Prep Room in the SPCA’s Dog Adoption Building, Mazda has helped keep the room supplied and ready to take in animals.
Mazda CX-9 SUV

9 Surprising Features on the 2016 CX-9

Aimed to be be just much a driver’s car as it is a practical family-hauler for seven, here are nine features that may surprise you about the Mazda CX-9.
mx-5 miata hard top rf

The Power of Co-Creation Brings New Value to the MX-5

The People Behind the MX-5 series features interviews with engineers and designers involved in the development of the fourth-generation model.

The Driver In All Of Us

We race because it is the ultimate expression of a passion for driving and the race track is the perfect environment to showcase our history of continuous innovation.
mazda drive for good

Mazda Gives Back to Children’s Hospital in Omaha

Mazda and Omaha Mazda Dealers donated $29,000 to the Children’s Hospital & Medical Center Foundation as part of Mazda’s Drive for Good® Event.

A Beat of His Own: Engineer Matthew Valbuena on Discovering Mazda’s ‘Spirited Sound’

As a driving force behind tuning the all-new 2016 Mazda CX-9’s lauded BOSE Premium audio system, it might come as some surprise that Mazda engineer Matthew Valbuena didn’t go to school for engineering.

In Pursuit of a Simple Dream – MX-5 Smiles for All

Mazda’s engineers want nothing more than to introduce as many people as possible to the joy of driving a car that moves exactly as you expect.

What does genuine Rosewood have to do with a better-driving SUV?

For the interior trim of the all-new Mazda CX-9 Signature, we partnered with Fujigen Guitars to source the same Rosewood they use on the fretboards of their guitars.
Mazda 6 sedan

Life’s Too Short to Drive a Boring Family Sedan

The Mazda6 was designed to be a driver’s car as much as it was designed to be a family car.
rx-vision mazda rotary

The Visionary

It’s day two of the Tokyo Motor Show and he’s at the epicenter of a media hurricane, moving from interview to interview with barely a pause for breath.

How can an ancient craft inspire a modern design?

A sweeping single piece of aluminum adorns the dashboard, emphasizing the width, as if it was a sharpened knife. See the design inspirations in the all-new Mazda CX-9 here.
Mazda CX-9 SUV

Mazda CX-9: The Inside Story

Mazda’s new flagship brings an unprecedented level of technical and design sophistication. Discover the Mazda CX-9, inside and out

How can the right kind of pressure create a better-driving SUV?

By using a valve to increase the velocity of exhaust leaving the SKYACTIV®-G 2.5T engine and recirculated through the turbo, turbo lag is virtually eliminated.

Employees Define Mazda’s Corporate Personality Through Stuff-A-Thon Volunteer Event

To-date, Mazda Foundation has donated one-half million dollars to My Stuff Bags Foundation, helping the organization reach the milestone of providing My Stuff Bags to one-half million children.

Mazda Racers Describe Their Dads In One Word

Since the Battery Tender Global MX-5 Cup presented by BFGoodrich Tires, will be racing on Father's Day, at Road America, we asked a few of the racers to describe their dad in one word.

How can a traditional Japanese stitch make driving better?

The intricacies of this hand stitch add a unique dimension to the steering wheel of the CX-9 Signature. Making your drive that much more special, and enjoyable.
Mazda vehicles for change

Mazda Partners With Vehicles For Change To Award Cars To Low-Income Families

“Giving back is at the core of what we do." See how Mazda is helping those without cars and rewarding those who are donating their old cars through Vehicles for Change.
MX-5 Miata sportscar

Seven Things You Might Not Know About The MX-5 RF

Mazda recently revealed the Retractable Fastback version of the award-winning MX-5 Miata, named the MX-5 RF. Here are 7 things you may not have known about Mazda’s latest sports car.
Cx-9 kodo design suv

Can a better-looking SUV actually make your drive better?

Our ‘KODO – Soul of Motion’ design philosophy is reflected in CX-9. ‘KODO’ captures the powerful beauty seen in an animal pouncing or a human leaping into action.

Mazda’s Retail Evolution Dealership Design Implemented Across The Country

By offering an experience customers naturally want to seek out, Mazda can deliver a premium experience that customers expect and deserve.
7 passenger suv modeling clay cx-9

Is the best instrument for creating an emotional design, human?

Even as a small car company, Mazda uses more clay for hand-crafted models than any other automaker.
Mazda CX-9

Can a 900-year-old tradition create a better-driving SUV?

During the Kamakura period in Japan, mounted archers believed that the key to mastering their skill was to “achieve a oneness” between horse and rider. In Japanese, this is known as Jinba Ittai, (jin-ba ee-tie) or “horse and rider as one.”
Mazda Miata

Mazda MX-5 Miata — The Choice of a Million Mazda Fans

The MX-5 Miata is a symbol of Mazda’s car-making philosophy, “Jinba Ittai,” which means horse and rider as one and expresses the type of fun-to-drive roadster engineers have intended to build since day one of the vehicle’s inception.

Mazda Road to Indy

The Mazda Road to Indy is the most comprehensive and successful open-wheel racing driver development program in the world. In the 100th-running of the Indianapolis 500, 24 (of the 33) drivers have graduated from the Mazda Road to Indy.
Mazda Car Design

In Search of a Beautiful Blend of Materials and Form

Osamu Fujiki, an expert fabricator with Mazda’s design team, creates new value by using different materials to show off the beautiful forms that are the foundation of interior cabin design. As he works with the ever more beautiful and innovative forms, he gives a unique aesthetic identity to the cabin space through an ingenious mix of elegance and playfulness.
Mazda CX-9

Breathing Life Into a Sketch Through the Unique Beauty of Sculpture

Norio Terauchi, the Mazda design team’s clay modeler, sees the designer’s paper sketch and recognizes his vision, allowing him to create a three-dimensional object with his outstanding skills. That is the moment when what was merely an idea gains a distinct identity. Terauchi infuses a soul into the form as he sculpts the clay.
Mazda CX-9 7 passenger suv

The Finishing Touch: Brilliant Colors That Highlight the Beauty of Flowing Shape

With his spray gun in hand Kazumitsu Tamai stands facing a beautifully finished model. His sharpened senses spot the subtlest of color changes across a perfectly harmonized physical design. With highly efficient movements, he paints color over color until he achieves a perfectly uniform finish. Tamai is another key member of the outstanding modeling team at Mazda design. And though his meticulously controlled hand movements he adds vibrant brilliance to the 3D hard models he works on.
American Red Cross Mazda

Mazda Receives Community Partner Award from Orange County American Red Cross

Through support from companies such as Mazda, the Red Cross is able to maintain a variety of resources and equipment that allows the organization to be ready to respond anytime, anywhere to help people affected by disasters.
Mazda 3 Hatchback

Mazda3: Innovation for the Compact Car Masses

With more than 4.5 million produced since its introduction as a 2004 model, Mazda3 is Mazda’s best-selling nameplate in the world and reached 1 million sales faster than any Mazda before or since.

Seattle Children’s Hospital Receives $90,450 Donation From Mazda Drive for Good

The Northwest Mazda Dealers donated $90,450 to the Seattle Children’s Hospital on April 12 as part of the Mazda Drive for Good program.
Mazda driving position organ pedal

Organ-Type Accelerator Pedal

With an organ-type accelerator pedal, the driver's heel is placed on the floor, and the driver's foot and the pedal follows the same trajectory.
Modeling Clay mx5 miata

Sculpting—Yes, Sculpting—Award-Winning Cars

The clay model played no small part in this process, and Mazda would have none less than a master of clay modeling to help develop the award-winning car.

History of Mazda Brand Mark & Logotype

Ever noticed that if you look at Mazda’s logo, all the letters, except the letter D, are in lower cases? Find out more about the history of Mazda's logos.

Mazda’s Commitment to Motorsports

Racing really does improve the breed, and Mazda uses motorsports competition as a laboratory to ensure all of its cars embody the soul of a sports car.
MX-5 Miata 2016 Mazda

Mazda Earns Global Recognition at 2016 World Car of the Year Awards

Fresh from unveiling the 2017 MX-5 RF, Mazda was recognized by automotive journalists from around the world during the annual World Car of the Year Awards presentation at the New York International Auto Show.

Up Close with Mazda Design

The CX-3 may be a triumph of Mazda’s acclaimed KODO design, but there’s also beauty in the smallest details. Four up-and-coming designers behind the company’s latest compact crossover take us on a macro tour of their latest creation.
Jacques Flynn stitching leather wallets

Behind the Zoom: Jacques Flynn

The lead designer of the team responsible for the styling of the 2016 MX-5 and owner of his own hand-crafted leather accessories business in California.
2014 Mazda3 Five Door Interior dash heads up display

Eight Features That Make Your Life Easier

Mazda’s advanced technology works to enhance any driving experience.
jinba Ittai Video

Jinba Ittai

A horse and rider communicate through tactile response. The horse adjusts its gait to allow the archer to release his arrow. Mazda aims to create the same relationship between car and driver.
Mazda MX-5 Miata Cup Car Thunderhill mazda raceway laguna seca

25 Hours of Team Building with Mazda Motorsports

Mazda employees against Mazda dealers in the longest endurance race in America, the National Auto Sport Association’s 25 Hours of Thunderhill.
MX-5 Miata Balance Video

MX-5 Balance

Mazda created another nearly perfect 50/50 balance in the new MX-5 Miata. Mazda put their car to the test to find out if all their hard work paid off.
Challenger Video

We Are Challengers

Defying convention is what keeps Mazda at the forefront of desirability for people who love to drive.
Drive for good

Giving Back Matters

Mazda Drive for Good is a winter charitable event the proceeds of which are derived from the sale and leasing of Mazda automobiles. The company donated $100 for each car sold or leased during the inaugural year in 2014. For 2015, the donation has been increased to $150 per car.
Lime Rock Race MX-5

Racing For Freedom

After witnessing his performances in the 2014 season, Mazda Motorsports offered Dwyer a full ride with the Freedom Autosport team for the 2015 racing season.

Designed to Drive

SKYACTIV Technology couples increased fuel efficiency and engine output from meticulous design and advanced engineering. This innovative technology coupled with the monozukuri philosophy—a simple and minimalistic approach to production—continues to enhance the drivers' experience.
Mazda Clay Molder

Because We Are Drivers, Too

One of the reasons Mazda’s cars provide so much driving pleasure is the people who craft them love to drive, too. While it’s natural to consider the part the engineers play in achieving this, the design staff has a significant role in the process.