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Inside Mazda

The Mazda Way

Introducing Mazda’s Newest Paint Color

The first-ever 2024 Mazda CX-90 marks Mazda’s first venture into the world of hybrid electrification and introduces a new paint color, Artisan Red Premium.

The Foundation of Mazda’s Safety Philosophy: Driver Confidence

Every 2023 Mazda vehicle tested by the Insurance Institute for Highway Safety (IIHS) earned the institute’s 2023 TOP SAFETY PICK Award, amongst the highest award in safety.

Unboxing the 2024 Mazda CX-90

Every part of the first-ever 2024 Mazda CX-90 is intended to help connect the car and driver. Each piece plays a role in creating the most thoughtfully designed, performance-oriented, technologically advanced vehicle we’ve ever built.

Mazda MX-5 Miata Wins Best Certified Pre-Owned Value in Segment

Discover why the Mazda MX-5 Miata has been named the “Best CPO Value in America” (Certified Pre-Owned) sports car — three years in a row.

Mazda’s Approach to Electrification

Mazda’s first electric vehicle brings together the brand's joyful driving experience and powerful electrification technology.

Introducing the First-Ever 2023 Mazda CX-50 Meridian Edition

The first-ever Mazda 2023 CX-50 is designed to help people spend time in nature, and now the Meridian Edition offers personalization for your outdoor journey.

Introducing Zircon Sand Metallic, Mazda’s All-New Paint Color

When designing the first-ever 2023 Mazda CX-50, Mazda knew it needed a color all its own to help tell its story. That color is Zircon Sand Metallic.

Which Mazda CX is Right for You?

Searching for a crossover with premium design and outstanding driving performance? Discover which Mazda CUV is the right choice for your driveway.

Mazda CX-50 Journeys to the 5Point Adventure Film Festival

For the first time ever, Mazda is a proud sponsor of the 5Point Adventure Film Festival and will be showcasing the adventure-ready 2023 Mazda CX-50.

Mazda CX-50 Offers Confident Towing Capabilities

The 2023 Mazda CX-50 can do more than get you further into nature — it can haul your equipment, too. Exclusive to turbo models, towing mode helps maintain confidence while towing.

Mazda Sponsors Life Time Grand Prix

For the first time ever, Mazda is the presenting sponsor of the Life Time Grand Prix — one of professional cycling's biggest and most exciting race series.

The Mazda MX-30: A Sophisticated EV

The MX-30 EV delivers superb driving dynamics that are best enjoyed on a longer drive. So, here are three California routes to inspire your next day trip.

Behind the Design: The Sophisticated Mazda CX-5

Takanori Tsubaki — the chief designer behind the Mazda CX-5 — answers the most fervent design questions sent in by fans from across social media.

Mazda x Bose: The BassMatch Experience

After 30 years of partnership, Mazda and Bose yet again rethink conventional vehicle sound design.

Hit the Slopes with CX-50

Mazda is unveiling their most capable outdoor vehicle, the 2023 Mazda CX-50, at a selection of winter resort destinations.

Mazda x Bose: Brothers in Mind

Mazda and Bose share a belief that premium products require new and unconventional solutions – and that the result is worth the risk.
The First Ever CX-50

We’re More Human in Nature

Engineering our first vehicle purpose-built to drive beyond paved roads, we challenged ourselves to engineer a vehicle not to conquer the outdoors, but to instead move with it and through it in harmony.

MX-30 EV or CX-30: Which Mazda is Right for You?

Thinking about a new Mazda crossover? See what sets the similarly-sized MX-30 EV and CX-30 apart, and discover which might be right for you.

Mazda x Bose: Top Down, Volume Up

Since Mazda and Bose first collaborated thirty years ago, the two companies have continued to engineer innovative premium sound solutions that contribute to a superior driving experience.

New Electric G-Vectoring Control Plus Delivers A Natural Driving Experience To Mazda’s First Electric Vehicle

Building upon Mazda's rich tradition of Jinba Ittai, the all new MX-30 introduces electric G-Vectoring Control Plus (e-GVC Plus).

Mazda x Bose: The Beginning

For 30 years, Bose and Mazda have partnered to bring exceptional sound to exceptional driving experiences.

Mazda x Bose: Defying Conventions Together

Put together, the power of Bose sound and the joy of driving a Mazda deliver an outstanding experience.

Philosophy of the Future: Exterior Design

Mazda’s approach to the MX-30’s external design is one of strength and simplicity, a philosophy known as Human Modern.

WATCH: Nelson Mazda Expands Essential Car Care

A deeply ingrained sense of community inspired Nelson Mazda Tulsa and Nelson Mazda Norman to take Mazda’s Essential Car Care a step further.

Living with Mazda’s MX-30 EV for Two Weeks

To test out what it’s like to trade gas station stops for charging ports, Kingsley Iduma, Project Manager, Vehicle Line Planning, got behind the wheel of a Mazda MX-30 EV.

EV Driving Dynamics, Redefined

Meet Tomiko Takeuchi, the architect of Mazda’s first all-electric car, the Mazda MX-30, and one of Mazda’s most qualified and ground-breaking test drivers.

Unexpected Inspiration: Washi Paper and the MX-30

“When humans calm down, we unconsciously take deep breaths,” says Xintong Li, the lead Color/Material/Finish designer of the Mazda MX-30. “This inspired our concept and our choice of materials for the car’s interior.

The Choice is Yours: CX-30 or CX-5

Offering both substance and style, both CUVs deliver impressive styling, powerful driving dynamics, and Mazda’s signature connected driving feel. 

Mazda MX-30 Leads in Design: Heritage of Sustainability

Today, cork is featured in our first all-electric vehicle, the Mazda MX-30. Beyond the importance of its low environmental impact, using cork has an especially significant meaning to Mazda as the sustainable material also pays homage to our origin story.

Turning Heads with the New Mazda3 Turbo AWD

Mazda owners and enthusiasts took part in a nationwide drive program marking the Mazda3 Turbo AWD launch. Tommie Cross found the experience to be quite complementary.

Mazda Heroes Today

As many areas begin to reopen, we decided to track down a few of our heroes and find out how their work has continued into 2021.

MX-5 Cup: Experience Mazda’s Challenger Spirit on the Track

Unlike any other racing event, an Idemitsu Mazda MX-5 Cup Race all comes down to the driver. With identical cars on the track, a driver’s connection to the vehicle and their race craft can either set them ahead of the pack — or drastically behind.

The MX-30 Leads in Design

Mazda’s first all-electric vehicle, the MX-30, brings together intricate detailing, select sustainable materials and the brand’s latest powertrain technology — creating an EV that’s uniquely Mazda.

Experience CX-30 2.5 Turbo with AWD

Mazda’s CX-30 is designed to tackle a range of roads — but the CX-30 2.5 Turbo with i-Activ all-wheel drive builds on the connected driving experience.

MX-30: Different by Design

The first all-electric Mazda MX-30 evolves the brand’s artful design principle to create an EV that offers a smooth and seamless performance.

Mazda Heroes by The Numbers

The year 2020 marked the 100th anniversary of Mazda, rather than recognize the company’s history and innovations, we chose to uplift and help communities.

CX-30 2.5 Turbo Stands Out with Sophisticated Design

Since its inception, the Mazda CX-30 has resonated as one of the more stylish vehicles in the segment. The 2021 CX-30 2.5 Turbo is no different.

CX-30 2.5 Turbo Empowers Driving Performance

The journey ahead in the 2021 Mazda CX-30 2.5 Turbo has been expanded with the addition of the Skyactiv-G 2.5 Turbo engine.

CX-30 2.5 Turbo Advanced Technology Impresses

Many look to the latest tech to ease everyday life. The same can be said for CX-30’s segment, with owners holding high value in advanced technologies.

Impressive Sophistication Meets Intriguing Edge

The fourth generation Mazda3 adopts a matured Kodo design, which has received recognition around the world, most recently as the winner of the 2020 World Car Design of the Year.

Latest Mazda Powertrain Enthralls

The evolution of Mazda powertrains takes another step forward as it couples its high torque turbo engine with all-wheel drive and offers it in one of the brand’s most popular compact cars.

A Safer, More Premium Drive

Known for its bold, sophisticated styling, the 2021 Mazda3 2.5 Turbo has more to offer than its breathtakingly sophisticated design.

Mazda Reliability: Powered by Passion

At Mazda, we believe that passion lies at the heart of the driving experience — for the people who drive our cars, and for the dedicated people who develop them.

‘Mazda Heroes’ Recognized on Good Morning America

Mazda Heroes is an initiative created to shine a light on individuals across the country who have tirelessly dedicated themselves to their communities throughout 2020.

Mazda Heroes: Honoring the Human Spirit

Through Mazda Heroes, Mazda North American Operations will select 50 deserving people from across the United States and provide each local hero with a special part of its history, a Mazda MX-5 Miata 100th Anniversary Special Edition.

Cleveland-Based Miata Club Gives Local Hospice A “Pizza-The” Action

Due to the pandemic, the 154-strong Cleveland-based club had to cancel their event. However, they wasted no time in diverting their funds to help critical healthcare providers.

Medical Professional Uses His MX-5 Miata to Deliver Meals for Local Seniors

A Boston neighborhood has been enjoying a delivery service with a difference this year thanks to a local man’s passion for sports cars and his local community.

How a Baby Sparked a Positive Chain Reaction Across State Lines

When a young California-based couple realized they were expecting their first child, it meant good news for their entire community. John and Teresa Franzen decided to celebrate by giving something back to families in Belmont Shore, California.

Mazda and National Geographic Partner on Photography Quest

When we explore new perspectives, we find inspiration all around us. That is the ethos behind Assignment: Inspiration — a partnership between National Geographic and Mazda which challenged photographers to capture extraordinary moments that leave a lasting impact.

CX-9: An Invigorating Drive

Mazda CX-9, the our flagship midsize crossover, is elegantly refined while offering the safety and versatility needed to discover roads not yet taken.

CX-5: Energizing Driving Performance

With available turbo and i-Activ all-wheel drive, Mazda's CX-5 crossover SUV offers impeccable driving performance and an IIHS Top Safety Pick+ rating.

CX-30: Re-Emerge with Confidence to Enjoy New Roads

Mazda’s CX-30 crossover SUV is perhaps best known for its unique styling: the flowing beauty of a coupe and the bold proportions of an SUV.

Locally Driven: How a Dealership Helped Pioneer a Nationwide Effort

Hodges Mazda responded to the local need to provide healthcare workers with safer, cleaner commutes — and helped inspire something bigger.

iRacing Creates Necessary Outlet for Frontline Healthcare Worker

For anesthesiologist Dan Williams, the virus, PPE shortage, and altered family life all hit close to home. With his MX-5 in the garage, Dan found respite in iRacing.

Delivering Hope in Grocery Bags: Serving the Most Vulnerable in a Time of Increasing Need 

Every Thursday, Barry Brittingham, Manager, Network Development & Operations at Mazda North American Operations collects donations for local food pantries.

Operating in Your Wheelhouse: What a Dealership Does Best Matters to Frontline Workers

John Patterson of Tustin and Huntington Beach Mazda wanted to support local healthcare workers and decided that the best way was to do what his team does best — care for cars.

A Grassroots Mask Brigade Provides 14,000 Pieces of PPE to Healthcare Workers

For Tina Lam, Program Manager for Brand Experience, Mazda North American Operations, news of hospitals lacking PPE hit too close to home. So, she banded together with friends to make a difference.

It Started with Bananas: How Neighbors Bring Simple Relief During Shelter in Place

For Chris Hill, Senior Manager, Brand, Entertainment, and Sponsorships at Mazda North American Operations, it’s already second nature to reach out to help others, so this situation is anything but different.

A Blood Drive in Memoriam Turns Into a Regional Community Effort

What began as a blood drive in honor of her late father, became the answer to a much bigger local need brought on by the pandemic.

Act Locally: North Carolina’s Motorsports Infrastructure Changed Lanes to Protect the Frontline

Leveraging the tools, infrastructure, and relationships of the motorsports community, Nelson Cosgrove, Director of Motorsports, worked to help stabilize the supply chain of face shields in his community.

Small Acts, Big Impact: How to Help Others from Your Living Room

With the mounting needs unveiled by the pandemic, deciding where to help can be daunting. But that hasn’t stopped Matthew Valbuena, Vehicle Engineering, Static Engineer II for Mazda North American Operations.

How Does a Professional Race Car Driver Stay Fit During Quarantine?

Professional race driver Olivier Pla rode out France's recent lockdown like the rest of his country — but with an even greater drive to get back on the road.

Free Oil Changes + Enhanced Cleaning for Healthcare Workers

Mazda launched and has now extended the Essential Car Care program, which offers free oil changes and enhanced cleaning services to qualified healthcare workers at participating dealers nationwide.

How Would You Use an Extra Day?

Rather than giving in to ever-present FOMO, repurpose February 29th as a day for JOMO — the joy of missing out.

Reimagine the Drive: Town, Country and Beyond

Here are a few important ways Mazda's first-ever CX-30 inspires confident driving on varied terrains and in diverse environments.

Disconnect to Reconnect: How Millennials Are Leveraging the Open Road to Break Away From Their Busy Lives

In the U.S., getting a driver’s license has historically been not only a rite of passage, but also a moment that shapes identity. It’s no surprise the desire to hit the open road in search of new experiences has often transcended generations as well.

Mazda Drives To Second Place In Rolex 24 At Daytona

Two Mazda RT24-Ps battled over 24 hours of racing at Daytona International Speedway to record the company's best overall finish at the Rolex 24 at Daytona.
Rolex 24 at Daytona 2020

Mazda Again Captures Daytona Pole Position

For the second straight year, Oliver Jarvis has claimed pole position for the Rolex 24 at Daytona in the No. 77 Mazda RT24-P.

Finding Inspiration: Artistry, Mastery and Human Capability

Mazda believes inspiration is everywhere. To help others find their inspiration, Mazda recently partnered with Jimmy Chin, the Academy Award-Winning Filmmaker of “Free Solo” and other inspiring entrepreneurs, photographers, filmmakers, and designers to share stories about where and how they find inspiration.

Finding Inspiration: Reaching Your True Potential

Finding inspiration is a journey. To help others on their journey, Mazda recently partnered with Academy Award-winning filmmaker and photographer Jimmy Chin and other inspiring individuals to provide a platform sharing their inspirational stories.

How Human-Centric Engineering Shaped the CX-30

The interior of the first-ever Mazda CX-30 crossover SUV is built around a human-centric cockpit, designed to enhance the sense of oneness between car and driver that defines Mazda’s Jinba-Ittai philosophy.

Serenity Now: Mazda’s First-Ever Crossover Fosters Confidence, Security

Mazda’s human-centric engineering approach means that Mazda builds systems that enhance the driver, while helping to protect the people inside and outside of the vehicle.
2020 Mazda CX-30

Sleek & Bold: Mazda’s Evolved Design Language for the First-Ever CX-30

As Mazda's design language has evolved to express a new form of elegance rooted in Japanese aesthetics, Mazda’s designers focused on creating an SUV design that transcends the segment.

Designing a Car Cabin for The Human Journey

Whether you’re a driver or a passenger in the first-ever CX-30 crossover SUV, one idea remains central: What you don’t see and hear might just be as important as what you do.
2020 Mazda CX-30 Crossover SUV

A Closer Look: Exploring The Interior Features Of The First-Ever CX-30

CX-30 embodies traditional Japanese design and architecture that is bound to inspire.
2020 Mazda CX-30 crossover SUV

A Closer Look: An In-Depth Guide To The First-Ever CX-30

Mazda's first-ever CX-30 crossover SUV combines the toughness of an SUV with a supple, flowing beauty that stands out in a crowd.
2020 Mazda CX-30 crossover SUV

Inspiring The Road Ahead with the 2020 Mazda CX-30

Based on sleek and bold styling, the 2020 Mazda CX-30 crossover SUV is meant to evoke creativity in one’s life.
2020 Mazda CX-30 crossover SUV

Process of Elimination

To capture this feeling of oneness, Mazda goes beyond the realm of ergonomics to use the principles of Kansei Engineering: engineering based on human feelings.
Mazda 3 TCR race car Mazda3

Mazda Unveils Mazda3 TCR

The Mazda3 TCR will hit the racetrack as part of the 2020 IMSA Michelin Pilot Challenge, beginning with the four-hour Endurance Challenge that is part of the Rolex 24 at Daytona weekend of racing on January 26, 2020.

Benefited By More Standard Features, 2020 Mazda3 Is Refined For Every Sense

The 2020 Mazda3 hatchback and sedan returns its sophisticated styling and exhilarating driving experience with the goal of further separating itself from its class with enough premium features to rival luxury automakers’ offerings.
Mazda MX-5 Miata Cup Sarah Montgomery

Pressure To Perform

Competing in the ND1 class for 2016-2018 Mazda MX-5 Cup cars, Montgomery became the first woman to finish on the podium in series history with a third-place finish in the first race of the weekend.
Mazda RT24-P Mazda Team Joest Road American 2019

The Road To Mazda’s IMSA Hat Trick

Winning at Road America may have appeared to be a fairy tale for the drivers, crew and management of Mazda Team Joest, but that story was not yet written during the tense final laps of the Road Race Showcase at Road America on Sunday afternoon.
Mazda 3 hatchback and sedan AWD bose speakers

How i-Activ All-Wheel Drive and G-Vectoring Control Plus Interact Together in Mazda3

Dave Coleman, vehicle development engineer at Mazda, is one of the people tasked with making that technology a reality. Recently he took a few minutes to explain how the various systems work together in Mazda3.

Empowering the Driver Through a History of Breakthroughs

With every push of the start button, Mazda engineers want the cars they’ve designed to feel as if they’ve come to life. For them, it’s not about the numeric output of the engine. It is about the way the car feels.
Mazda 3 Hatchback

A Cohesive Vehicle Architecture Maximize the Joy of Driving

To create a car that is as much fun to drive as it is to look at, Mazda engineers approached the development of the new Skyactiv-Vehicle Architecture in Mazda3 from a holistic approach.

Mazda Team Joest Doubles Down With Second Straight IMSA Victory

Oliver Jarvis and Tristan Nunez scored their first victory in the Daytona Prototype international class, with their No. 77 Mazda RT24-P crossing the finish line 1.699-seconds ahead of the No. 55 Mazda RT24-P of Jonathan Bomarito and Harry Tincknell.

The Journey to Victory Lane

Not only a victory, but a 1-2 finish at the end of six hours of racing to put an exclamation mark on a dominating weekend for Mazda Team Joest.
Mazda Team Joest Prototype Racing Win Watkins Glen RT24-P

Mazda Dominates In Watkins Glen For Breakthrough IMSA Victory

Mazda Team Joest has won its first Daytona Prototype international race in the IMSA WeatherTech Sportscar Championship, with a dominating run that saw the Soul Red Crystal Mazda RT24-Ps finish first and second at the Sahlen's Six Hours Of The Glen.

How A Twisted Knee Led To A Stronger Connection Between You And Your Mazda

Human centric engineering is at the core of Mazda’s Skyactiv-Vehicle Architecture, creating an intuitive bond between car, driver and passengers, resulting in the unique effortless, joyful feeling of driving that only Mazda can deliver.
Mazda Essence and Motorsports Clothing Line Apparel Fashion Line

Mazda Collection Essence Line, Motorsports Line Reflect Mazda’s Commitment to Craftsmanship

Intended to capture and express the spirit of Mazda, the Mazda Essence Line and Motorsports Line apparel collections further convey Mazda’s commitment to compelling design and careful craftsmanship.

The Reimagined Mazda3 on the Pacific Coast Highway

The reimagined Mazda3. Two stunning models, the hatchback and the sedan, and the iconic Highway 1. It’s a match made in heaven.

CX-5 Adds Diesel Engine Option for Premium Driving Experience and Efficiency 

The addition of the Skyactiv-D diesel engine option for the Signature trim of the 2019 CX-5 gives consumers even more choices for the already well-rounded crossover SUV.
2018 Mazda 6 Turbo Sedan

2019 Mazda6 Brings Safety To The Forefront

Confident driving is better driving, and the updates to the 2019 Mazda6 demonstrate Mazda’s commitment to providing its customers with advanced safety technologies.

Mazda Announces Partnership With The National Football Foundation’s William V. Campbell Trophy®

This college football season, Mazda is proud to launch its Power of Potential Platform, a program developed to honor individuals making a difference, pushing to their potential and inspiring others.

Building the Perfect Driver’s Car

Mazda's Active Driving Display helps keep the driver’s eyes on the road by presenting relevant information right in the driver's view – much like a fighter pilot.
Mazda MX-5 Miata RF Hard Top

Beauty and Function in Perfect Harmony

Creating a new car is about more than just designing the shape—it’s about approaching every detail with passion.

Mazda Will Have You Seeing Red

Soul Red Crystal expresses vibrancy and energy with an increased depth and gloss, while exemplifying the beauty and sophistication.

Explore What Makes the Mazda3 Sedan Class Leading

Mazda’s further-evolved KODO Design is skillfully applied to the sedan’s hood, cabin and trunk and evokes an air of elegance and sense of sleekness.
Mazda 3 Hatchback

Discover The Stand-Out Features of the 2019 Mazda3 Hatchback

As designers began differentiating the two vehicles, they created a design concept for the hatchback that focused on creating a solid mass with a seductive appeal that conveys a fresh expression of hatchback styling.
Mazda Feel Alive

‘Dream Bigger’ Evokes Feelings of Wonder and Inspiration

Aiming to evoke a feeling of wonder and inspiration, Mazda's latest commercial titled, “Dream Bigger,” will officially launch the all-new 2019 Mazda3, the brand’s next generation vehicle.
2019 Mazda MX-5 Miata 30th Anniversary Special Limited Edition

Celebrating 30 Years of Mazda’s Legendary MX-5 Miata

For 30 years, the true value of MX-5 Miata’s history lies in the accumulation of the thoughts, hopes and dreams of the people involved in its creation and evolution over the last three decades.
2019 Mazda MX-5 Miata 30th Anniversary Special Limited Edition

Explore The Exclusive 2019 MX-5 Miata 30th Anniversary

Embracing the aspiration infused into the original 1989 MX-5 Miata, the 2019 Mazda MX-5 Miata 30th Anniversary represents and celebrates three decades of the MX-5’s legendary history.

The Origin Story of Mazda’s Iconic Roadster

This is the story that began with a chance comment from an automotive journalist of Mazda’s legendary MX-5 Miata.

The All-New Mazda3: Design Inspiration from traditional Japanese beauty

Mazda is on a mission to use cars as a medium to introduce traditional Japanese beauty to the world. Leaning on their rich heritage as pioneers in world-class automotive design, Mazda designers bring profound depth to their vehicles’ design, resulting in a pure, essential beauty that raises the car to the level of fine art.

Mazda Sets Course Record, Qualifies First at Daytona

Driven by Olly Jarvis, the No. 77 Mazda RT24-P went around the Daytona International Speedway road course faster than any other car in history in Thursday’s qualifying for the Rolex 24 at Daytona.

The Evolution of KODO Design Through Concept Cars

These concepts give a glimpse on the future design of Mazda vehicles, with most evolving gorgeously into production models. Explore the evolution of Mazda’s KODO Design through Mazda design concept vehicles.
Mazda 3 hatchback and sedan AWD bose speakers

Human-Centric Design Puts The Driver In Control

To create a seamless connection with the vehicle, Mazda enginners closely study human traits and maintained trust in the innate abilities of the human body.
Mazda 3 hatchback and sedan AWD bose speakers

Science Behind Engineering a Feeling

The all-new Mazda3 begins with this same human-centric focus, committed to elevating the enjoyment drivers feel when traveling from point A to B.

Master Craftsmen Bring the All-New Mazda3 to Life

It is one thing to produce a singular piece of art, but it takes an intense mastery of skills to bring the precision of beautiful design to mass production.

Which Expression of the Mazda3 Matches Your Personality?

The all-new Mazda3 comes in two versions with distinct personalities. Curious whether the hatchback or sedan is a better fit for you? Take this short quiz to find out.

Breathing Life Into Cars Through Artful Design

The all-new Mazda3 brings to life the next generation of Mazda’s KODO Design through sense of elegance and sophistication. In designing the hatchback and sedan versions of the car, the development teams were inspired to design each with the energy each vehicle portrays.
Mazda 3 hatchback and sedan AWD bose speakers

Mazda3—Redefining The Standard

The Mazda design team is obsessed with creating the ultimate form of beauty. They believe the Mazda3’s artistic forms can only be shaped by the power and precision of human hands truly.
Mazda 3 hatchback and sedan AWD bose speakers

Driven to Perfection

As the first model from Mazda’s next-generation range, the all-new Mazda3 is a special car. More than simply a means of transportation, Mazda wants it to enrich owners’ lives, to serve as an inspiration and empowerment to a more fulfilling lifestyle.

The All-New Mazda3 Unveiled at the 2018 LA Auto Show

The all-new Mazda3 sedan and hatchback adopt a matured KODO Design language that works to embody the essence of Japanese aesthetics.

How Mazda’s Designers Breathe Life Into Their Vehicles

Pride and passion at every step of production - that’s the art of Mazda manufacturing.

Four Seasons, One Vehicle: A Year With the CX-9

A crossover SUV must be steadfast, reliable and comfortable enough to drive to work or across the country, no matter what Mother Nature has in store. So, of course, Mazda’s engineers created the midsize CX-9 to be a master of all four seasons.
Apple CarPlay Android Autoi

Mazda Announces Extended Availability for Smartphone Integrations

Mazda announced that Apple CarPlay™ integration for your iPhone® and Android Auto™ are now available as a dealer-installed update for applicable Mazda vehicles, model year 2014 or newer and equipped with MAZDA CONNECT™ infotainment system.

KAI CONCEPT & VISION COUPE Reveal the Future of Mazda Design

KODO Design has been refined to a single “one motion” curve, referred to as “The Speed of Light,” as it uses a subtle concave shape to illustrate dimension and how light plays against the sheetmetal.
Mazda Crash Testing

Extreme Measure

Hurricane-force winds, desert heat, and blasts of microwave energy are just a few of the intense tests mazda cars go through to get them ready for the road. We take a rare look inside the vast chambers where the quest for driveability and reliability takes place.
2018 Mazda 6 Nappa Leather Interior

Nappa Leather: A Full-Sensory Experience Where Function Meets Beauty

Evocative of bespoke horse saddles, alluring Nappa leather undergoes minimal treatment to produce a purer experience with unparalleled softness and richness of color around the interior.
New Mazda 6 Sedan Turbo Sedan

A History of Mazda’s Boundaries-Pushing Sedans

Mazda has been building flagship sedans for decades—cars that make the driver feel special and serve as a beacon for the Mazda brand through their sophisticated design and technology.
Artful Design Mazda VISION Coupe Concept Car KODO Design

Artful Design Breathes Life Into Every Detail

From the first moment Mazda’s designers put pen to paper, they strive to create an emotional connection between car and driver.
Mazda Red Soul Red Crystal CX-5

More than Just a Color: Mazda’s New Soul Red Crystal

Not all reds are created equal. See how we developed our most captivating color ever. Learn about the unique process of developing Mazda’s Soul Red Crystal.
1978 Mazda GLC - 40 Years of Mazda 3 hatchback and sedans

From GLC to Mazda3

With its class-leading features, advanced technology and safety components, you can see why drivers have kept coming back throughout the vehicle's 40 year history.

Mazda3 – The Driver’s Choice for More Than a Decade

It’s hard to sum up everything that makes the Mazda3 stand out from the competition, but there are a double-handful of good reasons why this car deserves serious consideration.

Every Mazda Tested Delivers Industry-Leading Safety

Small or large—or somewhere in between—all Mazdas tested by the Insurance Institute for Highway Safety earn the organization’s highest safety scores.
2018 Mazda 6 Turbo Sedan

5 Ways Mazda Enhanced the Mazda6

The goal in crafting the Mazda6, was to enhance Mazda’s renowned driving performance with a quieter, more comfortable ride.
Mazda 6 Turbo Sedan

This Car Has Multiple Personalities – Which One Are You?

You probably never thought you'd share the same personality traits as a car, but you might be surprised.
2019 Mazda CX-5 Signature Turbo crossover SUV

There’s No Wasted Space in the Mazda CX-5

From smartphones to tablets, bottles and more, Mazda designers have optimized every part of the current generation CX-5’s interior to help store your belongings as conveniently as possible.
Wei Hsiao MX-5 Miata Restoration

Mazda Engineer Wei Hsiao: Restoring a Classic to Create the Future

How does restoring an older Miata help Wei Hsiao, accessory development engineer at Mazda’s Research and Development Center, improve the next-generation of customer products? By teaching him the value of quality and good design.
2018 Mazda 6 Turbo Sedan

Six Ways the Mazda6 Enhances the Driving Experience

Engineers and designers focused on refinement and technology to better offer an experience far exceeding expectations in Mazda6.
Mazda 6 UltraSuede Suede Interior Signature Trim

UltraSuede Trim: Stitching Together Japanese Tradition with Modernity

With colors and accents inspired by the beauty of traditional kimonos, UltraSuede complements aesthetics, adding functionality to the equation.
Mazda 6 Sen Wood Interior Accent Trim Signature Trim Real Wood

Sen Wood: A Resounding Material Meant to Awaken

Mazda carefully balances the natural aesthetic of Sen wood alongside the vehicle’s other premium features to create a stunning visual experience.
Mazda Designer and Clay Modeler

Evolving the Art of Japanese Mastery

Mazda has always approached car making differently. Their designers and engineers are more like artisans, who seek mastery of their skills.
2018 Mazda 6 Turbo Sedan

Explore The Style and Sophistication of Mazda6

Taking an already widely-successful and acclaimed sedan, Mazda engineers and designers worked to move Mazda6 closer to the ideal state of perfection.
Mazda CX-5 Crossover SUV Red

2018 Mazda CX-5 Awarded as’s ‘Utility Vehicle of the Year’

This adds to a multitude of accolades earned by Mazda’s compact crossover SUV, complementing its record sales pace.
mazda 3 hatchback and sedan

2018 Mazda3 Gains More Standard Features

For 2018, refinements and premium features help the Mazda3 continue to provide an experience that can be considered much greater than one might think at its price point.
2018 Mazda 6 Turbo Sedan

The Science of Performance: Torque, Horsepower and The New, Turbocharged Mazda6 Sedan

Mazda’s turbocharged SKYACTIV-G 2.5T engine, available in higher-trim models of Mazda6 sedan, delivers the right balance of torque and horsepower.
i-ACTIV Mazda all wheel drive AWD crossover SUV

Engineering Predictive AWD

By integrating 27 different sensor inputs more than 200 times per second, the i-Activ AWD system recognizes pre-slip conditions.

Building a Legacy of Award-Winning Design

Celebrating the freshest, most creative and most beautiful concept cars, The Mazda VISION COUPE was named the “Most Beautiful Concept Car of the Year” at the 33rd Festival Automobile International in Paris.
Mazda SKYACTIV-X Engine

Mazda’s SKYACTIV-X Breaks Cover

Reducing greenhouse gas emissions is not simply a case of switching cars to electric power–at least until the whole world runs on renewable energy.
Mazda 6 Turbo Charged Sedan

Achieving the Ideal Driving Position in The Mazda6

In addition to the upscale interior of Mazda6, the same human-centric design principles Mazda applies to all of its vehicles continues in its flagship sedan.
Mazda Team Joest

Meet The 2018 Mazda Team Joest Drivers

As they head into the 2018 season with their debut at Rolex 24 at Daytona, let’s learn more about these passionate racers piloting the Mazda RT24-P race cars:
Roger Beasley Mazda Humane Society MX-5 Miata Dog

Roger Beasley Mazda is a Shelter Dog’s Best Friend

Every year since 2004, Roger Beasley Mazda has been donating a brand new vehicle to the Austin Humane Society (AHS).
Mazda 6 Turbo Sedan

Six Ways Technology Improves Mazda6

Here are six top technology features that further improve this impressive midsize sedan.
Mazda Employees Craftsmen

A Life’s Work

Sometimes it takes a lifetime to hone your craft. Meet three Mazda employees who have dedicated decades to the art of producing cars.

Suspension of Belief: How Mazda Made the CX-5 More Comfortable Without Sacrificing Outstanding Handling

When the engineers started working on the 2017 Mazda CX-5, they had some specific goals in mind, namely ride quality and refinement to match, providing a truly premium experience at a very attainable price point.
2018 Mazda 6 Turbo Sedan

Explore What Makes the Mazda6 Signature’s Interior a Standout

Using authentic and high-quality materials to enhance the experience, Mazda6 Signature offers plenty to “ooh” and “ahh” about.
Randy Miller Mazda Basement Historical Car Collection Motorsports Racing

Meet the Man in Charge of Mazda’s Heritage Collection

Part museum and part working garage, what sets Mazda’s Heritage Collection apart is the fact that the cars are driven as regularly as possible.
Mazda BOSE audio system

Mazda and BOSE® put your music center stage in the CX-5

Engineers strategically placed five of the CX-5’s 10 BOSE® speakers ahead of the front seats for optimal sound imaging.
Operation Homefront Mazda CX-5 Crossover SUV Donation

Supporting Those Serving Our Country at Home and Overseas this Holiday Season

Mazda North American Operations and their employees are giving back in December to those who have given so much to our country, through the Mazda Drive for Good® program.
Mazda Cylinder Deactivation Fuel Efficient Engine

Mazda’s New Cylinder-Deactivation Offers Improved Fuel-Efficiency Without Sacrificing Driving Performance

Available on the 2018 Mazda CX-5 and 2018 Mazda6, Mazda is the only automaker to offer cylinder-deactivation technology on a four-cylinder engine in North America.
New Mazda 6 Sedan Turbo

Signed, Sealed and Delivered: Mazda6 Signature Shows Way Forward for Mazda

After two model years of CX-9 Signature standing alone, it is finally being joined by yet another “Signature” Mazda—the Mazda6 Signature.
2019 CX-5 Signature Turbo

Mazda’s G-Vectoring Control Uses Engine Timing to Help Make Driving Better

Mazda’s-exclusive G-Vectoring Control (GVC) technology uses engine timing to control chassis dynamics, leading to smoother, more accurate steering inputs.
Mazda CX-5 crossover SUV

Mazda CX-5: The Belief That Comfort Should Be Standard Equipment

Everyone knows that the second row typically provides modest creature comforts, insufficient legroom and seat comfort that’s almost an afterthought. Except with the Mazda CX-5.
Mazda Designer

Interior Motives

Takashi Okamura, Color & Trim Design Group Manager at Mazda’s Production Design Studio in Hiroshima, tells us the secrets of making your car feel every inch a Mazda.
Mazda Team Joest Prototype Racing

Mazda Team Joest Pushing Harder and Getting Stronger Everyday

Mazda Team Joest recently completed a very successful two-day test session at the Daytona International Speedway.
2019 Mazda CX-5 crossover SUV signature turbo

Never Stop Challenging – How Mazda Continues to Improve its Engines

Mazda has long been known for its challenger spirit and the drive to challenge the world’s largest automakers by creating better vehicles.
SKYACTIV X World's First Ignition Compression Engine Mazda

Five Things You Need to Know About The World’s First Commercial Compression Ignition Engine

Even after more than 100 years of internal combustion engine technology, Mazda believes there’s plenty of progress still to be made. That’s why engineers at Mazda have spent decades working toward developing an internal combustion engine that has the power and efficiency of a diesel but can run on much-more-common gasoline.

First Test for Mazda Team Joest a Success

The test was primarily a shakedown for the team to learn how best to work on the Mazda RT24-P car, but it was conducted as if a race victory was on the line.

Mazda and Long Road Racing Build 150th Global MX-5 Cup Racecar

When Mazda introduced the original MX-5 Miata in 1989, the engineers, designers and product planners couldn’t have had an idea just how successful it would become as a racecar.
TAWA Truck Rodeo Mazda

Mazda CX-3, CX-5 and CX-9 Sweep Category Awards at Annual Texas Auto Writers’ Truck Rodeo

All three of the crossover SUVs that Mazda sells in the U.S.—the CX-3, CX-5 and three-row CX-9—won their respective categories.

What’s the Diff? Mazda CX-5 Unlocks ‘Secret’ Off-Road Mode

The net effect of the CX-5’s clever i-Activ AWD is that, like the rest of the vehicle, it helps the CX-5 punch far above its weight.
Mazda Next-Generation Technology_001

Mazda’s Innovative SKYACTIV-X Earns Popular Science’s ‘Best of What’s New’

It's only been two months since Mazda introduced SKYACTIV-X, and it’s already being recognized by Popular Science as a “Best of What’s New.”
Liam Dwyer Mazda Motorsports Racer

Mazda Racer Liam Dwyer Won’t Let Major Surgery Slow Him Down

The pair of surgeries are daunting, but Liam Dwyer draws strength from his relationship with those at Mazda.
Mazda Heritage Collection Racecar Drivers Rotary

Today’s Mazda Drivers Race Yesterday’s Winning Cars at Reunion

As a company, Mazda believes that driving matters, and racing fans should be able to see and experience these legendary machines in action.

How Mazda and Joest Racing Came Together

Mazda Team Joest has begun testing to prepare for the season which kicks off with the Rolex 24 at Daytona in late January.
Mazda 6 turbo sports sedan

Beauty and Brains – The Mazda6 Has it All

Mazda6 is a spirited car that begs to be driven, rewarding its driver and passengers alike with both exhilaration and comfort. And yet, it sacrifices nothing a family may need.
Mazda Craftsmen Takumi

Takumi Craftsmen Bring More Than Experience to Their Work

Inside Mazda editors sat down with Osamu Fujiki, a hard-clay modeler at Mazda’s Design Headquarters in Hiroshima, Japan, to talk about the nature of beauty in the automotive design process.
Mazda Drive for Good Build a Bike Program

Mazda Drive for Good Builds Bikes for Foster Youth

Mazda partnered with nonprofit foster care organization Together We Rise and the mountain bike series Over the Hump to put smiles on the faces of some Southern California-based foster youth by donating 120 bicycles.
Mazda CX-5 Crossover SUV Fuel Efficient SUV

2017 Mazda CX-5 earns WardsAuto ‘10 Best UX’ for User Experience Satisfaction

Wards rigorously evaluates every automotive brand sold in the U.S. Its independence and integrity have made it a respected arbiter of quality, and achieving a “10 Best UX” award is a major recognition for the 2017 CX-5.

Designing Mazda’s New Home: Explore Mazda’s New North American Headquarters

In August of 2017, Mazda celebrated the official grand opening of its new North American headquarters located at 200 Spectrum Center Drive in Irvine.

On The Money

“I really liked and trusted the NC MX-5,” Charley Lowe said, “so when I went shopping for a race car I didn’t really look for anything else.”
SKYACTIV X World's First Ignition Compression Engine Mazda

Mazda Ushers In The World’s First Commercial Compression Ignition Engine and Revolutionary Platform Innovations to Lead in Engine Technologies

These new technologies combine performance and efficiency across all aspects of the vehicle to make driving better.

CX-5’s Interior Indulges Both Heart and Soul

When Mazda designed the CX-5 crossover SUV, the goal was to create a crafted interior with a sharp focus on how the driver and passengers perceive comforts and create a unique connection with the vehicle.

It’s All In The Game

Pro-gamer turned pro-Mazda racing driver Glenn McGee tells Zoom-Zoom about his transition from the virtual world to the real one...

Redefining a Legend: How Mazda Designed the Fourth-Generation MX-5 Miata – Part 1

While oftentimes one person receives credit as the design chief, it takes a long cast of characters to not only design a car but also drive its inspiration. Take, for example, the fourth-generation MX-5 Miata that went on sale in 2015.

Redefining a Legend: How Mazda Designed the Fourth-Generation MX-5 Miata – Part 2

Mazda designers shared the goal of making a car that looked and felt uniquely Japanese, yet it was globally relevant. Mission: Accomplished.

Redefining a Legend: How Mazda Designed the Fourth-Generation MX-5 Miata – Part 3

With the last major design element of the fourth-generation MX-5 decided, it underwent a few subtle tweaks at the end of 2013 in preparation for production and its world debut.

Redefining a Legend: How Mazda Designed the Fourth-Generation MX-5 Miata – Part 4

What the 2016 MX-5 did, perhaps better than any Mazda that had come before it, was lay a groundwork of objectives that had to be met without compromise.
Mazda vehicle lineup

Mazda Charts Future Vision with World’s First Commercial Spark Combustion Compression Ignition Engine, New U.S. Manufacturing Plans

As Mazda Motor Corporation nears its 100th anniversary in 2020, the Hiroshima-based automaker recently made two announcements with an eye toward reinforcing its position as an innovation leader in the automotive industry.

Mazda CX-9: The Inside Story

Mazda’s flagship SUV brings an unprecedented level of technical and design sophistication. Discover the Mazda CX-9, inside and out
rx-vision mazda rotary

The Visionary

It’s day two of the Tokyo Motor Show and he’s at the epicenter of a media hurricane, moving from interview to interview with barely a pause for breath.
Mazda CX-9 7 passenger SUV premium

Focusing on the Driver Helps Create a Safer Automotive Society

Mazda's safety philosophy, which guides the research and development of safety technologies, is based on understanding, respecting and trusting the driver.
Matt Cresci Mazda Road to 24

Matt Cresci’s Plan to Make a Business of Racing

To be successful you need a lot of skill, a little bit of luck and nearly superhuman determination. Cresci has all three, and he’s ready to take on the challenge.
Kyle Mohan Rotary Miata

Mazda Racer: Drifter Kyle Mohan

He’s gone through a 1988 Turbo RX-7, a 2009 RX-8 and now the 2016 MX-5 Miata. He’s certainly a die-hard Mazda guy, for many reasons.
2017 CX-5 Aqua-tech Paint

Mazda’s Innovative Aqua-Tech Paint Provides Environmentally Friendly Color a Beautiful Complement to Kodo Design

Mazda developed a new painting process that not only enhances the quality of the paint but also reduces its impact on the environment.
MX-5 Cup at Indy Father's Day

Father’s Day Mazda Motorsports Style: With Family – At The Track

In the Battery Tender Global MX-5 Cup presented by BFGoodrich Tires paddock at the Indianapolis Motor Speedway, many of the racers could not even recall a single race weekend where their dad, and mom, were not present. We gathered up a few of them in Gasoline Alley to hear their thoughts about family and Father’s Day.
mazda drive for good

Community is at the Heart of Mazda Drive for Good

This unique program involves every Mazda employee in North America, Mazda dealerships, and the greater Mazda family--and you can get involved, too.

Why the 1967 Mazda Cosmo Sport 110S is so Important

Mazda found out exactly what it was and where it was going on May 30, 1967.
Mazda Rotary

How Many Mazda Rotary Cars Can You Name?

With the 50th anniversary of Mazda’s first rotary-powered sports car, what a better time to test your rotary knowledge. Take our quiz and find out if you’re a true Mazda rotorhead.

Strength and Sensibility Drive CX-5 To Excellence

Engineers at Mazda have been working tirelessly to make CX-5 crossover a great driving and safer SUV. For Mazda, the two go hand in hand.

Mazda RX-7 Heaven

Launched in 1978, just as punk rock shockers the Sex Pistols began their final U.S. tour, the RX-7 had a similarly robust disregard for established principles.
Elevating Connections Mazda Drive for Good

Mazda Drive for Good Winner Reunites Siblings Separated in Foster Care

Elevating Connections was recently recognized as one of the five winners the 2016 Mazda Drive for Good charity program, for their work in their local community, and received $10,000 in grants and services.
Mazda Electromagnetic Testing Room CX-5

Moving computers: Testing how advanced technology affects and supports today’s cars

The anechoic chamber, decked out in futuristic black and white tile, is the main room used to test the effects of electromagnetic waves on Mazda vehicles.
Mazda SKYACTIV Parts

Performance Art – Skyactiv Technology

An up-close look at the artistry of Mazda’s Skyactiv Technology, and discover how Mazda’s engines combine class-leading performance with world-beating efficiency.
Mazda Drive for Good

Mazda Drive for Good Inspires Mazda Employees to Give Back

Some of Mazda’s top volunteers from across the nation weighed in on why Mazda’s Drive for Good program and giving back to the community are important.

Adding a Human Touch to Car Design

Clay modelers bring a two-dimensional car design to life using their hands. Especially in the Mazda CX-5 crossover SUV.
Metal Forging

The Deep World of Metal Forging: Using a rare method to craft engine parts

We took a tour of the forging factory of Mazda’s Hiroshima plant with Hisashi Watanabe, a.k.a. “Mr. Forging.” Watanabe has spent 35 years working in the forging plant and was ready to show us the deep world of forging.
Mazda Engines Made by Hand Mazda Factory

Engines Made by Hand

Keeping yesteryear’s cars and trucks on the road, the Mazda’s Miyoshi Proving Grounds plays home to a little-known factory that’s tasked with preserving the past.