Since Mazda and Bose first collaborated thirty years ago, the two companies have continued to engineer innovative premium sound solutions that contribute to a superior driving experience.
New Electric G-Vectoring Control Plus Delivers A Natural Driving Experience To Mazda’s First Electric Vehicle
The principle of Jinba Ittai — a sense of oneness between a rider and horse — has long been central to Mazda and the countless team members who work tirelessly to recreate that same, connected experience between car and driver. Building upon this rich tradition, the all new MX-30 introduces electric G-Vectoring Control Plus (e-GVC…
To test out what it’s like to trade gas station stops for charging ports, Kingsley Iduma, Project Manager, Vehicle Line Planning, got behind the wheel of a Mazda MX-30 EV.
“When humans calm down, we unconsciously take deep breaths,” says Xintong Li, the lead Color/Material/Finish designer of the Mazda MX-30. “This inspired our concept and our choice of materials for the car’s interior.
Today, cork is featured in our first all-electric vehicle, the Mazda MX-30. Beyond the importance of its low environmental impact, using cork has an especially significant meaning to Mazda as the sustainable material also pays homage to our origin story.
Mazda owners and enthusiasts took part in a nationwide drive program marking the Mazda3 Turbo AWD launch. Tommie Cross found the experience to be quite complementary.
Unlike any other racing event, an Idemitsu Mazda MX-5 Cup Race all comes down to the driver. With identical cars on the track, a driver’s connection to the vehicle and their race craft can either set them ahead of the pack — or drastically behind.
Mazda’s first all-electric vehicle, the MX-30, brings together intricate detailing, select sustainable materials and the brand’s latest powertrain technology — creating an EV that’s uniquely Mazda.
The fourth generation Mazda3 adopts a matured Kodo design, which has received recognition around the world, most recently as the winner of the 2020 World Car Design of the Year.
The evolution of Mazda powertrains takes another step forward as it couples its high torque turbo engine with all-wheel drive and offers it in one of the brand’s most popular compact cars.
Mazda Heroes is an initiative created to shine a light on individuals across the country who have tirelessly dedicated themselves to their communities throughout 2020.
Through Mazda Heroes, Mazda North American Operations will select 50 deserving people from across the United States and provide each local hero with a special part of its history, a Mazda MX-5 Miata 100th Anniversary Special Edition.
Due to the pandemic, the 154-strong Cleveland-based club had to cancel their event. However, they wasted no time in diverting their funds to help critical healthcare providers.
A Boston neighborhood has been enjoying a delivery service with a difference this year thanks to a local man’s passion for sports cars and his local community.
When a young California-based couple realized they were expecting their first child, it meant good news for their entire community. John and Teresa Franzen decided to celebrate by giving something back to families in Belmont Shore, California.
When we explore new perspectives, we find inspiration all around us. That is the ethos behind Assignment: Inspiration — a partnership between National Geographic and Mazda which challenged photographers to capture extraordinary moments that leave a lasting impact.
Hodges Mazda responded to the local need to provide healthcare workers with safer, cleaner commutes — and helped inspire something bigger.
For anesthesiologist Dan Williams, the virus, PPE shortage, and altered family life all hit close to home. With his MX-5 in the garage, Dan found respite in iRacing.
Every Thursday, Barry Brittingham, Manager, Network Development & Operations at Mazda North American Operations collects donations for local food pantries.
John Patterson of Tustin and Huntington Beach Mazda wanted to support local healthcare workers and decided that the best way was to do what his team does best — care for cars.
For Tina Lam, Program Manager for Brand Experience, Mazda North American Operations, news of hospitals lacking PPE hit too close to home. So, she banded together with friends to make a difference.
For Chris Hill, Senior Manager, Brand, Entertainment, and Sponsorships at Mazda North American Operations, it’s already second nature to reach out to help others, so this situation is anything but different.
Leveraging the tools, infrastructure, and relationships of the motorsports community, Nelson Cosgrove, Director of Motorsports, worked to help stabilize the supply chain of face shields in his community.
With the mounting needs unveiled by the pandemic, deciding where to help can be daunting. But that hasn’t stopped Matthew Valbuena, Vehicle Engineering, Static Engineer II for Mazda North American Operations.
Professional race driver Olivier Pla rode out France's recent lockdown like the rest of his country — but with an even greater drive to get back on the road.
Mazda launched and has now extended the Essential Car Care program, which offers free oil changes and enhanced cleaning services to qualified healthcare workers at participating dealers nationwide.
Disconnect to Reconnect: How Millennials Are Leveraging the Open Road to Break Away From Their Busy Lives
In the U.S., getting a driver’s license has historically been not only a rite of passage, but also a moment that shapes identity. It’s no surprise the desire to hit the open road in search of new experiences has often transcended generations as well.
Two Mazda RT24-Ps battled over 24 hours of racing at Daytona International Speedway to record the company's best overall finish at the Rolex 24 at Daytona.
Mazda believes inspiration is everywhere. To help others find their inspiration, Mazda recently partnered with Jimmy Chin, the Academy Award-Winning Filmmaker of “Free Solo” and other inspiring entrepreneurs, photographers, filmmakers, and designers to share stories about where and how they find inspiration.
Finding inspiration is a journey. To help others on their journey, Mazda recently partnered with Academy Award-winning filmmaker and photographer Jimmy Chin and other inspiring individuals to provide a platform sharing their inspirational stories.
The interior of the first-ever Mazda CX-30 crossover SUV is built around a human-centric cockpit, designed to enhance the sense of oneness between car and driver that defines Mazda’s Jinba-Ittai philosophy.
Mazda’s human-centric engineering approach means that Mazda builds systems that enhance the driver, while helping to protect the people inside and outside of the vehicle.
As Mazda's design language has evolved to express a new form of elegance rooted in Japanese aesthetics, Mazda’s designers focused on creating an SUV design that transcends the segment.
Whether you’re a driver or a passenger in the first-ever CX-30 crossover SUV, one idea remains central: What you don’t see and hear might just be as important as what you do.
The Mazda3 TCR will hit the racetrack as part of the 2020 IMSA Michelin Pilot Challenge, beginning with the four-hour Endurance Challenge that is part of the Rolex 24 at Daytona weekend of racing on January 26, 2020.
The 2020 Mazda3 hatchback and sedan returns its sophisticated styling and exhilarating driving experience with the goal of further separating itself from its class with enough premium features to rival luxury automakers’ offerings.
Competing in the ND1 class for 2016-2018 Mazda MX-5 Cup cars, Montgomery became the first woman to finish on the podium in series history with a third-place finish in the first race of the weekend.
Winning at Road America may have appeared to be a fairy tale for the drivers, crew and management of Mazda Team Joest, but that story was not yet written during the tense final laps of the Road Race Showcase at Road America on Sunday afternoon.
Dave Coleman, vehicle development engineer at Mazda, is one of the people tasked with making that technology a reality. Recently he took a few minutes to explain how the various systems work together in Mazda3.
With every push of the start button, Mazda engineers want the cars they’ve designed to feel as if they’ve come to life. For them, it’s not about the numeric output of the engine. It is about the way the car feels.
To create a car that is as much fun to drive as it is to look at, Mazda engineers approached the development of the new Skyactiv-Vehicle Architecture in Mazda3 from a holistic approach.
Oliver Jarvis and Tristan Nunez scored their first victory in the Daytona Prototype international class, with their No. 77 Mazda RT24-P crossing the finish line 1.699-seconds ahead of the No. 55 Mazda RT24-P of Jonathan Bomarito and Harry Tincknell.
Mazda Team Joest has won its first Daytona Prototype international race in the IMSA WeatherTech Sportscar Championship, with a dominating run that saw the Soul Red Crystal Mazda RT24-Ps finish first and second at the Sahlen's Six Hours Of The Glen.
Human centric engineering is at the core of Mazda’s Skyactiv-Vehicle Architecture, creating an intuitive bond between car, driver and passengers, resulting in the unique effortless, joyful feeling of driving that only Mazda can deliver.
Intended to capture and express the spirit of Mazda, the Mazda Essence Line and Motorsports Line apparel collections further convey Mazda’s commitment to compelling design and careful craftsmanship.
The addition of the Skyactiv-D diesel engine option for the Signature trim of the 2019 CX-5 gives consumers even more choices for the already well-rounded crossover SUV.
Confident driving is better driving, and the updates to the 2019 Mazda6 demonstrate Mazda’s commitment to providing its customers with advanced safety technologies.
This college football season, Mazda is proud to launch its Power of Potential Platform, a program developed to honor individuals making a difference, pushing to their potential and inspiring others.
As designers began differentiating the two vehicles, they created a design concept for the hatchback that focused on creating a solid mass with a seductive appeal that conveys a fresh expression of hatchback styling.
Aiming to evoke a feeling of wonder and inspiration, Mazda's latest commercial titled, “Dream Bigger,” will officially launch the all-new 2019 Mazda3, the brand’s next generation vehicle.
For 30 years, the true value of MX-5 Miata’s history lies in the accumulation of the thoughts, hopes and dreams of the people involved in its creation and evolution over the last three decades.
Embracing the aspiration infused into the original 1989 MX-5 Miata, the 2019 Mazda MX-5 Miata 30th Anniversary represents and celebrates three decades of the MX-5’s legendary history.
Mazda is on a mission to use cars as a medium to introduce traditional Japanese beauty to the world. Leaning on their rich heritage as pioneers in world-class automotive design, Mazda designers bring profound depth to their vehicles’ design, resulting in a pure, essential beauty that raises the car to the level of fine art.
Driven by Olly Jarvis, the No. 77 Mazda RT24-P went around the Daytona International Speedway road course faster than any other car in history in Thursday’s qualifying for the Rolex 24 at Daytona.
These concepts give a glimpse on the future design of Mazda vehicles, with most evolving gorgeously into production models. Explore the evolution of Mazda’s KODO Design through Mazda design concept vehicles.
To create a seamless connection with the vehicle, Mazda enginners closely study human traits and maintained trust in the innate abilities of the human body.
It is one thing to produce a singular piece of art, but it takes an intense mastery of skills to bring the precision of beautiful design to mass production.
The all-new Mazda3 comes in two versions with distinct personalities. Curious whether the hatchback or sedan is a better fit for you? Take this short quiz to find out.
The all-new Mazda3 brings to life the next generation of Mazda’s KODO Design through sense of elegance and sophistication. In designing the hatchback and sedan versions of the car, the development teams were inspired to design each with the energy each vehicle portrays.
The Mazda design team is obsessed with creating the ultimate form of beauty. They believe the Mazda3’s artistic forms can only be shaped by the power and precision of human hands truly.
As the first model from Mazda’s next-generation range, the all-new Mazda3 is a special car. More than simply a means of transportation, Mazda wants it to enrich owners’ lives, to serve as an inspiration and empowerment to a more fulfilling lifestyle.
A crossover SUV must be steadfast, reliable and comfortable enough to drive to work or across the country, no matter what Mother Nature has in store. So, of course, Mazda’s engineers created the midsize CX-9 to be a master of all four seasons.
Mazda announced that Apple CarPlay™ integration for your iPhone® and Android Auto™ are now available as a dealer-installed update for applicable Mazda vehicles, model year 2014 or newer and equipped with MAZDA CONNECT™ infotainment system.
KODO Design has been refined to a single “one motion” curve, referred to as “The Speed of Light,” as it uses a subtle concave shape to illustrate dimension and how light plays against the sheetmetal.
Hurricane-force winds, desert heat, and blasts of microwave energy are just a few of the intense tests mazda cars go through to get them ready for the road. We take a rare look inside the vast chambers where the quest for driveability and reliability takes place.
Evocative of bespoke horse saddles, alluring Nappa leather undergoes minimal treatment to produce a purer experience with unparalleled softness and richness of color around the interior.
Mazda has been building flagship sedans for decades—cars that make the driver feel special and serve as a beacon for the Mazda brand through their sophisticated design and technology.
Not all reds are created equal. See how we developed our most captivating color ever. Learn about the unique process of developing Mazda’s Soul Red Crystal.
It’s hard to sum up everything that makes the Mazda3 stand out from the competition, but there are a double-handful of good reasons why this car deserves serious consideration.
Small or large—or somewhere in between—all Mazdas tested by the Insurance Institute for Highway Safety earn the organization’s highest safety scores.
From smartphones to tablets, bottles and more, Mazda designers have optimized every part of the current generation CX-5’s interior to help store your belongings as conveniently as possible.
How does restoring an older Miata help Wei Hsiao, accessory development engineer at Mazda’s Research and Development Center, improve the next-generation of customer products? By teaching him the value of quality and good design.
With colors and accents inspired by the beauty of traditional kimonos, UltraSuede complements aesthetics, adding functionality to the equation.
For 2018, refinements and premium features help the Mazda3 continue to provide an experience that can be considered much greater than one might think at its price point.
Mazda’s turbocharged SKYACTIV-G 2.5T engine, available in higher-trim models of Mazda6 sedan, delivers the right balance of torque and horsepower.
Celebrating the freshest, most creative and most beautiful concept cars, The Mazda VISION COUPE was named the “Most Beautiful Concept Car of the Year” at the 33rd Festival Automobile International in Paris.
In addition to the upscale interior of Mazda6, the same human-centric design principles Mazda applies to all of its vehicles continues in its flagship sedan.
Suspension of Belief: How Mazda Made the CX-5 More Comfortable Without Sacrificing Outstanding Handling
When the engineers started working on the 2017 Mazda CX-5, they had some specific goals in mind, namely ride quality and refinement to match, providing a truly premium experience at a very attainable price point.
Mazda North American Operations and their employees are giving back in December to those who have given so much to our country, through the Mazda Drive for Good® program.
Mazda’s New Cylinder-Deactivation Offers Improved Fuel-Efficiency Without Sacrificing Driving Performance
Available on the 2018 Mazda CX-5 and 2018 Mazda6, Mazda is the only automaker to offer cylinder-deactivation technology on a four-cylinder engine in North America.
After two model years of CX-9 Signature standing alone, it is finally being joined by yet another “Signature” Mazda—the Mazda6 Signature.
Mazda’s-exclusive G-Vectoring Control (GVC) technology uses engine timing to control chassis dynamics, leading to smoother, more accurate steering inputs.
Everyone knows that the second row typically provides modest creature comforts, insufficient legroom and seat comfort that’s almost an afterthought. Except with the Mazda CX-5.
Mazda has long been known for its challenger spirit and the drive to challenge the world’s largest automakers by creating better vehicles.
Even after more than 100 years of internal combustion engine technology, Mazda believes there’s plenty of progress still to be made. That’s why engineers at Mazda have spent decades working toward developing an internal combustion engine that has the power and efficiency of a diesel but can run on much-more-common gasoline.
When Mazda introduced the original MX-5 Miata in 1989, the engineers, designers and product planners couldn’t have had an idea just how successful it would become as a racecar.
All three of the crossover SUVs that Mazda sells in the U.S.—the CX-3, CX-5 and three-row CX-9—won their respective categories.
It's only been two months since Mazda introduced SKYACTIV-X, and it’s already being recognized by Popular Science as a “Best of What’s New.”
As a company, Mazda believes that driving matters, and racing fans should be able to see and experience these legendary machines in action.
Mazda6 is a spirited car that begs to be driven, rewarding its driver and passengers alike with both exhilaration and comfort. And yet, it sacrifices nothing a family may need.
Inside Mazda editors sat down with Osamu Fujiki, a hard-clay modeler at Mazda’s Design Headquarters in Hiroshima, Japan, to talk about the nature of beauty in the automotive design process.
Mazda partnered with nonprofit foster care organization Together We Rise and the mountain bike series Over the Hump to put smiles on the faces of some Southern California-based foster youth by donating 120 bicycles.
Wards rigorously evaluates every automotive brand sold in the U.S. Its independence and integrity have made it a respected arbiter of quality, and achieving a “10 Best UX” award is a major recognition for the 2017 CX-5.
In August of 2017, Mazda celebrated the official grand opening of its new North American headquarters located at 200 Spectrum Center Drive in Irvine.
Mazda Ushers In The World’s First Commercial Compression Ignition Engine and Revolutionary Platform Innovations to Lead in Engine Technologies
These new technologies combine performance and efficiency across all aspects of the vehicle to make driving better.
When Mazda designed the CX-5 crossover SUV, the goal was to create a crafted interior with a sharp focus on how the driver and passengers perceive comforts and create a unique connection with the vehicle.
While oftentimes one person receives credit as the design chief, it takes a long cast of characters to not only design a car but also drive its inspiration. Take, for example, the fourth-generation MX-5 Miata that went on sale in 2015.
Mazda designers shared the goal of making a car that looked and felt uniquely Japanese, yet it was globally relevant. Mission: Accomplished.
With the last major design element of the fourth-generation MX-5 decided, it underwent a few subtle tweaks at the end of 2013 in preparation for production and its world debut.
What the 2016 MX-5 did, perhaps better than any Mazda that had come before it, was lay a groundwork of objectives that had to be met without compromise.
Mazda Charts Future Vision with World’s First Commercial Spark Combustion Compression Ignition Engine, New U.S. Manufacturing Plans
As Mazda Motor Corporation nears its 100th anniversary in 2020, the Hiroshima-based automaker recently made two announcements with an eye toward reinforcing its position as an innovation leader in the automotive industry.
Mazda's safety philosophy, which guides the research and development of safety technologies, is based on understanding, respecting and trusting the driver.
To be successful you need a lot of skill, a little bit of luck and nearly superhuman determination. Cresci has all three, and he’s ready to take on the challenge.
Mazda’s Innovative Aqua-Tech Paint Provides Environmentally Friendly Color a Beautiful Complement to Kodo Design
Mazda developed a new painting process that not only enhances the quality of the paint but also reduces its impact on the environment.
In the Battery Tender Global MX-5 Cup presented by BFGoodrich Tires paddock at the Indianapolis Motor Speedway, many of the racers could not even recall a single race weekend where their dad, and mom, were not present. We gathered up a few of them in Gasoline Alley to hear their thoughts about family and Father’s Day.
With the 50th anniversary of Mazda’s first rotary-powered sports car, what a better time to test your rotary knowledge. Take our quiz and find out if you’re a true Mazda rotorhead.
Elevating Connections was recently recognized as one of the five winners the 2016 Mazda Drive for Good charity program, for their work in their local community, and received $10,000 in grants and services.
The anechoic chamber, decked out in futuristic black and white tile, is the main room used to test the effects of electromagnetic waves on Mazda vehicles.
An up-close look at the artistry of Mazda’s Skyactiv Technology, and discover how Mazda’s engines combine class-leading performance with world-beating efficiency.
Some of Mazda’s top volunteers from across the nation weighed in on why Mazda’s Drive for Good program and giving back to the community are important.
We took a tour of the forging factory of Mazda’s Hiroshima plant with Hisashi Watanabe, a.k.a. “Mr. Forging.” Watanabe has spent 35 years working in the forging plant and was ready to show us the deep world of forging.
“There was a period when my dad bought a Mazda RX-7, and I turned into a total rotary nut,” Coleman recalled. “When people would ask what I wanted to do, I’d say I wanted to work at Mazda’s R&D.”
Mazda is proud to win its fair share of accolades because the people who know recognize the creativity, perseverance and effort that goes into making a truly excellent vehicle.
As a youth-founded and youth-driven nonprofit, Warm Winters empowers volunteers across the country to work with local ski resorts to repurpose lost and found items, ultimately donating them to local homeless shelters as well as homeless individuals.
In 2014, Jahmal Cole founded My Block, My Hood, My City (MBMHMC), an organization that helps teens experience the world beyond their neighborhood.
Thunderhill is an adventure like no other, but the day-long competition is much more than a bonding exercise. Preparing the racecars by hand and then racing them helps Mazda improve the cars they offer for sale to the public.
Keiichi Okamoto, a creative design expert, played a key role in the development of the original Soul Red Metallic and Machine Gray Metallic, colors that symbolize KODO Design.
These involve building beauty into spots that mostly go unseen by customers, including fine details such as the openings for the doors and lift gate, the inside of the wheel wells and the fit and finish of the interior.
The ‘Refined Toughness’ concept of blending the strong presence of an SUV with high quality resonated with Takanori Tsubaki, who oversaw the exterior design.
Mazda’s engineers aimed to deliver driving satisfaction to every driver, taking the Jinba Ittai—“horse and rider as one”—driving experience to the highest level possible.
“The product embodies the ideal expressed in the sketch. Everything we did was an effort to realize that goal,” said Tatsunori Iwahara, an interior designer.
The goal of Mazda design is to make the brand irreplaceable to its customers - offering them something beautiful to which they feel a special attachment.
Ruben is a crusader for Mazda’s theory of human-centric design, where the perceptions of the driver are the focal point throughout the development process.
The RT24-P prototype race car is not only a 200-mph rocket on wheels, but is also instantly recognizable as a Mazda because of KODO—Soul of Motion design.