So have you ever wondered what it takes to make that 30 second spot? The Inside Mazda team recently tagged along on the Driver’s Choice Event TV shoot to get a behind-the-scenes look at just how those advertisements are made.
In August of 2017, Mazda celebrated the official grand opening of its new North American headquarters located at 200 Spectrum Center Drive in Irvine.
In order to ensure that top quality standards are met, Mazda has positioned its quality control operations close to its suppliers.
“There was a period when my dad bought a Mazda RX-7, and I turned into a total rotary nut,” Coleman recalled. “When people would ask what I wanted to do, I’d say I wanted to work at Mazda’s R&D.”
Ruben is a crusader for Mazda’s theory of human-centric design, where the perceptions of the driver are the focal point throughout the development process.
Moro-san sat down with the editors of Inside Mazda to discuss his perspective on the current status of the brand and his vision for Mazda’s future.
“What’s so great about Mazda, and design, is that Mazda is the kind of place that really inherits the energy of the people that work here,” Spafford said. “People who stay tend to have this kind of passion.”
The event focused on the company’s leadership with the RX-VISION concept and the MX-5 Miata RF sports car, then moving on to unveil the latest interpretation of KODO design in the all-new 2017 CX-5 crossover SUV.
Takaki Nakamura is an engineer who develops new cars at Mazda, but his job does not entail coming up with parts for the suspension or creating a beautiful form.
As a driving force behind tuning the all-new 2016 Mazda CX-9’s lauded BOSE Premium audio system, it might come as some surprise that Mazda engineer Matthew Valbuena didn’t go to school for engineering.
One of the reasons Mazda’s cars provide so much driving pleasure is the people who craft them love to drive, too. While it’s natural to consider the part the engineers play in achieving this, the design staff has a significant role in the process.