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Inside Mazda


Introducing Mazda’s Newest Paint Color

The first-ever 2024 Mazda CX-90 marks Mazda’s first venture into the world of hybrid electrification and introduces a new paint color, Artisan Red Premium.

Unboxing the 2024 Mazda CX-90

Every part of the first-ever 2024 Mazda CX-90 is intended to help connect the car and driver. Each piece plays a role in creating the most thoughtfully designed, performance-oriented, technologically advanced vehicle we’ve ever built.

MX-30 EV or CX-30: Which Mazda is Right for You?

Thinking about a new Mazda crossover? See what sets the similarly-sized MX-30 EV and CX-30 apart, and discover which might be right for you.

Mazda MX-30 Leads in Design: Heritage of Sustainability

Today, cork is featured in our first all-electric vehicle, the Mazda MX-30. Beyond the importance of its low environmental impact, using cork has an especially significant meaning to Mazda as the sustainable material also pays homage to our origin story.
2020 Mazda CX-30

Sleek & Bold: Mazda’s Evolved Design Language for the First-Ever CX-30

As Mazda's design language has evolved to express a new form of elegance rooted in Japanese aesthetics, Mazda’s designers focused on creating an SUV design that transcends the segment.
2020 Mazda CX-30 Crossover SUV

A Closer Look: Exploring The Interior Features Of The First-Ever CX-30

CX-30 embodies traditional Japanese design and architecture that is bound to inspire.
2020 Mazda CX-30 crossover SUV

A Closer Look: An In-Depth Guide To The First-Ever CX-30

Mazda's first-ever CX-30 crossover SUV combines the toughness of an SUV with a supple, flowing beauty that stands out in a crowd.
Mazda Essence and Motorsports Clothing Line Apparel Fashion Line

Mazda Collection Essence Line, Motorsports Line Reflect Mazda’s Commitment to Craftsmanship

Intended to capture and express the spirit of Mazda, the Mazda Essence Line and Motorsports Line apparel collections further convey Mazda’s commitment to compelling design and careful craftsmanship.
Mazda MX-5 Miata RF Hard Top

Beauty and Function in Perfect Harmony

Creating a new car is about more than just designing the shape—it’s about approaching every detail with passion.

Mazda Will Have You Seeing Red

Soul Red Crystal expresses vibrancy and energy with an increased depth and gloss, while exemplifying the beauty and sophistication.
2019 Mazda MX-5 Miata 30th Anniversary Special Limited Edition

Explore The Exclusive 2019 MX-5 Miata 30th Anniversary

Embracing the aspiration infused into the original 1989 MX-5 Miata, the 2019 Mazda MX-5 Miata 30th Anniversary represents and celebrates three decades of the MX-5’s legendary history.

The All-New Mazda3: Design Inspiration from traditional Japanese beauty

Mazda is on a mission to use cars as a medium to introduce traditional Japanese beauty to the world. Leaning on their rich heritage as pioneers in world-class automotive design, Mazda designers bring profound depth to their vehicles’ design, resulting in a pure, essential beauty that raises the car to the level of fine art.

The Evolution of KODO Design Through Concept Cars

These concepts give a glimpse on the future design of Mazda vehicles, with most evolving gorgeously into production models. Explore the evolution of Mazda’s KODO Design through Mazda design concept vehicles.

Master Craftsmen Bring the All-New Mazda3 to Life

It is one thing to produce a singular piece of art, but it takes an intense mastery of skills to bring the precision of beautiful design to mass production.

Breathing Life Into Cars Through Artful Design

The all-new Mazda3 brings to life the next generation of Mazda’s KODO Design through sense of elegance and sophistication. In designing the hatchback and sedan versions of the car, the development teams were inspired to design each with the energy each vehicle portrays.
Mazda 3 hatchback and sedan AWD bose speakers

Mazda3—Redefining The Standard

The Mazda design team is obsessed with creating the ultimate form of beauty. They believe the Mazda3’s artistic forms can only be shaped by the power and precision of human hands truly.

The All-New Mazda3 Unveiled at the 2018 LA Auto Show

The all-new Mazda3 sedan and hatchback adopt a matured KODO Design language that works to embody the essence of Japanese aesthetics.

How Mazda’s Designers Breathe Life Into Their Vehicles

Pride and passion at every step of production - that’s the art of Mazda manufacturing.

KAI CONCEPT & VISION COUPE Reveal the Future of Mazda Design

KODO Design has been refined to a single “one motion” curve, referred to as “The Speed of Light,” as it uses a subtle concave shape to illustrate dimension and how light plays against the sheetmetal.
2018 Mazda 6 Nappa Leather Interior

Nappa Leather: A Full-Sensory Experience Where Function Meets Beauty

Evocative of bespoke horse saddles, alluring Nappa leather undergoes minimal treatment to produce a purer experience with unparalleled softness and richness of color around the interior.
Artful Design Mazda VISION Coupe Concept Car KODO Design

Artful Design Breathes Life Into Every Detail

From the first moment Mazda’s designers put pen to paper, they strive to create an emotional connection between car and driver.
Mazda Red Soul Red Crystal CX-5

More than Just a Color: Mazda’s New Soul Red Crystal

Not all reds are created equal. See how we developed our most captivating color ever. Learn about the unique process of developing Mazda’s Soul Red Crystal.
Mazda 6 UltraSuede Suede Interior Signature Trim

UltraSuede Trim: Stitching Together Japanese Tradition with Modernity

With colors and accents inspired by the beauty of traditional kimonos, UltraSuede complements aesthetics, adding functionality to the equation.
Mazda 6 Sen Wood Interior Accent Trim Signature Trim Real Wood

Sen Wood: A Resounding Material Meant to Awaken

Mazda carefully balances the natural aesthetic of Sen wood alongside the vehicle’s other premium features to create a stunning visual experience.
Mazda Designer and Clay Modeler

Evolving the Art of Japanese Mastery

Mazda has always approached car making differently. Their designers and engineers are more like artisans, who seek mastery of their skills.
2018 Mazda 6 Turbo Sedan

Explore The Style and Sophistication of Mazda6

Taking an already widely-successful and acclaimed sedan, Mazda engineers and designers worked to move Mazda6 closer to the ideal state of perfection.

Building a Legacy of Award-Winning Design

Celebrating the freshest, most creative and most beautiful concept cars, The Mazda VISION COUPE was named the “Most Beautiful Concept Car of the Year” at the 33rd Festival Automobile International in Paris.
Mazda 6 Turbo Charged Sedan

Achieving the Ideal Driving Position in The Mazda6

In addition to the upscale interior of Mazda6, the same human-centric design principles Mazda applies to all of its vehicles continues in its flagship sedan.
2018 Mazda 6 Turbo Sedan

Explore What Makes the Mazda6 Signature’s Interior a Standout

Using authentic and high-quality materials to enhance the experience, Mazda6 Signature offers plenty to “ooh” and “ahh” about.
New Mazda 6 Sedan Turbo

Signed, Sealed and Delivered: Mazda6 Signature Shows Way Forward for Mazda

After two model years of CX-9 Signature standing alone, it is finally being joined by yet another “Signature” Mazda—the Mazda6 Signature.
Mazda CX-5 crossover SUV

Mazda CX-5: The Belief That Comfort Should Be Standard Equipment

Everyone knows that the second row typically provides modest creature comforts, insufficient legroom and seat comfort that’s almost an afterthought. Except with the Mazda CX-5.
Mazda Designer

Interior Motives

Takashi Okamura, Color & Trim Design Group Manager at Mazda’s Production Design Studio in Hiroshima, tells us the secrets of making your car feel every inch a Mazda.

CX-5’s Interior Indulges Both Heart and Soul

When Mazda designed the CX-5 crossover SUV, the goal was to create a crafted interior with a sharp focus on how the driver and passengers perceive comforts and create a unique connection with the vehicle.

Redefining a Legend: How Mazda Designed the Fourth-Generation MX-5 Miata – Part 1

While oftentimes one person receives credit as the design chief, it takes a long cast of characters to not only design a car but also drive its inspiration. Take, for example, the fourth-generation MX-5 Miata that went on sale in 2015.

Redefining a Legend: How Mazda Designed the Fourth-Generation MX-5 Miata – Part 2

Mazda designers shared the goal of making a car that looked and felt uniquely Japanese, yet it was globally relevant. Mission: Accomplished.

Redefining a Legend: How Mazda Designed the Fourth-Generation MX-5 Miata – Part 3

With the last major design element of the fourth-generation MX-5 decided, it underwent a few subtle tweaks at the end of 2013 in preparation for production and its world debut.

Redefining a Legend: How Mazda Designed the Fourth-Generation MX-5 Miata – Part 4

What the 2016 MX-5 did, perhaps better than any Mazda that had come before it, was lay a groundwork of objectives that had to be met without compromise.

Adding a Human Touch to Car Design

Clay modelers bring a two-dimensional car design to life using their hands. Especially in the Mazda CX-5 crossover SUV.
All New CX-9 Sketch

The Artist’s Hand Translates Concept to Reality

Mazda developed its KODO – Soul of Motion design language to capture the moment when energy turns into movement.
Mazda Red Paint Soul Red Crystal

Tackling the Challenge of Creating a Color That Instinctively Looks Beautiful

Keiichi Okamoto, a creative design expert, played a key role in the development of the original Soul Red Metallic and Machine Gray Metallic, colors that symbolize KODO Design.
Mazda CX-5 crossover SUV

Collaboration Across Teams and Fine Craftsmanship to Embody ‘Refined Toughness’

The ‘Refined Toughness’ concept of blending the strong presence of an SUV with high quality resonated with Takanori Tsubaki, who oversaw the exterior design.
Mazda CX-5 Crossover SUV Fuel Efficient SUV

A Superior Mazda Interior Design Achieved Through Unwavering Commitment

“The product embodies the ideal expressed in the sketch. Everything we did was an effort to realize that goal,” said Tatsunori Iwahara, an interior designer.
Mazda Designers Mazda CX-5

Taking KODO Design to a Higher Level With a Focus on Aesthetics Unique to Mazda and Japan

The goal of Mazda design is to make the brand irreplaceable to its customers - offering them something beautiful to which they feel a special attachment.
Mazda 3 soul red hatchback

2017 Mazda3 Design Updates Moves Emotions

Through KODO – Soul of Motion design, the barely restrained power of such movement is caught in every Mazda vehicle’s lines and curves.
SEMA MX-5 Miata

Six Years of Mazda Cars at SEMA

For Mazda, a car isn't simply a mass of metal but more like a living creature and SEMA offers us the opportunity to bring it to life.

What does genuine Rosewood have to do with a better-driving SUV?

For the interior trim of the all-new Mazda CX-9 Signature, we partnered with Fujigen Guitars to source the same Rosewood they use on the fretboards of their guitars.
Mazda Trim and Materials CX9 CX5 Interior

How can an ancient craft inspire a modern design?

A sweeping single piece of aluminum adorns the dashboard, emphasizing the width, as if it was a sharpened knife. See the design inspirations in the all-new Mazda CX-9 here.

How can a traditional Japanese stitch make driving better?

The intricacies of this hand stitch add a unique dimension to the steering wheel of the CX-9 Signature. Making your drive that much more special, and enjoyable.
Cx-9 kodo design suv

Can a better-looking SUV actually make your drive better?

Our ‘KODO – Soul of Motion’ design philosophy is reflected in CX-9. ‘KODO’ captures the powerful beauty seen in an animal pouncing or a human leaping into action.

Mazda’s Retail Evolution Dealership Design Implemented Across The Country

By offering an experience customers naturally want to seek out, Mazda can deliver a premium experience that customers expect and deserve.
7 passenger suv modeling clay cx-9

Is the best instrument for creating an emotional design, human?

Even as a small car company, Mazda uses more clay for hand-crafted models than any other automaker.
Mazda Car Design

In Search of a Beautiful Blend of Materials and Form

Osamu Fujiki, an expert fabricator with Mazda’s design team, creates new value by using different materials to show off the beautiful forms that are the foundation of interior cabin design. As he works with the ever more beautiful and innovative forms, he gives a unique aesthetic identity to the cabin space through an ingenious mix of elegance and playfulness.
Mazda CX9 Designer

Breathing Life Into a Sketch Through the Unique Beauty of Sculpture

Norio Terauchi, the Mazda design team’s clay modeler, sees the designer’s paper sketch and recognizes his vision, allowing him to create a three-dimensional object with his outstanding skills. That is the moment when what was merely an idea gains a distinct identity. Terauchi infuses a soul into the form as he sculpts the clay.
Mazda CX-9 7 passenger suv

The Finishing Touch: Brilliant Colors That Highlight the Beauty of Flowing Shape

With his spray gun in hand Kazumitsu Tamai stands facing a beautifully finished model. His sharpened senses spot the subtlest of color changes across a perfectly harmonized physical design. With highly efficient movements, he paints color over color until he achieves a perfectly uniform finish. Tamai is another key member of the outstanding modeling team at Mazda design. And though his meticulously controlled hand movements he adds vibrant brilliance to the 3D hard models he works on.
Modeling Clay mx5 miata

Sculpting—Yes, Sculpting—Award-Winning Cars

The clay model played no small part in this process, and Mazda would have none less than a master of clay modeling to help develop the award-winning car.
MX-5 Miata 2016 Mazda

Mazda Earns Global Recognition at 2016 World Car of the Year Awards

Fresh from unveiling the 2017 MX-5 RF, Mazda was recognized by automotive journalists from around the world during the annual World Car of the Year Awards presentation at the New York International Auto Show.
Mazda CX-3 Subcompact CUV

Up Close with Mazda Design

The CX-3 may be a triumph of Mazda’s acclaimed KODO design, but there’s also beauty in the smallest details. Four up-and-coming designers behind the company’s latest compact crossover take us on a macro tour of their latest creation.