Inside Mazda

Design

Mazda Designer

Interior Motives

Takashi Okamura, Color & Trim Design Group Manager at Mazda’s Production Design Studio in Hiroshima, tells us the secrets of making your car feel every inch a Mazda.
Mazda Art of Manufacturing

A Company of Craftsmen: How Mazda’s Designers Breathe Life Into Their Vehicles

Pride and passion at every step of production - that’s the art of Mazda manufacturing.
Mazda Concept Car Tokyo Motor Show VISION COUPE

Mazda’s KAI CONCEPT and VISION COUPE Reveal the Future of KODO Design

KODO Design has been refined to a single “one motion” curve, referred to as “The Speed of Light,” as it uses a subtle concave shape to illustrate dimension and how light plays against the sheetmetal.
Mazda Red Soul Red Crystal CX-5

More than Just a Color: Mazda’s New Soul Red Crystal

Not all reds are created equal. See how we developed our most captivating color ever. Learn about the unique process of developing Mazda’s Soul Red Crystal.
2017 Mazda CX-5 Grand Touring Interior

CX-5’s Interior Indulges Both Heart and Soul

When Mazda designed the all-new 2017 CX-5 crossover SUV, the goal was to create a crafted interior with a sharp focus on how the driver and passengers perceive comforts and create a unique connection with the vehicle.

Redefining a Legend: How Mazda Designed the Fourth-Generation MX-5 Miata – Part 1

While oftentimes one person receives credit as the design chief, it takes a long cast of characters to not only design a car but also drive its inspiration. Take, for example, the fourth-generation MX-5 Miata that went on sale in 2015.

Redefining a Legend: How Mazda Designed the Fourth-Generation MX-5 Miata – Part 2

Mazda designers shared the goal of making a car that looked and felt uniquely Japanese, yet it was globally relevant. Mission: Accomplished.

Redefining a Legend: How Mazda Designed the Fourth-Generation MX-5 Miata – Part 3

With the last major design element of the fourth-generation MX-5 decided, it underwent a few subtle tweaks at the end of 2013 in preparation for production and its world debut.

Redefining a Legend: How Mazda Designed the Fourth-Generation MX-5 Miata – Part 4

What the 2016 MX-5 did, perhaps better than any Mazda that had come before it, was lay a groundwork of objectives that had to be met without compromise.
Soul Red MX-5 Miata RF hard top

Beauty and Function in Perfect Harmony

The first advertising spot in the new Driving Matters series featuring Mazda’s real Takumi Masters, shown below, offers a glimpse behind-the-scenes of the creation of the all-new MX-5 Miata RF.
2017 CX-5 crossover SUV Soul Red Matealic

Adding a Human Touch to Car Design

The second advertising spot in the new Driving Matters series featuring Mazda’s real Takumi Masters, shown above, offers a glimpse behind-the-scenes of the creation of the all-new Mazda CX-5.
All New CX-9 Sketch

The Artist’s Hand Translates Concept to Reality

Mazda developed its KODO – Soul of Motion design language to capture the moment when energy turns into movement.
Mazda Red Paint Soul Red Crystal

Tackling the Challenge of Creating a Color That Instinctively Looks Beautiful

Keiichi Okamoto, a creative design expert, played a key role in the development of the original Soul Red Metallic and Machine Gray Metallic, colors that symbolize KODO Design.
Mazda CX-5 crossover SUV

Collaboration Across Teams and Fine Craftsmanship to Embody ‘Refined Toughness’

The ‘Refined Toughness’ concept of blending the strong presence of an SUV with high quality resonated with Takanori Tsubaki, who oversaw the exterior design.
New Mazda 2017 CX5

A Superior Mazda Interior Design Achieved Through Unwavering Commitment

“The product embodies the ideal expressed in the sketch. Everything we did was an effort to realize that goal,” said Tatsunori Iwahara, an interior designer.
Mazda Designers Mazda CX-5

Taking KODO Design to a Higher Level With a Focus on Aesthetics Unique to Mazda and Japan

The goal of Mazda design is to make the brand irreplaceable to its customers - offering them something beautiful to which they feel a special attachment.
Mazda 3 soul red hatchback

2017 Mazda3 Design Updates Moves Emotions

Through KODO – Soul of Motion design, the barely restrained power of such movement is caught in every Mazda vehicle’s lines and curves.
New Mazda 2017 CX5

The CX-5 Will Have You Seeing Red

Deep inside our subconscious, red symbolizes passion, aggressiveness and importance – fitting for the Mazda CX-5.
SEMA MX-5 Miata

Six Years of Mazda Cars at SEMA

For Mazda, a car isn't simply a mass of metal but more like a living creature and SEMA offers us the opportunity to bring it to life.

What does genuine Rosewood have to do with a better-driving SUV?

For the interior trim of the all-new Mazda CX-9 Signature, we partnered with Fujigen Guitars to source the same Rosewood they use on the fretboards of their guitars.
Mazda Trim and Materials CX9 CX5 Interior

How can an ancient craft inspire a modern design?

A sweeping single piece of aluminum adorns the dashboard, emphasizing the width, as if it was a sharpened knife. See the design inspirations in the all-new Mazda CX-9 here.

How can a traditional Japanese stitch make driving better?

The intricacies of this hand stitch add a unique dimension to the steering wheel of the CX-9 Signature. Making your drive that much more special, and enjoyable.
Cx-9 kodo design suv

Can a better-looking SUV actually make your drive better?

Our ‘KODO – Soul of Motion’ design philosophy is reflected in CX-9. ‘KODO’ captures the powerful beauty seen in an animal pouncing or a human leaping into action.

Mazda’s Retail Evolution Dealership Design Implemented Across The Country

By offering an experience customers naturally want to seek out, Mazda can deliver a premium experience that customers expect and deserve.
7 passenger suv modeling clay cx-9

Is the best instrument for creating an emotional design, human?

Even as a small car company, Mazda uses more clay for hand-crafted models than any other automaker.
Mazda Car Design

In Search of a Beautiful Blend of Materials and Form

Osamu Fujiki, an expert fabricator with Mazda’s design team, creates new value by using different materials to show off the beautiful forms that are the foundation of interior cabin design. As he works with the ever more beautiful and innovative forms, he gives a unique aesthetic identity to the cabin space through an ingenious mix of elegance and playfulness.
Mazda CX9 Designer

Breathing Life Into a Sketch Through the Unique Beauty of Sculpture

Norio Terauchi, the Mazda design team’s clay modeler, sees the designer’s paper sketch and recognizes his vision, allowing him to create a three-dimensional object with his outstanding skills. That is the moment when what was merely an idea gains a distinct identity. Terauchi infuses a soul into the form as he sculpts the clay.
Mazda CX-9 7 passenger suv

The Finishing Touch: Brilliant Colors That Highlight the Beauty of Flowing Shape

With his spray gun in hand Kazumitsu Tamai stands facing a beautifully finished model. His sharpened senses spot the subtlest of color changes across a perfectly harmonized physical design. With highly efficient movements, he paints color over color until he achieves a perfectly uniform finish. Tamai is another key member of the outstanding modeling team at Mazda design. And though his meticulously controlled hand movements he adds vibrant brilliance to the 3D hard models he works on.
Modeling Clay mx5 miata

Sculpting—Yes, Sculpting—Award-Winning Cars

The clay model played no small part in this process, and Mazda would have none less than a master of clay modeling to help develop the award-winning car.
MX-5 Miata 2016 Mazda

Mazda Earns Global Recognition at 2016 World Car of the Year Awards

Fresh from unveiling the 2017 MX-5 RF, Mazda was recognized by automotive journalists from around the world during the annual World Car of the Year Awards presentation at the New York International Auto Show.
Mazda CX-3 Subcompact CUV

Up Close with Mazda Design

The CX-3 may be a triumph of Mazda’s acclaimed KODO design, but there’s also beauty in the smallest details. Four up-and-coming designers behind the company’s latest compact crossover take us on a macro tour of their latest creation.