Inside Mazda

Mazda Spirit

Metal Forging

The Deep World of Metal Forging: Using a rare method to craft engine parts

We took a tour of the forging factory of Mazda’s Hiroshima plant with Hisashi Watanabe, a.k.a. “Mr. Forging.” Watanabe has spent 35 years working in the forging plant and was ready to show us the deep world of forging.
Mazda CX-9

Can a 900-year-old tradition create a better-driving SUV?

During the Kamakura period in Japan, mounted archers believed that the key to mastering their skill was to “achieve a oneness” between horse and rider. In Japanese, this is known as Jinba Ittai, (jin-ba ee-tie) or “horse and rider as one.”

History of Mazda Brand Mark & Logotype

Ever noticed that if you look at Mazda’s logo, all the letters, except the letter D, are in lower cases? Find out more about the history of Mazda's logos.
jinba Ittai Video

Jinba Ittai

A horse and rider communicate through tactile response. The horse adjusts its gait to allow the archer to release his arrow. Mazda aims to create the same relationship between car and driver.
Challenger Video

We Are Challengers

Defying convention is what keeps Mazda at the forefront of desirability for people who love to drive.