Inside Mazda

Mazda Spirit

Mazda Rotary

How Many Mazda Rotary Cars Can You Name?

With the 50th anniversary of Mazda’s first rotary-powered sports car, what a better time to test your rotary knowledge. Take our quiz and find out if you’re a true Mazda rotorhead.

Mazda RX-7 Heaven

Launched in 1978, just as punk rock shockers the Sex Pistols began their final U.S. tour, the RX-7 had a similarly robust disregard for established principles.
Metal Forging

The Deep World of Metal Forging: Using a rare method to craft engine parts

We took a tour of the forging factory of Mazda’s Hiroshima plant with Hisashi Watanabe, a.k.a. “Mr. Forging.” Watanabe has spent 35 years working in the forging plant and was ready to show us the deep world of forging.
Mazda CX-9

Can a 900-year-old tradition create a better-driving SUV?

During the Kamakura period in Japan, mounted archers believed that the key to mastering their skill was to “achieve a oneness” between horse and rider. In Japanese, this is known as Jinba Ittai, (jin-ba ee-tie) or “horse and rider as one.”
MAZDA NORTH AMERICAN OPERATIONS LOGO

History of Mazda Brand Mark & Logotype

Ever noticed that if you look at Mazda’s logo, all the letters, except the letter D, are in lower cases? Find out more about the history of Mazda's logos.
jinba Ittai Video

Jinba Ittai

A horse and rider communicate through tactile response. The horse adjusts its gait to allow the archer to release his arrow. Mazda aims to create the same relationship between car and driver.
Challenger Video

We Are Challengers

Defying convention is what keeps Mazda at the forefront of desirability for people who love to drive.