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Inside Mazda

Cars For Drivers

The Foundation of Mazda’s Safety Philosophy: Driver Confidence

Every 2023 Mazda vehicle tested by the Insurance Institute for Highway Safety (IIHS) earned the institute’s 2023 TOP SAFETY PICK Award, amongst the highest award in safety.

Mazda CX-50 Offers Confident Towing Capabilities

The 2023 Mazda CX-50 can do more than get you further into nature — it can haul your equipment, too. Exclusive to turbo models, towing mode helps maintain confidence while towing.

MX-30 EV or CX-30: Which Mazda is Right for You?

Thinking about a new Mazda crossover? See what sets the similarly-sized MX-30 EV and CX-30 apart, and discover which might be right for you.

CX-9: An Invigorating Drive

Mazda CX-9, the our flagship midsize crossover, is elegantly refined while offering the safety and versatility needed to discover roads not yet taken.

CX-5: Energizing Driving Performance

With available turbo and i-Activ all-wheel drive, Mazda's CX-5 crossover SUV offers impeccable driving performance and an IIHS Top Safety Pick+ rating.

CX-30: Re-Emerge with Confidence to Enjoy New Roads

Mazda’s CX-30 crossover SUV is perhaps best known for its unique styling: the flowing beauty of a coupe and the bold proportions of an SUV.

Reimagine the Drive: Town, Country and Beyond

Here are a few important ways Mazda's first-ever CX-30 inspires confident driving on varied terrains and in diverse environments.

How Human-Centric Engineering Shaped the CX-30

The interior of the first-ever Mazda CX-30 crossover SUV is built around a human-centric cockpit, designed to enhance the sense of oneness between car and driver that defines Mazda’s Jinba-Ittai philosophy.

Serenity Now: Mazda’s First-Ever Crossover Fosters Confidence, Security

Mazda’s human-centric engineering approach means that Mazda builds systems that enhance the driver, while helping to protect the people inside and outside of the vehicle.

Designing a Car Cabin for The Human Journey

Whether you’re a driver or a passenger in the first-ever CX-30 crossover SUV, one idea remains central: What you don’t see and hear might just be as important as what you do.
2020 Mazda CX-30 crossover SUV

Process of Elimination

To capture this feeling of oneness, Mazda goes beyond the realm of ergonomics to use the principles of Kansei Engineering: engineering based on human feelings.

Benefited By More Standard Features, 2020 Mazda3 Is Refined For Every Sense

The 2020 Mazda3 hatchback and sedan returns its sophisticated styling and exhilarating driving experience with the goal of further separating itself from its class with enough premium features to rival luxury automakers’ offerings.
Mazda 3 hatchback and sedan AWD bose speakers

How i-Activ All-Wheel Drive and G-Vectoring Control Plus Interact Together in Mazda3

Dave Coleman, vehicle development engineer at Mazda, is one of the people tasked with making that technology a reality. Recently he took a few minutes to explain how the various systems work together in Mazda3.

Empowering the Driver Through a History of Breakthroughs

With every push of the start button, Mazda engineers want the cars they’ve designed to feel as if they’ve come to life. For them, it’s not about the numeric output of the engine. It is about the way the car feels.
Mazda 3 Hatchback

A Cohesive Vehicle Architecture Maximize the Joy of Driving

To create a car that is as much fun to drive as it is to look at, Mazda engineers approached the development of the new Skyactiv-Vehicle Architecture in Mazda3 from a holistic approach.

How A Twisted Knee Led To A Stronger Connection Between You And Your Mazda

Human centric engineering is at the core of Mazda’s Skyactiv-Vehicle Architecture, creating an intuitive bond between car, driver and passengers, resulting in the unique effortless, joyful feeling of driving that only Mazda can deliver.

The Reimagined Mazda3 on the Pacific Coast Highway

The reimagined Mazda3. Two stunning models, the hatchback and the sedan, and the iconic Highway 1. It’s a match made in heaven.

CX-5 Adds Diesel Engine Option for Premium Driving Experience and Efficiency 

The addition of the Skyactiv-D diesel engine option for the Signature trim of the 2019 CX-5 gives consumers even more choices for the already well-rounded crossover SUV.
2018 Mazda 6 Turbo Sedan

2019 Mazda6 Brings Safety To The Forefront

Confident driving is better driving, and the updates to the 2019 Mazda6 demonstrate Mazda’s commitment to providing its customers with advanced safety technologies.

Building the Perfect Driver’s Car

Mazda's Active Driving Display helps keep the driver’s eyes on the road by presenting relevant information right in the driver's view – much like a fighter pilot.

Explore What Makes the Mazda3 Sedan Class Leading

Mazda’s further-evolved KODO Design is skillfully applied to the sedan’s hood, cabin and trunk and evokes an air of elegance and sense of sleekness.
Mazda 3 Hatchback

Discover The Stand-Out Features of the 2019 Mazda3 Hatchback

As designers began differentiating the two vehicles, they created a design concept for the hatchback that focused on creating a solid mass with a seductive appeal that conveys a fresh expression of hatchback styling.
2019 Mazda MX-5 Miata 30th Anniversary Special Limited Edition

Celebrating 30 Years of Mazda’s Legendary MX-5 Miata

For 30 years, the true value of MX-5 Miata’s history lies in the accumulation of the thoughts, hopes and dreams of the people involved in its creation and evolution over the last three decades.

The Origin Story of Mazda’s Iconic Roadster

This is the story that began with a chance comment from an automotive journalist of Mazda’s legendary MX-5 Miata.
Mazda 3 hatchback and sedan AWD bose speakers

Human-Centric Design Puts The Driver In Control

To create a seamless connection with the vehicle, Mazda enginners closely study human traits and maintained trust in the innate abilities of the human body.

Which Expression of the Mazda3 Matches Your Personality?

The all-new Mazda3 comes in two versions with distinct personalities. Curious whether the hatchback or sedan is a better fit for you? Take this short quiz to find out.
Mazda 3 hatchback and sedan AWD bose speakers

Driven to Perfection

As the first model from Mazda’s next-generation range, the all-new Mazda3 is a special car. More than simply a means of transportation, Mazda wants it to enrich owners’ lives, to serve as an inspiration and empowerment to a more fulfilling lifestyle.

Four Seasons, One Vehicle: A Year With the CX-9

A crossover SUV must be steadfast, reliable and comfortable enough to drive to work or across the country, no matter what Mother Nature has in store. So, of course, Mazda’s engineers created the midsize CX-9 to be a master of all four seasons.
Mazda Crash Testing

Extreme Measure

Hurricane-force winds, desert heat, and blasts of microwave energy are just a few of the intense tests mazda cars go through to get them ready for the road. We take a rare look inside the vast chambers where the quest for driveability and reliability takes place.
1978 Mazda GLC - 40 Years of Mazda 3 hatchback and sedans

From GLC to Mazda3

With its class-leading features, advanced technology and safety components, you can see why drivers have kept coming back throughout the vehicle's 40 year history.

Mazda3 – The Driver’s Choice for More Than a Decade

It’s hard to sum up everything that makes the Mazda3 stand out from the competition, but there are a double-handful of good reasons why this car deserves serious consideration.

Every Mazda Tested Delivers Industry-Leading Safety

Small or large—or somewhere in between—all Mazdas tested by the Insurance Institute for Highway Safety earn the organization’s highest safety scores.
2018 Mazda 6 Turbo Sedan

5 Ways Mazda Enhanced the Mazda6

The goal in crafting the Mazda6, was to enhance Mazda’s renowned driving performance with a quieter, more comfortable ride.
Mazda 6 Turbo Sedan

This Car Has Multiple Personalities – Which One Are You?

You probably never thought you'd share the same personality traits as a car, but you might be surprised.
2019 Mazda CX-5 Signature Turbo crossover SUV

There’s No Wasted Space in the Mazda CX-5

From smartphones to tablets, bottles and more, Mazda designers have optimized every part of the current generation CX-5’s interior to help store your belongings as conveniently as possible.
2018 Mazda 6 Turbo Sedan

Six Ways the Mazda6 Enhances the Driving Experience

Engineers and designers focused on refinement and technology to better offer an experience far exceeding expectations in Mazda6.
Mazda CX-5 Crossover SUV Red

2018 Mazda CX-5 Awarded as’s ‘Utility Vehicle of the Year’

This adds to a multitude of accolades earned by Mazda’s compact crossover SUV, complementing its record sales pace.
mazda 3 hatchback and sedan

2018 Mazda3 Gains More Standard Features

For 2018, refinements and premium features help the Mazda3 continue to provide an experience that can be considered much greater than one might think at its price point.
2018 Mazda 6 Turbo Sedan

The Science of Performance: Torque, Horsepower and The New, Turbocharged Mazda6 Sedan

Mazda’s turbocharged SKYACTIV-G 2.5T engine, available in higher-trim models of Mazda6 sedan, delivers the right balance of torque and horsepower.

Suspension of Belief: How Mazda Made the CX-5 More Comfortable Without Sacrificing Outstanding Handling

When the engineers started working on the 2017 Mazda CX-5, they had some specific goals in mind, namely ride quality and refinement to match, providing a truly premium experience at a very attainable price point.
TAWA Truck Rodeo Mazda

Mazda CX-3, CX-5 and CX-9 Sweep Category Awards at Annual Texas Auto Writers’ Truck Rodeo

All three of the crossover SUVs that Mazda sells in the U.S.—the CX-3, CX-5 and three-row CX-9—won their respective categories.
Mazda 6 turbo sports sedan

Beauty and Brains – The Mazda6 Has it All

Mazda6 is a spirited car that begs to be driven, rewarding its driver and passengers alike with both exhilaration and comfort. And yet, it sacrifices nothing a family may need.
Mazda CX-5 Crossover SUV Fuel Efficient SUV

2017 Mazda CX-5 earns WardsAuto ‘10 Best UX’ for User Experience Satisfaction

Wards rigorously evaluates every automotive brand sold in the U.S. Its independence and integrity have made it a respected arbiter of quality, and achieving a “10 Best UX” award is a major recognition for the 2017 CX-5.

Mazda CX-9: The Inside Story

Mazda’s flagship SUV brings an unprecedented level of technical and design sophistication. Discover the Mazda CX-9, inside and out
World Car of The Year Mazda MX-5 Miata

Mazda wrapped up 2016 with a trophy case of awards…a large trophy case

Mazda is proud to win its fair share of accolades because the people who know recognize the creativity, perseverance and effort that goes into making a truly excellent vehicle.
mazda human centric design

Putting People First – Mazda Designs Vehicles for the Human Race

For decades Mazda has infused every new model with a quality known as Jinba Ittai – “Horse and rider as one.”

Driving Pleasure and Smiles For All on Board

The goal for the new CX-5 development project was an SUV that delivers deeper levels of driving pleasure.

Mazda’s Engineers Aimed to Deliver Driving Satisfaction to Every Driver and Passenger

Mazda’s engineers aimed to deliver driving satisfaction to every driver, taking the Jinba Ittai—“horse and rider as one”—driving experience to the highest level possible.

A Closer Look at Drive Systems

By constantly monitoring different factors around the vehicle, i-ACTIV AWD is able to predict upcoming conditions, allocating engine torque to the necessary wheel to maintain control, stability and forward momentum.
all wheel drive mazda cx-9 AWD

Mazda’s Ice Academy

To showcase the next-generation AWD system they developed, Mazda created its first-ever Ice Academy, hosted in Crested Butte, Colorado.

9 Surprising Features on the Mazda CX-9

Aimed to be be just much a driver’s car as it is a practical family-hauler for seven, here are nine features that may surprise you about the Mazda CX-9.
New Mazda 6 Sedan Turbo

Life’s Too Short to Drive a Boring Family Sedan

The Mazda6 was designed to be a driver’s car as much as it was designed to be a family car.
Mazda MX-5 Miata RF hardtop sports car

Six Things You Might Not Know About The MX-5 Miata RF

The aim of the MX-5 RF design is to offer the excitement of open-air driving with the convenience and comfort of a hardtop.
Mazda Miata

Mazda MX-5 Miata — The Choice of a Million Mazda Fans

The MX-5 Miata is a symbol of Mazda’s car-making philosophy, “Jinba Ittai,” which means horse and rider as one and expresses the type of fun-to-drive roadster engineers have intended to build since day one of the vehicle’s inception.
2015 Mazda3 5D s Touring 6MT Blue Reflex (30)

Mazda3: Innovation for the Compact Car Masses

With more than 4.5 million produced since its introduction as a 2004 model, Mazda3 is Mazda’s best-selling nameplate in the world and reached 1 million sales faster than any Mazda before or since.
Mazda driving position organ pedal

Organ-Type Accelerator Pedal

With an organ-type accelerator pedal, the driver's heel is placed on the floor, and the driver's foot and the pedal follows the same trajectory.
2014 Mazda3 Five Door Interior dash heads up display

Eight Features That Make Your Life Easier

Mazda’s advanced technology works to enhance any driving experience.
MX-5 Miata Balance Video

MX-5 Balance

Mazda created another nearly perfect 50/50 balance in the new MX-5 Miata. Mazda put their car to the test to find out if all their hard work paid off.

Designed to Drive

SKYACTIV Technology couples increased fuel efficiency and engine output from meticulous design and advanced engineering. This innovative technology coupled with the monozukuri philosophy—a simple and minimalistic approach to production—continues to enhance the drivers' experience.
Mazda 3 hatchback and sedan AWD bose speakers

Which All-New Mazda3 Are You?

Although different, the hatchback and sedan are built upon a shared passion for driving excellence, fueled by a new era of Mazda design and engineering.