Inside Mazda

Cars For Drivers

human centric design

Putting People First – Mazda Designs Vehicles for the Human Race

For decades Mazda has infused every new model with a quality known as Jinba Ittai – “Horse and rider as one.”
mazda fuel efficient

Mazda Recognized Among Top Brands for Performance and Quality

As you read this year’s report , you’ll find out that Mazda has achieved something that very few automakers can match – a Recommended status for every vehicle they make.

Driving Pleasure and Smiles For All on Board

The goal for the new CX-5 development project was an SUV that delivers deeper levels of driving pleasure.

Mazda’s Engineers Aimed to Deliver Driving Satisfaction to Every Driver and Passenger

Mazda’s engineers aimed to deliver driving satisfaction to every driver, taking the Jinba Ittai—“horse and rider as one”—driving experience to the highest level possible.
New Mazda 2017 CX5

CX-Five Things You May Not Know About the Next-Generation Mazda CX-5

Outside of the brand-new Soul Red Crystal paint color, the biggest to-do with the vehicle came from the announcement of the SKYACTIV-D 2.2 diesel engine.

A Closer Look at Drive Systems

By constantly monitoring different factors around the vehicle, i-ACTIV AWD is able to predict upcoming conditions, allocating engine torque to the necessary wheel to maintain control, stability and forward momentum.
New Mazda 2017 CX5

Bold, Innovative, Refined: The All-New CX-5

The all-new 2017 Mazda CX-5 takes both SKYACTIV and KODO design to an even higher level with its athletic exterior, sophisticated interior and refined driving dynamics.
2017 mazda 3

Building the Perfect Driver’s Car

Mazda's Active Driving Display, which is an exclusive feature in the mainstream compact segment, helps keep the driver’s eyes on the road by presenting relevant information right in the driver's view – much like a fighter pilot.
all wheel drive mazda cx-9 AWD

Mazda’s Ice Academy

To showcase the next-generation AWD system they developed, Mazda created its first-ever Ice Academy, hosted in Crested Butte, Colorado.
Mazda CX-3 crossover Top Safety Pick

Mazda CX-3 Earns Distinguished Top Safety Pick+ Award

The Insurance Institute for Highway Safety recently named the Mazda CX-3 a 2016 Top Safety Pick+, joining Mazda3, Mazda6 and CX-5 with this distinguished distinction.
Mazda CX-9 SUV

9 Surprising Features on the 2016 CX-9

Aimed to be be just much a driver’s car as it is a practical family-hauler for seven, here are nine features that may surprise you about the Mazda CX-9.
Mazda 6 sedan

Life’s Too Short to Drive a Boring Family Sedan

The Mazda6 was designed to be a driver’s car as much as it was designed to be a family car.
Mazda CX-9 SUV

Mazda CX-9: The Inside Story

Mazda’s new flagship brings an unprecedented level of technical and design sophistication. Discover the Mazda CX-9, inside and out
MX-5 Miata sportscar

Seven Things You Might Not Know About The MX-5 RF

Mazda recently revealed the Retractable Fastback version of the award-winning MX-5 Miata, named the MX-5 RF. Here are 7 things you may not have known about Mazda’s latest sports car.
Mazda Miata

Mazda MX-5 Miata — The Choice of a Million Mazda Fans

The MX-5 Miata is a symbol of Mazda’s car-making philosophy, “Jinba Ittai,” which means horse and rider as one and expresses the type of fun-to-drive roadster engineers have intended to build since day one of the vehicle’s inception.
Mazda 3 Hatchback

Mazda3: Innovation for the Compact Car Masses

With more than 4.5 million produced since its introduction as a 2004 model, Mazda3 is Mazda’s best-selling nameplate in the world and reached 1 million sales faster than any Mazda before or since.
Mazda driving position organ pedal

Organ-Type Accelerator Pedal

With an organ-type accelerator pedal, the driver's heel is placed on the floor, and the driver's foot and the pedal follows the same trajectory.
2014 Mazda3 Five Door Interior dash heads up display

Eight Features That Make Your Life Easier

Mazda’s advanced technology works to enhance any driving experience.
MX-5 Miata Balance Video

MX-5 Balance

Mazda created another nearly perfect 50/50 balance in the new MX-5 Miata. Mazda put their car to the test to find out if all their hard work paid off.

Designed to Drive

SKYACTIV Technology couples increased fuel efficiency and engine output from meticulous design and advanced engineering. This innovative technology coupled with the monozukuri philosophy—a simple and minimalistic approach to production—continues to enhance the drivers' experience.