The campaign creative, which will launch on July 9, was developed specifically for the Hispanic consumer, aiming to tap into the existing positive affinity for Japanese-made products.
Mazda Motor Corporation announced today that the One-Millionth Mazda MX-5 Miata, a commemorative model celebrating the production of 1 million units of Mazda’s iconic two-seater convertible sports car, has returned home after a year-long tour that saw the model exhibited at fan-facing events around the globe. The car arrived back at the company’s Hiroshima headquarters on April 7.
Converging on the city from March 10-19 with a complimentary ride service, activities at the outdoor stage and a first-of-its-kind Mazda-owned, official SXSW venue, Mazda hopes to reach SXSW guests who are there to learn more about brands that continue to break traditional boundaries.
The Takumi Masters advertising story will follow true Mazda craftsman—not actors—in their authentic work environments to capture the true essence of the process of developing new cars.
Starting September 23 and running through September 24, attendees of the 2016 iHeartRadio Music Festival will have the opportunity to interact with Mazda in various ways.
Mazda Partners with Leading Experiential Marketing Agency George P. Johnson for Auto Show Experience
MNAO, in partnership with George P. Johnson, will redesign its auto show kits to better align with the evolving brand direction for auto shows that take place throughout the year.
The one-millionth MX-5 is coming to the U.S. on an 18-stop tour that begins at Mazda Raceway Laguna Seca for the Monterey Motorsports Reunion
USA TODAY SPORTS & Mazda announced a new partnership around the USA TODAY Sports Active Alliance – a network of the country’s finest independent marathons.
MNAO today announced that it is donating $5,354,550 to select charities as a result of its Mazda Drive for Good event, an 8.4 percent increase over 2015.
Mazda’s all-new Driving Matters campaign will showcase various aspects of what makes the driving experience so important.